In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals.
Previously, we looked at marketing compensation through a global lens, examining how salaries stack up around the world. This time around, we explored marketing wages in the U.S. to highlight majority trends, identify key disparities, and direct attention to the roles that are shifting with the digital industry.
The majority of survey participants identified with one of the following types of marketing-related roles:
- Digital Marketing / E-Commerce Marketing
- Marketing Operations
- Marketing Operations Technology (combined)
- Marketing Technology / Marketing IT / Marketing Technologist
- Service Provider / Consultant
Of the sample of 673 survey respondents across the U.S., 26% reported earning a base salary between $50,000 – $74,000, excluding bonuses and additional compensation. Nearly a quarter of respondents (24%) reported a salary range of $75,000 – $99,000. Just 6% of respondents reported making more than $200,000 annually.