In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals.
Previously, we looked at marketing compensation through a global lens, examining how salaries stack up around the world. This time around, we explored marketing wages in the U.S. to highlight majority trends, identify key disparities, and direct attention to the roles that are shifting with the digital industry.
The majority of survey participants identified with one of the following types of marketing-related roles:
- Digital Marketing / E-Commerce Marketing
- Marketing Operations
- Marketing Operations Technology (combined)
- Marketing Technology / Marketing IT / Marketing Technologist
- Service Provider / Consultant
Of the sample of 673 survey respondents across the U.S., 26% reported earning a base salary between $50,000 – $74,000, excluding bonuses and additional compensation. Nearly a quarter of respondents (24%) reported a salary range of $75,000 – $99,000. Just 6% of respondents reported making more than $200,000 annually.
or respondents said they work in digital marketing or e-commerce marketing roles – a 14% increase from last year’s survey findings. We expect the number to continue climbing as digital technology matures and roles expand.
Surprisingly, the 22% of respondents who selected their label as “Marketing Operations and Technology (combined)” fell by 7% from 2018, while the percentage of respondents who identified with the separate roles remained flat.
national income percentile by nearly 6%.
2019 Marketing Technology and Operations Salary Survey findings to see how your marketing income might stack up.
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