Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday purchases in October or earlier (compared to one in ten shoppers globally), according to Facebook’s holiday shopping survey. It’s also likely more than half of shoppers will make holiday purchases on mobile devices this year. That means commerce brands should be getting their mobile experiences and holiday marketing plans in order now.
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
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