Google is opening up Google video partners inventory to TrueView for action ads.
Why we should care
TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays.
If you’ve found success on YouTube with TrueView for action ads, this can help you extend your campaigns’ reach to sites and apps on Google’s video partner network. However, it’s important to note that the environment and units are a bit different than native YouTube inventory and video partners may perform quite differently.
Video partners inventory can appear across all devices as an interstitial in a video player. On mobile apps, they can also appear as rewarded video units. Below is an example of a YouTube for TrueView ad in a mobile in-app interstitial unit.