Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding.
In December, Facebook gave a small group of automotive and retail advertisers the ability to run ads in the platform’s primary search results and Marketplace search results. At the time, a Facebook Product Manager Zpheb Hajiyani said it was a small test and that the company would be evaluating if the ads were beneficial before expanding the placement option. Several marketers started noticing the search placement option showing up in their accounts this week.