Before I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you heard the following (or something to this effect)?: “I can’t believe how fast summer is going by this year.”
Never ceases to amaze me how many times we all say or at the very least think this as if one summer will somehow magically go slower than its predecessors.
Ok, enough of that.
As summer winds down it of course means back-to-school time, and in some parts of the country, school has already begun. Recently Cardlytics released their annual back-to-school research in which they identified five key trends for advertisers to consider based on 2018 results.