Talk: Mailchimp’s Director of Brand Design, Brandy Porter – Being weird will grow your brand

• Director, Mailchimp's

40 seconds. (127 words)

talk:-mailchimp’s-director-of-brand-design,-brandy-porter-–-being-weird-will-grow-your-brand

Being weird is good for business! Mailchimp’s Director of Brand Design, Brandy Porter is responsible for defining brand quality, leading brand experiences, and overseeing implementation across product and marketing. In this talk from Awwwards Conference San Francisco she discusses rebranding Mailchimp, how they created focus while staying true to the brand ethos, and the nuance of getting weird right.

When we show our weird we connect with our customers intimately

Watch 100s of UX, UI Design, Animation, Web Design and Development talks on the Awwwards YouTube Channel – subscribe here!

Get your ticket  for the next Awwwards Conference: Talks, Workshops, Meetups and Parties for digital creatives to learn key tools, current trends and emerging web technologies from leading agencies, whilst making connections within the international design community.