Facebook launches tool to test, preview Playable Ads August 23, 2019 • Facebook, launches 40 seconds. (337 words) The Playable Ads Preview tool lets developers check an ad’s call-to-action implementation before uploading it to Facebook. More Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. If there are no errors, the tool will display a preview of the Playable Ad assets — with either a green check mark confirming the call-to-action works or a warning that there’s an issue. Why we should care Marketers involved with promoting mobile apps rely on Facebook’s Playable Ads to win more app installs and engagement with users. The ability to test the ad’s assets — including the call-to-action implementation — will be a big time saver. And because the tool can be used by anyone involved in the creation of the Playable Ad — not just the person responsible for uploading it to Facebook — developers who may work separately from the marketing team will be able to test and preview their work before handing the final product over to the person in charge of running mobile app ad campaigns. More on the news The Playable Ads Preview tool only supports HTML files. It can be found under the “Tools” link on the developers.Facebook.com website. Facebook first launched Playable Ads a year ago. About The Author Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.