the-typography-showcase-month

As more and more design studios make Brandpad part of their process, we’re lucky to see great new brands come to life every day. While we equally enjoy every single part of a brand identity, the font is one of those things that always seem to spark a great conversation.

Brandpad

As a result of this everlasting source of inspiration, we’ve decided to do our part in celebrating the craft of type design — and the foundries that bring us the goods. So, this September, we’re initiating what we call the ‘Typography showcase month’ at Brandpad.

The Brandpad identity is rather minimalistic and relies heavily on Graphik by Commercial Type. In September, however, we’ll set our type guidelines aside and use our website to showcase different typefaces. Starting today, www.brandpad.io will be shaken up with a new font every seven days until October 1st. We’re hoping this will help showcase the importance of type design and the effect it has on a visual identity. Also, simply put, it’s just plain fun.

Gangster Grotesk by Fresh Fonts/Pizza Typefaces

Gangster Grotesk (02–09 September)

To initiate this, we’re starting with one of our newly found likes from a new supplier; Fresh Fonts. It’s named Gangster Grotesk and is made by Adrien Midzic of Pizza Typefaces. It was released in April and is a contemporary typeface that combines a sharp contrast with angled terminal strokes that curve just a little bit inwards. It draws inspiration from the 1920s heydays of the American gangsters and is designed to do wonders both in print and on-screen. You can visit Freshfonts and Pizza Typefaces for more info.

Styrene (& images) by Commercial Type.

Styrene (09–16 September)

Probably familiar to many, Styrene is a sans serif by Berton Hasebe and Ilya Ruderman for Commercial Type. It’s described as an exploration of proportion and simplicity in type design. Styrene is characterized by its proportions: typically narrow characters like f, j, r and t are hyperextended and flattened, adding openness in unexpected places.

Reader by The Entente & Colophon. Images by Allinthename.

Reader (16–23 September)

Reader is a neo-grotesque typeface designed by The Entente for Colophon. Originally referenced from an RSPB letter dating 1972, then re-drawn and the proportions re-balanced, allowing it to shift into a neo-grotesque genre. It was released in 2009 and extended in 2018. Check out The Entente and Colophon for more information.

Favorit (23–30 September)

This showcase ends on September 30th and with Favorit, described as “a straightforward low-contrast grotesque” that combines a rigid drawing with subtle oddities and a humorous touch. It was designed by Johannes Breyer & Fabian Harb and is released for Dinamo. Learn more about Dinamo here and check out the Favorit family.

We’ll keep updating this section with screengrabs of the different fonts and its effect on our brand. Meanwhile, if you want to see the specimens in action, you can visit www.brandpad.io.

Left: Graphik (our original typeface). Right: Gangster Grotesk.

Gangster Grotesk, paragraphs on brandpad.io

15 comments

  1. Hello there, just became alert to your blog through Google,
    and found that it’s truly informative. I’m gonna watch out for brussels.
    I will be grateful if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  2. I’ve read several good stuff here. Definitely price bookmarking for
    revisiting. I wonder how much attempt you set to make this sort of wonderful informative web
    site.

  3. Hi there! This post could not be written much better! Looking through this
    article reminds me of my previous roommate! He continually kept preaching
    about this. I will send this post to him. Pretty sure he’s going to have a very good read.
    Thank you for sharing!

  4. Today, I went to the beachfront with my kids. I found a sea shell
    and gave it to my 4 year old daughter and said
    “You can hear the ocean if you put this to your ear.” She
    put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I had to
    tell someone!

  5. Wonderful beat ! I would like to apprentice at the same time as you amend your website,
    how can i subscribe for a weblog website? The account helped me a acceptable
    deal. I were a little bit acquainted of this your broadcast provided bright
    transparent concept

  6. What i don’t realize is in fact how you are not really a
    lot more smartly-favored than you might be now.
    You are very intelligent. You know therefore significantly when it comes to this topic,
    produced me in my opinion imagine it from so many varied
    angles. Its like women and men are not involved
    until it is something to accomplish with Woman gaga! Your individual
    stuffs excellent. All the time care for it up!

  7. First of all I want to say great blog! I had a quick question that I’d like to ask if you don’t mind.

    I was curious to know how you center yourself and clear your head prior to writing.
    I have had a hard time clearing my thoughts in getting my thoughts out
    there. I do take pleasure in writing however it just seems like the first 10 to 15 minutes are generally lost
    just trying to figure out how to begin. Any suggestions or tips?
    Thanks! scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

  8. Yesterday, while I was at work, my cousin stole my iPad and tested
    to see if it can survive a twenty five foot drop, just so she can be a
    youtube sensation. My iPad is now broken and she has 83 views.
    I know this is entirely off topic but I had to share it with
    someone! quest bars http://bit.ly/3jZgEA2 quest bars

  9. Pingback: guide to keto diet

Leave a Reply

Your email address will not be published.