2. Conjure up a Design Aesthetic That Complements Your Work

Making the design of your portfolio website harmonious with your works is something you should strive for. In other words, all the colors, patterns, buttons, and other elements on your site should be in tune with what you plan to display. Or, at the very least, you should carefully consider the relationship between your works and your website design while coming up with your portfolio.

Of course, that is not to say that your website design should distract your viewers from appreciating your works. Rather, it should aim to complement them. There are a few different ways you can achieve this.

  1. Go for minimalism. Regardless of the nature of your work and the style you want to present, going for a minimalistic web design approach is an unmistakable decision. The reason for this is simple – if you incorporate minimalistic design into your portfolio, your works will be at the forefront, and your visitors will be able to easily navigate through them and get a comprehensive overview of your style and skills.

2. Strive for similarity. In case you want to be more daring with your design elements, colors and animations, it might be a good idea to try and blend all these elements with your works, i.e. to get them to have the same or similar vibe as the creative pieces you plan to display in your portfolio. Using this tactic, you can make your portfolio design “become one” with your works.

3. Create a contrast. Another way you can approach your portfolio design is to make it look different from your works. Depending on the nature of your work, this can actually make your portfolio pieces stand out even more.

As far as the structure of your portfolio goes, here are some things to keep in mind when figuring out how to compile your works and present them to the world.

What we mean by portfolio lists is a collection of several portfolio pieces shown together on a single page. Depending on how you chose to organize your portfolio, a portfolio list can showcase your entire collection of works or just a few pieces from one category. There’s a number of ways you can present your portfolio lists to ensure each piece gets the attention it deserves.

For example, if you have works that are rich in color or detail, or if various pieces from your collection simply don’t go well side by side, you need to make sure they have enough space to “breathe”. To do this, you can create more free space around them, thus preventing your portfolio from becoming oversaturated. This can be done by:

  1. Using a slider to present your works one by one,

2. Creating a list with plenty of white space,

3. Showcasing a smaller number of works with more empty space around them,

4. Using an asymmetric or “broken grid” type of list. This will let viewers rest their eyes as they go from one piece to the next, and you’ll still be able to showcase your works in all their glory.

If, on the other hand, your works are more minimalistic in their structure and/or fit well next to one another, then more compact list types such as a masonry or pinterest style list can work much better. By using a list that places your pieces closer to each other, the sense of unity and the consistent style in your works will immediately prevail, which can be a great advantage when used wisely.

Portfolio singles are pages dedicated to each single piece from your portfolio. Depending on the type of work in question, singles can contain one or more images. For example, if you’re presenting a logo design or a piece of art, you can always add early sketches and drafts to your single, or even random things that inspired you while working on the piece. This is a great way to present your unique way of viewing things as well as the creative process that led to the finished piece of work.

When it comes to single presentations of your work, the same rules apply as for portfolio lists. Whether you’ll use small images, big images, sliders, masonry grids, or something else entirely depends on the material you’re showing off. You can try out a few different presentation styles and see which one seems to best suit your work.

Like we mentioned before, it’s always a good idea to include a description of the work. In some cases, you might even want to write up an entire case study. However, if you think that your works speak for themselves, then it may be best to keep things simple. This means including only your most effective work examples and adding only the most essential info needed.

Hover animations are an essential part of the web and, as such, they must not be overlooked. The hover animations you choose for your portfolio should match both the style of your website and your works. There are a few paths you could choose when deciding on your hover animations.

One option is going minimal, almost without any changes in the way the works are displayed. Another popular trick is to switch the image and show a different picture when your visitors hover over each of your works. Or you could stick with a more classic approach and add a subtle motion animation or even simply display a few key pieces of information across the image on hover.

All in all, hovers can be another great addition to your portfolio presentation and can help further emphasize the uniqueness of your work.

In case you’re struggling with choosing a design concept for your portfolio, there’s no need to fret – plenty of portfolio WordPress themes have predesigned layouts which can help you set up your portfolio with ease. You just have to find the theme that best fits the general style you’re going for, and then simply customize to your liking.


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