Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it.
This script is for all keen social marketers looking to jazz up their demographics data reports. If you need to do some performance analysis for Facebook, here’s an age and gender reporting script that automatically formats your data into a ready-made pyramid graph!
The tool works as a Google Sheets add-on and is incredibly easy to run. It pulls a demographics report for your Facebook campaigns for clicks, impressions, and spend, broken down by gender and age for the last seven days.
And here’s where the magic happens. With the click of a button, the add-on generates a pyramid graph showing campaign performance of a given metric for your audiences, segmented by age and gender. Spotting your best-performing demographic segment has never been easier.