Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue.
New dashboard views. In the AdMob dashboard, users will be able to see metrics such as estimated earnings in a more granular way: by app, ad unit, format and country. Graphs are also more interactive and allow for two-metric data comparisons such as impressions and RPM (revenue per thousand) in individual charts.