Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue.

New dashboard views. In the AdMob dashboard, users will be able to see metrics such as estimated earnings in a more granular way: by app, ad unit, format and country. Graphs are also more interactive and allow for two-metric data comparisons such as impressions and RPM (revenue per thousand) in individual charts.

initial App Overview dashboard will now offer more detailed insights, such as active users, ad exposures per session, session duration, ARPU and retention.

Revenue reporting will also include in-app purchases and subscriptions. In app purchase revenue is only available, for the time being, for iOS devices but is coming soon to Android. AdMob is also presenting earnings data from programmatic inventory and data on engagement with Rewarded Ads.

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