.</p>
<p>The report found Facebook News Feed ads averaged a 1.7% click through rate (CTR) during the second quarter of the year, followed by Facebook suggested video ads which earned a .75% CTR.</p>
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Instagram ad spend was booming compared to ad spend on Facebook. Not only did Instagram outshine its parent platform on ad spend, Facebook’s daily active user growth rate remained flat during the second quarter of this year — but neither of these data points appear to be impacting Facebook’s standing as the ad giant among social platforms.
For marketers charged with delivering high performing CTRs — while keeping CPMs and CPCs in check — Socialbakers data confirms Facebook continues to prove itself, delivering strong and sturdy ad results.
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