Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries.
Shop the Look collection ads. The soon-to-be-released Shop the Look mobile collections ads for mobile will allow brands to showcase up to four products that users can then click through to purchase on the brand’s website.
“It’s the easiest way for retailers to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s website,” writes Pinterest on its newsroom blog.
The company said the ad format was inspired by its organic Shop the Look pins businesses can use which allow them to tag up to 25 items in a single image.
Business Profiles: now with Shop tabs. Pinterest is also refreshing its Business Profile design, aiming to bring a brand’s “Pins and products front and center.” Businesses can now customize their profile cover with a video or image, and the platform has added a dedicated Shop tab so that users can browse products directly from Business Profile pages.