Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task to be completed?
Google Tag Manager (GTM) saves marketers and developers alike by allowing you to set up tracking codes for analytics and ad platforms through one simple interface. In this article, I’ll walk through setting up a GTM account, creating your first tags and triggers, and using the platform to streamline your tracking setup process.
Understanding Google Tag Manager hierarchy
The account is the top level of GTM hierarchy. If you’re managing GTM from an agency login, you’d generally want to create one account per each brand you work with, and a container for each website that brand uses. You can access multiple accounts via the same Google login.
A container includes a unique GTM code, which you should add across the site you want to track.
Within each container, you’ll then set up tags that fire tracking codes on your site. Triggers define when tags will fire. Variables are functions you can use on a more granular level indicate when tags will fire.
Setting up your account
To start setting up your account, go here and click “Start for Free.”