Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns.

Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless viewing experience” — when a user clicks on an in-feed video ad on Reddit’s mobile platform, they will be redirected to a website where the ad continues to play uninterrupted alongside other branding and product information from the advertiser.

This is what it will look like:

are now enabled for all mobile video ads, regardless of their objective. Reddit said it expects the update to improve engagement, completion rates and conversion rates.

New video ad sizes. In addition to the 16:9 and 4:3 aspect rations for video ads, Reddit is now supporting 1:1 square and 4:5 vertical video sizes.

overhauled site last year, Reddit, reports an increase in page views and time spent on its website and app, along with user engagement growth. With the redesign complete, Reddit now has a platform on which it can build out more comprehensive ad offerings, something it has been steadily accomplishing over the past year.

In addition to giving brands more video ad options this time, Reddit also reported it is forming its first video engineering team to test and improve its video ad products.

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