Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability.

Authored by Jennifer Cannon, MarTech Today senior editor, this guide provides a holistic understanding of the email marketing space as it exists in 2019 — and tells you everything you need to know about sending emails that your subscribers want to receive.

I had the chance to speak with Jen after the official unveiling of the Periodic Table of Email Optimization and Deliverability at last month’s MarTech Conference. Topics ranged from her extensive background in email marketing to the research that went into creating the asset, favorite elements, tactical advice, even spirit animals. Keep reading for the goods!

Lauren Donovan: Hi, hello, welcome, Jen! Let’s get this started with a brief look at your professional background with email marketing.

download the newest Periodic Table now to ensure your email marketing’s on the right track!