LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally Tuesday. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks.
Refreshed dashboard includes audience forecasting insights. LinkedIn has added audience forecasting insights in the Campaign Manager dashboard, giving advertisers quick access to the the make-up of their target audiences. Advertisers will also be able to customize the forecasting panel to show specific targeting data, such as top industries, years of experience or company size.