gv’s-guide-to-ux-research-for-startups

How to learn more faster

Michael Margolis

Since 2010, we’ve helped hundreds of GV startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and Uber) use UX research to answer critical business questions and to build more successful products. We’ve shared our lessons on Medium and in the GV Library. This table of contents will help you quickly find everything you need to learn more faster about your customers, your ideas, and your designs.

1. UX Interviews

What equipment do you need?

Recruiting participants

Drafting interview guides

Interview techniques: Getting the most out of conversations with customers

Observing interviews

2. Surveys

3. Online Research

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Please leave a comment or tweet @MMargolis with suggestions for other topics you’d like to see here.

GV Library

Advice, lessons, and tips from GV partners and our community of entrepreneurs.

Michael Margolis

Written by

UX Research Partner at GV (fka Google Ventures). Advising, teaching, and conducting practical research for hundreds of startups since 2010.

GV Library

Advice, lessons, and tips from GV partners and our community of entrepreneurs.

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