gift-giving-shopping-behavior-from-religious-holidays-to-relationships-and-beyond

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. 

As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure. 

Microsoft Advertising (my employer) has analyzed all the data and trends from last year to bring you key insights to help you optimize your campaigns. Bonus: This also serves as a handy, data-backed gift guide, for double the win! 

Grab yourself a comforting cup of hot chocolate, it’s time to dig in. 

Step 1: Understand the differences in gift-shopping patterns between Hanukkah and Christmas 

Buying gifts is buying gifts, right? Not quite. The research revealed that gift-giving behavior differs significantly between Hanukkah and Christmas.

It starts with the length of the decision journeys.

Hanukkah shoppers are instant converters as ~70% of users began and ended on the same day. Conversely, ~70% of Christmas shoppers took multiple days to complete their journeyi

While Christmas and Hanukkah shoppers took 23 and 5 days on average respectively to convert, if we dive deeper into the overall journey lengths, we see a marked difference. 

With Christmas shoppers, we see multiple spikes spread out over a longer period:

here.



About The Author

the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.




150 comments

  1. I was curious if you ever thought of changing the page layout of your blog?

    Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or 2
    images. Maybe you could space it out better?

  2. Attractive component to content. I simply stumbled
    upon your blog and in accession capital to assert that I acquire in fact enjoyed account your weblog posts.
    Any way I will be subscribing on your augment or even I achievement you access persistently fast.

    my website – duna-anapa.net.ru

  3. fantastic submit, very informative. I wonder why the opposite specialists of this sector do not
    understand this. You must proceed your writing. I am confident, you have
    a huge readers’ base already!

    Feel free to visit my blog – Quentin

  4. I not to mention my guys ended up checking out the good hints found on your site then suddenly I had a
    horrible feeling I had not expressed respect to the site owner for those strategies.
    These ladies became for that reason excited to read all of them
    and already have in fact been taking advantage of those
    things. Appreciate your simply being indeed accommodating and for finding some notable
    subjects millions of individuals are really needing to learn about.

    My honest regret for not expressing gratitude to
    you sooner.

    Have a look at my homepage Spore Mens Vitality Mix Ingredients

  5. I don’t know whether it’s just me or if perhaps everyone else encountering
    problems with your site. It looks like some of the written text
    on your posts are running off the screen.
    Can somebody else please comment and let me know if this is happening to them as well?
    This could be a problem with my web browser because I’ve had
    this happen previously. Thanks

    my website; VigorMax Male Enhancement Reviews

  6. Excellent post. Keep writing such kind of info on your blog.
    Im really impressed by it.[X-N-E-W-L-I-N-S-P-I-N-X]Hey there, You’ve done a great job.
    I’ll definitely digg it and personally suggest to my friends.

    I am sure they’ll be benefited from this web site.

    My web blog :: Hempizor CBD Reviews

  7. I simply wanted to thank you yet again for this amazing web-site you have
    developed here. It truly is full of ideas for those who are
    actually interested in that subject, especially this very post.
    You’re really all actually sweet plus thoughtful of others
    as well as reading your blog posts is a wonderful delight if you ask
    me. And what generous gift! Tom and I usually have fun making use of your ideas in what we must do in a month’s time.
    Our collection of ideas is a distance long which means your tips might
    be put to excellent use.

    Here is my blog :: Glacier Air Cooler (http://forum.adm-tolka.ru)

  8. Hi there! This post couldn’t be written any better!
    Reading this post reminds me of my old room mate!

    He always kept talking about this. I will forward this page to
    him. Pretty sure he will have a good read. Thanks for sharing!

    Take a look at my web blog – Slim X Keto Review

  9. Hey There. I discovered your weblog the use of
    msn. That is a very smartly written article. I will be
    sure to bookmark it and come back to read extra
    of your useful info. Thank you for the post.
    I will certainly comeback.

    my web-site: Vinyasa Cream

  10. I have to show my love for your generosity giving support to individuals that
    actually need guidance on your area. Your special dedication to getting the solution across ended up being surprisingly interesting and
    has in most cases permitted associates much like me to arrive at their objectives.

    Your amazing useful information indicates this much to me and additionally
    to my office colleagues. Regards; from everyone of us.

    Here is my webpage – http://www.vstromturkiye.com

  11. Thank you for sharing your info. I truly appreciate your efforts
    and I will be waiting for your further write ups thanks once again.

    Here is my blog post: Shad

  12. These are genuinely great ideas in on the topic of blogging.
    You have touched some good points here. Any way keep up wrinting.

    Here is my web page :: Spore Mens Vitality Mix (Earlene)

  13. I was recommended this website by my cousin. I am now not sure whether or
    not this post is written by way of him as no one else know such special about my problem.
    You’re incredible! Thank you!

  14. I enjoy, result in I discovered exactly what I used to be taking a look for.
    You’ve ended my four day lengthy hunt! God Bless you man. Have
    a great day. Bye

    My blog VigorMax

  15. An outstanding share! I have just forwarded this onto a coworker who has been conducting a little homework on this.
    And he actually ordered me breakfast simply because I discovered it for him…

    lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending the time to talk about
    this matter here on your site.

    Also visit my blog Green Earth CBD Gummies Review

  16. Your style is unique in comparison to other folks I’ve read stuff
    from. Thanks for posting when you have the opportunity, Guess I’ll just book mark this web site.

    Here is my page Isaac

  17. Thank you for the blog post. Brown and I are saving to get a new book on this issue and your blog post has
    made us to save our own money. Your ideas really clarified all our queries.
    In fact, greater than what we had recognized prior to when we found your amazing
    blog. My spouse and i no longer have doubts along with a troubled mind because you have totally
    attended to each of our needs in this post.
    Thanks

    My blog: Virectin Pills

  18. It is not my first time to pay a visit this web site, i am browsing this site dailly and get fastidious information from here everyday.

    My blog post; DFine8

  19. I think everything typed made a great deal of sense. However, think on this, what if you
    added a little content? I ain’t saying your content isn’t solid, but what if you added
    a post title to maybe grab a person’s attention? I mean Gift-giving shopping
    behavior from religious holidays to relationships and beyond – Pavvy Designs is a little vanilla.
    You might glance at Yahoo’s home page and watch how they create news
    titles to grab people interested. You might add a related video or a related pic or two to get readers excited about everything’ve got to say.
    In my opinion, it might make your blog a little bit more
    interesting.

    Also visit my site … VigorMax Pills Reviews

  20. Way cool! Some very valid points! I appreciate you penning this
    article and the rest of the site is also really good.

    Also visit my webpage :: WifiLift; Lola,

  21. Hey There. I found your blog the usage of msn. That is
    a very neatly written article. I’ll make sure to bookmark it and come back to read more of
    your helpful info. Thank you for the post. I will definitely comeback.

    Also visit my website: Slimy Vita Reviews

  22. I was recommended this web site by my cousin. I’m not sure whether this post
    is written by him as no one else know such detailed about my trouble.
    You are amazing! Thanks!

    Feel free to surf to my homepage – Rapid Keto Cut

  23. I precisely wished to say thanks once again. I am not sure the things that
    I might have implemented in the absence of the type of advice discussed by
    you directly on my area. Completely was an absolute frightening condition for me personally, however , discovering your specialised manner
    you handled that forced me to jump over delight. Extremely thankful for
    the advice and even have high hopes you are aware
    of an amazing job you are putting in instructing people today
    thru your web site. I’m certain you haven’t encountered any of us.

    My web site: Rapid Keto Cut Ingredients

  24. Hello would you mind letting me know which hosting company you’re
    working with? I’ve loaded your blog in 3 completely different
    internet browsers and I must say this blog loads a lot faster then most.
    Can you suggest a good hosting provider at a fair price?

    Many thanks, I appreciate it!

    My page: http://www.1stanapa.ru/

  25. Great post. I was checking continuously this weblog and I’m impressed!
    Very helpful information specially the remaining phase :
    ) I care for such info much. I used to be looking for this certain info for a
    long time. Thank you and best of luck.

    Feel free to surf to my website – http://www.a913.vip

  26. Hi to every body, it’s my first pay a visit of this
    weblog; this web site consists of awesome and truly good data in support of readers.

  27. Thanks for another informative website. Where else could I get that type of information written in such an ideal manner?
    I’ve a project that I’m just now running on, and I
    have been on the look out for such information.

  28. Simply desire to say your article is as surprising. The clarity on your put up is simply spectacular and i
    can assume you are a professional on this subject.
    Fine along with your permission allow me to take hold
    of your RSS feed to stay up to date with drawing close post.

    Thanks a million and please carry on the enjoyable work.

    Feel free to surf to my blog post: http://www.goldenanapa.ru

  29. Wow, marvelous blog format! How lengthy have you
    been running a blog for? you made blogging look easy.
    The Skin Company full look of your website is magnificent, as smartly
    as the content material![X-N-E-W-L-I-N-S-P-I-N-X]I just couldn’t go
    away your website before suggesting that I actually loved the standard
    info a person provide for your visitors? Is going to be
    back regularly to inspect new posts.

  30. Heya this is kinda of off topic but I was wanting
    to know if blogs use WYSIWYG editors or if you have to manually code with
    HTML. I’m starting a blog soon but have no coding
    experience so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

    Feel free to surf to my web blog; EngageX Male Enhancement

  31. I just wanted to thank you one more time for that amazing
    blog you have built here. It is full of useful tips
    for those who are genuinely interested in this specific subject,
    particularly this very post. You’re really all so sweet along with thoughtful of others and reading your site posts
    is a great delight if you ask me. And that of a generous
    surprise! Ben and I will have excitement
    making use of your guidelines in what we should instead do in a few days.
    Our collection of ideas is a distance long which means that your tips will certainly
    be put to beneficial use.

    my site :: Herbal Pro Relief CBD Reviews

  32. Wonderful beat ! I would like to apprentice while you amend your website, how can i subscribe
    for a blog web site? The account aided me a acceptable deal.
    I had been a little bit acquainted of this your broadcast
    provided bright clear concept scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

  33. Unquestionably believe that which you said. Your favorite justification seemed to be on the web the easiest thing to be aware of.
    I say to you, I definitely get annoyed while people think about worries that they plainly do not
    know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects
    , people could take a signal. Will probably be
    back to get more. Thanks ps4 https://bitly.com/3nkdKIi ps4 games

  34. Hi! I could have sworn I?ve visited this blog before but after looking at some of the articles I realized it?s new to me.
    Nonetheless, I?m certainly happy I came across
    it and I?ll be bookmarking it and checking back regularly!

    My web blog :: portable device

  35. Interesting blog! Is your theme custom made or did you download it from somewhere?

    A design like yours with a few simple adjustements would really make my blog jump out.
    Please let me know where you got your design. Kudos

    my blog post; male fertility

  36. I am extremely inspired along with your writing abilities as neatly as with the
    layout for your weblog. Is that this a paid theme or
    did you modify it yourself? Anyway keep up the nice quality writing, it’s
    uncommon to look a great weblog like this one today..

    Also visit my web page :: drug abuse treatment

  37. I don’t even know how I finished up right here, but I believed this post was great.
    I do not know who you might be but definitely you’re going to a well-known blogger when you aren’t already 😉 Cheers!

    my web blog: Colette

  38. I wanted to post you a little bit of word in order
    to say thanks a lot yet again over the splendid strategies
    you’ve featured on this page. It has been so particularly open-handed of people like you to supply publicly all
    that a lot of folks could have offered for sale for an electronic book in making some cash for themselves, chiefly given that you might have done it if you ever wanted.
    Those guidelines in addition served to become great way to be sure that other people online have a
    similar interest really like my very own to see a little more when considering this problem.
    I’m certain there are lots of more enjoyable situations
    ahead for individuals that discover your website.

    Here is my web-site http://www.mi77b.cn

  39. It’s a pity you don’t have a donate button! I’d without a doubt donate to this superb blog!
    I guess for now i’ll settle for bookmarking and adding your RSS feed to my
    Google account. I look forward to brand new updates and will share this website with my Facebook group.
    Chat soon!

    Here is my blog post: growing weed indoorshave

  40. I’m not sure why but this weblog is loading extremely slow for me.

    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

    Also visit my homepage; holiday diet

  41. You could definitely see your skills in the work you write.
    The sector hopes for more passionate writers
    like you who aren’t afraid to say how they believe. At all times follow your heart.

    Feel free to surf to my web-site :: healthy food

  42. Howdy! This post could not be written any better! Looking at this article reminds me of my
    previous roommate! He continually kept preaching about this.

    I am going to forward this post to him. Fairly certain he’s going to
    have a great read. Many thanks for sharing!

    My web site; skin care regiment

  43. I’m extremely impressed along with your writing skills as neatly
    as with the format for your weblog. Is that this a paid subject or
    did you modify it your self? Anyway keep up the nice quality writing, it is rare to
    see a great blog like this one nowadays.

    Also visit my page – medical cannabis

  44. hello!,I like your writing very so much! share we keep in touch extra about your article on AOL?
    I need a specialist in this house to unravel my problem.
    May be that is you! Taking a look ahead to see
    you.

    Look into my homepage: mtasa-forum.com

  45. Excellent blog here! Also your web site loads up very fast!

    What web host are you using? Can I get your affiliate link to your host?
    I wish my site loaded up as quickly as yours lol

    My homepage … loss diet

  46. Excellent article. Keep writing such kind
    of info on your blog. Im really impressed by your site.[X-N-E-W-L-I-N-S-P-I-N-X]Hello there, You’ve performed a fantastic job.
    I will certainly digg it and for my part recommend to my friends.
    I am sure they’ll be benefited from this site.

    my webpage new air

  47. A person necessarily assist to make critically articles I’d state.

    That is the very first time I frequented your website page and up to
    now? I surprised with the analysis you made to make this particular publish extraordinary.
    Excellent activity!

    Feel free to visit my website … muscle tone

  48. Hello! I just wanted to ask if you ever have any trouble with
    hackers? My last blog (wordpress) was hacked and I ended up losing a few months
    of hard work due to no back up. Do you have any methods
    to prevent hackers?

    Also visit my web site – cure eczema

  49. I just wanted to thank you once more for the amazing
    blog you have created here. It’s full of useful tips for those who are actually interested
    in that subject, primarily this very post. You’re really all so sweet and also thoughtful of others and also reading the blog posts
    is a wonderful delight to me. And that of a generous
    present! Ben and I will certainly have excitement making use of your guidelines in what we
    need to do in a few weeks. Our collection of ideas is
    a distance long and tips are going to be put to good use.

    Also visit my page – skilled drug

  50. I am really inspired with your writing talents and also
    with the layout sex tips for men your
    blog. Is this a paid subject or did you customize it your self?
    Either way stay up the nice quality writing, it is uncommon to look a great
    blog like this one nowadays..

  51. I and also my guys appeared to be analyzing the excellent techniques from your
    site and then instantly developed a horrible feeling I had not
    thanked the web site owner for them. Most of the young boys had been for that reason glad to learn all of them
    and have now sincerely been making the most of those things.
    We appreciate you being very accommodating and also for deciding on variety of
    extraordinary information millions of individuals are really needing to discover.
    Our own sincere regret for not expressing gratitude to sooner.

    Also visit my site – tpspa.net

  52. I’m pretty pleased to uncover this page. I want
    to to thank you for ones time just for this fantastic read!!
    I definitely savored every little bit of it and I have you saved as a favorite to see new stuff in your
    web site.

    My homepage guaji333.com

  53. Simply desire to say your article is as surprising. The clearness to your put up is just great and i can assume you are an expert on this subject.
    Well with your permission allow me to snatch your RSS feed
    to stay updated with approaching post. Thank you one million and please carry on the enjoyable work.

    Here is my site – purchase hemp

  54. Hi there, I discovered your web site by the
    use of Google while looking for a related topic, your website got
    here up, it appears good. I’ve bookmarked it in my
    google bookmarks.[X-N-E-W-L-I-N-S-P-I-N-X]Hi there, simply become
    aware of your weblog via Google, and located that it is really informative.
    I am gonna be careful for brussels. I’ll be grateful should you continue this in future.

    Many folks can be benefited from your writing.
    Cheers!

    Also visit my blog: http://23.95.102.216/viewtopic.php?id=421462

Leave a Reply

Your email address will not be published.