The CM Group, which oversees a number of technology brands including Campaign Monitor, has acquired the ecommerce platform Conversio. Now part of Campaign Monitor, Conversio’s technology will be used to launch CM Commerce, a new email product designed for smaller retailers.

“Conversio is one of the most highly rated and highly reviewed applications in the Shopify store,” said CMO Group CEO Wellford Dillard, “With this acquisition, we now have an offering for ecommerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Sailthru [another marketing platform owned by CM Group].”

Why we should care

The newly launched CM commerce product is designed for smaller retailers without the full email marketing resources of a larger enterprise — offering pre-built workflows and email automation.

“CM Commerce has been a game-changer for a small company like ours where our marketing team is just two people,” said Cafe Joe USA CEO Aron Schoenfeld, “Once we connected our Shopify account and activated the CM Commerce tools, our overall conversion rate shot up by 60%. We’ve seen a $58 return on investment for every dollar spent.”

More on the news

  • Campaign Monitor, an email marketing platform that includes design, personalization and automation features, currently has more than 250,000 customers.
  • The CM Group owns Campaign Monitor, along with Delivra, Emma, Liveclicker, Sailthru and Vulture, which it acquired in May.
  • The deal to buy Conversio was finalized in August. Financial details for the acquisition were undisclosed.

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