Metadata's ABM management platform.pipeline, but will empower marketers to focus on the creative and strategic work they enjoy most,” said Metadata CEO Gil Allouche.

The Metadata integration also keeps the marketing team from having to source add-ons for such functions which are now readily available via Oracle Eloqua.

More on the news

  • Metadata counts Nutanix, Nexmo, Zendesk, Zuora and Splunk among its customers.
  • Oracle Eloqua is part of Oracle’s Marketing Cloud platform, offering lead generation, management and measurement capabilities. The platform has more than 500 partners that represent more than 700 integrations.
  • Metadata’s platform uses AI technology to optimize paid and organic ABM campaigns.

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