A good business card design is underpinned by eight essential principles. A business card needs to serve a purpose and be useful as a marketing tool. A business card may be the first impression many of your clients have of your business.
Continue reading below to find out the principles of good business card design.
- Use High-Quality Card
There are so many choices of cards, that you may be tempted to opt for something cheaper to save money. Don’t fall into this trap. A business card may be one of the first impressions someone receives of your business, and a cheap business card simply won’t get you, customers.
Order card samples from New Era Print Solutions to see which one you prefer.
- Font Size
Be aware that a business card is really small, but your font should be legible. If your font is too small, the business cards are futile.
- Font Type
The style and type of font you use are just as important. Some fonts look terrible in a smaller size.
The thickness of the individual letters is another point to consider. If they are too thin, the writing will not be legible. If they are too thick, the letters tend to blur together when reading them.
- Less is More
Don’t overcrowd your business card with text and graphics. They should be very simple, easy to read and minimalist with graphic use. Make proper use of white space so that people can easily skim over the card and get all the relevant information in a few seconds.
- Be Industry Relevant
The design of your business card will depend heavily on the type of industry you are in. For example, a legal firm should have a professional and simple design.
A baker or artist could get away with having a more creative business card. Know your target audience and design your card to fit their needs.
- Content Hierarchy
This is very important on a business card. The order of your content should be considered, and important information should be prioritized first.
If you know your target audience is mainly on social media, then the name of your business and then your social accounts followed by your contact phone number would be an appropriate order.
If your target audience is more likely to pick up the phone, then put your phone number after the business name or logo.
- Stay on Brand
If you already have a website and social accounts, be consistent with your branding and match your business cards to them. Your logo should be the same throughout.
- Proof Read
This goes without saying, but we really have to say it. The last thing you want to find on 2000 business cards is a typo or spelling mistake. Proofread your business cards and get several different people to review them also.
It’s better to find a mistake before they are printed.
Create a Good Business Card Design Today
So there you have it, our top eight essentials to create a good business card design. Don’t forget to make your business card industry-focused and on-brand.
For more information on graphic design, take a look at the other articles on our blog.