porsche-announces-lower-priced-taycan-4s-ev

Porsche’s ‘entry-level’ battery electric packs plenty of technology and performance

(Image source: Porsche)

When Porsche cannonballed into to the EV pool with the announcement of the Taycan in September, the company followed a rational strategy of launching with the top-of-the-line Turbo and Turbo S models, figuring that early adopters would be happy to pay the price tags of those two cars.

A month or so later, Porsche has closed the circle by introducing the base model, the Taycan 4S. The 4S still has a six-figure price tag, but it is much less expensive than either of the Turbos, positioning it closer to the incumbent market leader, Tesla’s Model S.

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