In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion.
Shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their product catalogs to Pinterest. The products are then automatically turned into Product Pins. Pinterest said it will continue updating the Pinterest Shop with products from select businesses.
Why we should care
Social platforms are jumping on board to launch shopping experiences based on audience interests in unique products and curated collections. Instagram, for example, launched a curated collection of products inspired by this year’s top trends on the app.
From personalized product recommendations to curated shopping hubs, platforms like the Pinterest Shop, Etsy, Instagram and Amazon are giving SMBs opportunities to be found on their platforms.
Pinterest’s native visual platform acts as a discovery engine for users to generate ideas, which translates seamlessly to users who view a pin and decide to make a purchase. With Pinterest Shop, users can browse a selection of curated products from small businesses within the same environment they’re already familiar with. For small businesses, the ability to showcase a profile and connect with audiences in a personal and familiar way could help drive sales in time for the holiday rush.
More on the news
- Pinterest Shop marks another move by the company to continue building out its e-commerce platform. In August, Pinterest launched a personalized “shopping hub” to give retailers the opportunity to expand their reach on the platform outside of ad campaigns.
- Pinterest said retail brands selling on the platform have seen 2x higher return on ad spend, and 1.3x higher return than from traditional search.
- Small businesses interested in being featured in the Pinterest Shop can share their story to be considered: https://business.pinterest.com/en/tell-us-your-story
About The Author
Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.