There’s a popular thread on Hacker News with lots of people complaining about how Google AMP (Accelerated Mobile Pages) is ruining their mobile web experience.
This week I also got two AMP links sent to me via Telegram and to see those Google URLs replacing unique domain names made me a bit sad on behalf of the owners of those sites. As a site owner myself, it feels like sovereignty of a website being taken away.
Other than people sharing links with me, I rarely encounter AMP in the wild. It is possible to restrict Google AMP from your life both as a web user and as a web developer. Here’s how you can fight back against Google AMP.
Don’t use Google search
Other search engines such as Qwant and DuckDuckGo don’t rank AMP sites. So taking the step of switching from Google search to a more ethical choice removes most of the AMP touch points you might have.
It’s simple to switch the default search engine in your browser of choice. You can do it in the browser settings directly. Anything other than Google will get you in the no-AMP territory.
But now you might say all those non-AMP websites you visit are full of advertising, distractions and are slow to load? There’s a solution for that too.
Don’t use the Chrome browser
Firefox is a great browser alternative that is worth a try. Just visiting a site with Firefox’s Enhanced Tracking Protection on makes a faster and less intrusive web. It’s a built-in blocker of intrusive ads and invisible scripts.
Firefox also has a Reader Mode so any site can be clutter-free even without AMP. And these features work both on Firefox for desktop and Firefox for mobile. Here’s how the Reader View looks like in Firefox Preview for Android: