Are you looking to boost traffic on your site to attract more buyers to your business?
Digital marketing is not just a word roaming around networks. You have to understand the types of digital marketing. You need to use the latest methods to stay on top of digital marketing competition and stand out from the crowd.
In this article, we will discuss the main facts of digital marketing. Here I will also tell you the importance and the 9 types of digital marketing. Also, you will know how digital marketing an effective part of your overall marketing strategy.
What Is Digital Marketing
Most people don’t understand the right meaning of digital marketing and they got in trouble. Digital marketing is any type of marketing for products or services that uses electronic devices.
Digital marketing is nothing new. Digital marketing started when electronic devices entered our lives. Most of the people assume that digital marketing is all about content marketing and social media. While these are the types of digital marketing, they are not all-encompassing. Digital marketing can be online and offline.
We will also go through the offline digital marketing so that you will know in-depth about digital marketing. You need to know both forms of digital marketing for a perfect marketing strategy. If you still have confusion about why digital marketing matters at all, then read on!
Why Digital Marketing Matters
The time that we spend connected to our electronic devices increases every day. In fact, Americans spend 11 hours each day using electronic devices.
That might scare you, but we spend every waking hour on electronic devices. Digital marketing is more important and efficient than ever before. Without digital marketing, you will look like standing alone. Look at the following types of digital marketing and think which one strategy should work for your business and best for your industry, your audience and your company.
Types of Digital Marketing
Now it’s time to dive head first into 9 types of digital marketing.
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Advertising
1. Search Engine Optimization
Search Engine Optimization or SEO is the process of growing your online visibility in terms of (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given keyword or phrase using a search engine like Google or Bing. Each user interact with an individualized results page based on the written keywords, the user’s location, the time of searching, and their browsing history.
Organic search results appear in a list and are ranked using the search engine’s algorithm. It’s algorithm changes with the user search and engagement with online content. The higher you rank on a SERP, the more organic traffic is directed to your site and the more chances of making an organic visitor an active customer.
How to get your company’s website at the top of a user’s organic search results?
By optimizing your website using SEO
Search engine optimization includes many factors from keywords to content to links to your website around the web. It includes both Off-page SEO and On-page. On-page SEO refers to the steps that you take for your own website to boost your organic SEO. Off-page refers to the connections that you make and perform actions for your website to empower using SEO.
SEO trends change as algorithms change to fit user needs. In this way, SEO is not about building a website for the sole purpose of ranking high in a search engine results list. SEO is about designing the best possible website for your user. If you want to stay on top of SEO trends, you want to improve your website’s online visibility and traffic.
2. Search Engine Marketing
Search Engine Marketing (SEM) covers the ground that SEO ignores and the paid traffic from search engines. With SEM you purchase brand advertisement space that appears on a user’s search engine result pages (SERP). The most common paid search platform is Google AdWords and next is Bing Ads.
Search engine charges an amount to display an advertisement in a number of places on a SERP generated specific keywords or phrases. One of the SEM examples is pay-per-click advertising. PPC is a digital marketing method where search engines charge a company each time their ads clicked.
Social media another part is PPC advertising. Now the ads show up in news feeds for the targeted audience to market your brand in a specific region.
3. Social Media Marketing
Social media is an important part of digital marketing strategy. You must know the ins and outs of social media marketing. Social media provides amazing exposure to your brand. Social media allows you to connect with consumers in a more interactive way. You can gain valuable customer feedback that allows you to improve your support, product or services.
Through social media marketing, you can easily gain your targeted audience and post content according to your specific niche. Every activity that you do to increase your website traffic or business on your social media channels is considered as social media marketing. Whether you are on Twitter, Facebook or LinkedIn these efforts all count as social media marketing.
Everyone benefits from social media marketing, but B2C companies stand to take the most advantage. Always focus on what your targeted audience talking about on social media. Try to engage in the conversation. Use social media marketing as a way to identify what content you put out does well by analyzing the likes and shares.
4. Content Marketing
Content marketing is the practice of providing a unique piece of content for users to generate sales and leads. Unique and quality content is one that is shared by users. Nowadays content marketing works a lot with other types of digital marketing like SEO and Social media marketing.
Always make sure that you keep your target audience in your mind while creating content. Remember who you are talking to and what they are interested in. Consider the right keyword while writing content so that the user gets the right information.
Lastly, share your content across all of your social media channels for more exposure. Content marketing is an ongoing process. It’s not only about sales but also about engagement and educating your consumers to build your brand, trust, and equity. Create relevant, quality content that helps you to stand out and also boost your SEO.
5. Affiliate Marketing
Affiliate marketing is a process of paying commissions for conversions. In affiliate marketing for every sale of products or services, you get commissions. The rate of commissions in affiliate marketing is different for every brand. Most of the bloggers and Ecommerce website owners prefer affiliate marketing to increase their profits.
Before joining any affiliate you must read the terms and conditions of every brand because some of the brands send violations if you do those activities that they restrict to do. It would be good if you could read all the terms and conditions of any brand before joining their affiliates.
6. Influencer Marketing
Influencer marketing is another type of digital marketing. Influencer marketing uses an audience with enormous online experts for your target market to drive sales and traffic.
Influencer marketing is one of the most popular types of digital marketing on social media channels like Snapchat and Instagram. Most of the companies hire Instagram people with a large following to promote their brand by posting photos of their product. Companies now engage in Instagram to hire the influencers that control the social media channels of the company for a certain amount of time. In this way, you get new followers and audiences that help your brand spread worldwide.
Make sure you do detailed research about your targeted influencers before deciding to do business with them. Do all the necessary verifications regarding their social channels followers so that you will be safe from fake accounts.
7. Email Marketing
Email marketing is another type of digital marketing that allows you to update your email subscribers on a daily basis about your company. To start email marketing you must have email subscribers and to get email subscribers you have to perform digital marketing experiments that help you to get more subscribers. The best campaign of email marketing involves a list of subscribers earned by your content. People who opt-in to your email subscription prove more likely to become active buyers.
8. Viral Marketing
Viral marketing refers to a post that is trending and getting more engagement and viral enough to get a massive amount of shares online. In Viral marketing, there are more chances of getting an enormous spike in website traffic for a short period of time. This is difficult to do but the benefits alone make the effort worth your time.
B2C companies gain better results from viral marketing. B2C companies use social media to reach an enormous audience across all of their active platforms.
9. Mobile Phone Advertising
Mobile Phone advertising is also a type of digital marketing that happens on mobile devices. Mobile phone advertising includes SMs marketing that is an asset to local marketing. Through SMS marketing you can easily market special offers, coupons, and updates about the company.