how-does-your-organization-leverage-martech?

There were more than 7,000 martech solutions at last count. How many does your organization use? Do you know how they’re organized and connected? Are they organized and connected?

Discover the scope of your stack and share it with the marketing community: Enter the 2020 Stackie Awards!

The Stackies celebrate the intricacies of marketing stacks from organizations across the planet, and the creative ways in which marketers visualize them. Over the past five years, we have seen some truly insightful submissions, which we publish, ungated. This has resulted in a collection of 200 marketing stacks that have helped tens of thousands of marketers better understand marketing technology systems.

Entering the Stackies is a rewarding, eye-opening, and worthwhile experience for you and the community. In addition to educating and empowering fellow marketers, you’ll also:

  • Better understand the structure of your own marketing stack
  • Create an interesting, unique visual that can explain your stack to stakeholders
  • Reward your martech vendors with recognition in your stack
  • Attract marketing talent to work with your stack
  • Promote your brand across the marketing industry

Check out past winners, read my design tips and ideas, and submit your stack to The 2020 Stackie Awards now! There’s no cost to enter — in fact, for every qualified entry (i.e., a meaningful stack slide), we will donate $100 to Girls Who Code, up to a total of $10,000!

We’ll publish the deck of all stacks and host a celebratory awards ceremony during the opening reception of The MarTech Conference in San Jose on April 15, 2020. Five entries that our judges deem as particularly “outstanding” will be awarded trophies.

I can’t wait to see what you create! A gigantic, heartfelt thank you in advance to those who participate. I’m so grateful to everyone who contributes to this project. And I assure you, tens of thousands of your peers are, too.

Submit your stack now!

Psst… Want to learn more about MarTech? Here’s a look at what it is, what you can expect, and why senior-level marketers like you should attend.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.



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