When out and about doing any kind of shopping this time of year, you can’t help but notice the eye-catching displays of limited-edition products and especially packaging aligned with the Christmas season as brands and retailers aggressively leverage the largest binge-worthy holiday opportunity of the year.
It was on a recent outing to a local Target Store that a package standing heads and shoulders among others in the front-of-store display of seasonal packs got drew my attention: a large and impressive stand-up, book-style microfluted package of Jim Beam’s Whiskies of the Season. Rather than rectangular, the distinctive package is designed with gables and measures about 15-in. high x 7 3/4-in. wide x 3 ¾-in. thick.
The attraction proved to be more than superficial after I quickly discovered the packaging delivers a lot of details and personality apart from the classy, irresistible allure of a tasteful on-shelf presentation.
We explore it from the outside in, with an assist from Kim Hanson, senior customer marketing manager for national accounts at Beam Suntory, who sets the stage in summarizing the reasoning for the packaging.
“Recognizing the growing trend around Holiday Novelty concepts and that national account customers are more and more interested in innovative offerings, we wanted to deliver a new and exciting gifting option for our loyal Jim Beam consumers,” she says. “We figured there was no better way to promote our range of bourbons than by highlighting our iconic rackhouses in Kentucky.”
According to the internet, a rackhouse—which I found to my amusement was also known as a rickhouse—is “a structure that holds barrels of alcoholic beverages during the aging process where barrels are typically stacked on their sides, often up to several stories high.”
That’s why in appearance and shape the pack is very building-like while retaining a high-end gift-package motif; the white and light-gray striped building’s front facing is adorned with a printed wreath surrounding the brand emblem figuratively “hung” near the top of the gable.
Below the wreath is the bold product name and below that is the tagline of “12 days of 50 mL gifts.” As a veteran packaging reporter and stylistic stickler, I appreciate that the bottle volume is stated as mL rather than ml.
The backside repeats the rackhouse motif along with a detailed listing of the samples inside, which include three Straight Bourbon Whiskeys and two each of Jim Beam Apple and Jim Beam Vanilla.
The package has a tamper-evident sticker that repeats the branded wreath element on the side that seals the hinged front and back sections together.
Next a look at the even more impressive inside.
___________________________________________________________________________________
WestPack 2020 February 11-13 presents the latest solutions in food and beverage packaging, automation, package design and more in an advanced manufacturing event that includes PLASTEC West and offers the Cannabis Packaging Summit, all held at the Anaheim Convention Center. Register to attend today! ___________________________________________________________________________________
In the name of full disclosure, you should know that this isn’t the first time the brand has done a gift pack like this.
“We launched this pack last year and brought it back this year,” Hanson says, pointing out that while the overall package structure remains the same, “we refreshed the creative slightly this year to align with our current Jim Beam global creative.”
A quick online search revealed last year’s pack; my take is that “slightly” is an understatement and that the brand really upped its game in 2019 via a dramatic exterior makeover moving from a dark to light color scheme both inside and out that better positions it as more upscale (you can follow this link to an unboxing video from a year ago).
The packaging design was handled by Proof, Beam Suntory’s internal creative agency, according to Hanson.
When opened, the giftpack book unfolds as a left-and-right spread display of 12 numbered printed barrels, all neatly stacked upright in two rows inside the rackhouse, six to a side. The interior is the same combination white/gray color as the exterior, and additionally is also printed with wooden beams; a branded wreath is “hung” from both gables.
Each printed barrel is a perforated compartment covered by a barrel-printed flap that opens up to reveal the 50mL plastic bottle of whiskey nestled inside. The back-of the barrel flap is printed with a recipe; for example, the barrel #2 flap (shown) shows how to make a Jim Beam Bourbon Sour. A nice detail is that there’s a small cutout for a finger hold to permit easy opening of the perforated compartment flap.
Hanson says the varieties remained the same this year as last.
How long did the packaging development take? “13 months is the average time to execute a package project,” responds Hanson. “These projects can take quite some time to finalize, and they require collaboration across multiple departments.”
The good news is that the brand has a 3.0 version scheduled for next holiday season.
Depending on state pricing, the suggested pricing is $17.99.
___________________________________________________________________________________
WestPack 2020 February 11-13 presents the latest solutions in food and beverage packaging, automation, package design and more in an advanced manufacturing event that includes PLASTEC West and offers the Cannabis Packaging Summit, all held at the Anaheim Convention Center. Register to attend today! ___________________________________________________________________________________
92 comments
Hi! I just wanted to ask if you ever have
any trouble with hackers? My last blog (wordpress)
was hacked and I ended up losing many months of hard work due to no backup.
Do you have any methods to prevent hackers? 0mniartist asmr
It is actually a great and useful piece of information. I’m happy that you shared this helpful
info with us. Please keep us up to date like this.
Thanks for sharing. asmr 0mniartist
Whats up this is kinda of off topic but I was wondering if blogs use
WYSIWYG editors or if you have to manually
code with HTML. I’m starting a blog soon but have no coding skills so I
wanted to get advice from someone with experience.
Any help would be enormously appreciated! asmr 0mniartist
I’m extremely impressed with your writing abilities
and also with the format for your blog. Is that this a paid subject
or did you customize it yourself? Either way stay up the nice quality writing,
it is rare to peer a great weblog like this one nowadays..
0mniartist asmr
Superb post but I was wondering if you could write a litte
more on this topic? I’d be very grateful
if you could elaborate a little bit more. Bless you!
asmr 0mniartist
This is a topic that’s close to my heart…
Many thanks! Where are your contact details though?
It’s amazing designed for me to have a website, which is
good in support of my experience. thanks admin
I really like your blog.. very nice colors & theme. Did you
make this website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to construct my own blog
and would like to know where u got this from. thanks a lot
Thank you a lot for sharing this with all folks you actually know what you’re talking about!
Bookmarked. Kindly also seek advice from my website =). We
will have a hyperlink alternate arrangement among us
Wonderful website you have here but I was curious if you knew of any discussion boards
that cover the same topics discussed here? I’d really like to be a
part of group where I can get comments from other knowledgeable
individuals that share the same interest. If you have any suggestions, please let
me know. Cheers!
Ridiculous quest there. What occurred after?
Thanks!
I know this if off topic but I’m looking
into starting my own blog and was curious what all is needed to get setup?
I’m assuming having a blog like yours would cost
a pretty penny? I’m not very internet smart so I’m not 100% sure.
Any tips or advice would be greatly appreciated.
Appreciate it
scoliosis
Your style is very unique compared to other folks I have read stuff
from. Thanks for posting when you have the opportunity, Guess I
will just book mark this site. scoliosis
scoliosis
great points altogether, you just won a brand new reader.
What may you suggest in regards to your post that you made some days
in the past? Any positive? scoliosis
free dating sites
I’m not certain the place you are getting your information, but good topic.
I needs to spend a while finding out much more or understanding more.
Thank you for great info I used to be searching for this
info for my mission. free dating sites https://785days.tumblr.com/
free dating sites
Good information. Lucky me I found your blog by
accident (stumbleupon). I have book-marked it for later!
dating sites
Thanks a bunch for sharing this with all folks you actually realize what you’re
talking about! Bookmarked. Please additionally discuss with my
web site =). We could have a link change arrangement among
us
These are genuinely wonderful ideas in concerning blogging.
You have touched some nice points here. Any way keep up wrinting.
This post presents clear idea for the new users
of blogging, that in fact how to do blogging.
Awesome post.
Attractive component to content. I just stumbled upon your web
site and in accession capital to assert that I acquire in fact enjoyed account your weblog
posts. Anyway I’ll be subscribing to your augment and even I
fulfillment you get admission to persistently
quickly.
Nice post. I learn something new and challenging on websites
I stumbleupon on a daily basis. It will always be interesting to read through content from other authors and use
a little something from other sites.
Hi i am kavin, its my first time to commenting anyplace, when i read this
article i thought i could also make comment due to this sensible post.
I am sure this paragraph has touched all the internet users, its
really really good post on building up new website.
I really love your website.. Great colors & theme. Did you create this amazing site yourself?
Please reply back as I’m looking to create my own blog and would
like to find out where you got this from or exactly what the theme is called.
Cheers!
I every time emailed this blog post page to all my friends, for the reason that if
like to read it next my links will too.
I need to to thank you for this very good read!! I certainly enjoyed every bit
of it. I have got you book marked to look at new stuff you post…
Good information. Lucky me I discovered your blog by chance (stumbleupon).
I’ve book-marked it for later!
Wow, marvelous blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your website is
magnificent, as well as the content!
I feel this is among the such a lot vital information for me.
And i am satisfied studying your article. However wanna remark on few common things,
The site taste is great, the articles is in point of fact nice :
D. Good process, cheers
Thanks designed for sharing such a nice thought, post is fastidious, thats why i have read it entirely
I really like what you guys tend to be up too.
This kind of clever work and reporting! Keep up the excellent works guys
I’ve added you guys to my own blogroll.
Yes! Finally something about a.
I am truly pleased to glance at this weblog posts which consists of lots of helpful information, thanks for providing such statistics.
magnificent submit, very informative. I’m wondering why the opposite experts of this sector don’t understand this.
You should proceed your writing. I’m confident, you’ve a great readers’ base already!
Why viewers still use to read news papers when in this technological globe all
is accessible on web?
I’m not that much of a online reader to be honest but your
sites really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road.
Cheers
Hi there! Someone in my Facebook group shared this website with us so I came to give it a look.
I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
Excellent blog and amazing design and style.
Everything is very open with a really clear description of
the challenges. It was definitely informative.
Your website is useful. Many thanks for sharing!
It’s actually very complex in this full of activity life to listen news
on Television, so I only use the web for that purpose, and take the latest news.
My brother recommended I might like this blog. He was entirely right.
This post actually made my day. You cann’t imagine simply how much time I
had spent for this information! Thanks!
I think everything said made a lot of sense. But, what about this?
what if you wrote a catchier post title? I mean, I don’t
wish to tell you how to run your website, however what if you added a title that makes people want more?
I mean Top10 packaging articles 2019 – Pavvy Designs is a little boring.
You could glance at Yahoo’s front page and watch how they create post titles to grab people to open the links.
You might try adding a video or a related pic
or two to grab readers interested about everything’ve written. Just my opinion, it would make your blog a little bit more interesting.
Wow! Finally I got a web site from where I know how to genuinely get
helpful information concerning my study and knowledge.
great issues altogether, you just won a new reader. What would
you suggest about your publish that you just made
a few days ago? Any positive?
hello there and thank you for your information – I’ve certainly picked up something new from right here.
I did however expertise a few technical issues using this site, as I experienced to reload
the web site lots of times previous to I could get it to
load correctly. I had been wondering if your web hosting is OK?
Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and could
damage your high-quality score if advertising and marketing with Adwords.
Anyway I’m adding this RSS to my e-mail and could look out for much more of your respective intriguing content.
Ensure that you update this again soon. quest bars http://j.mp/3C2tkMR quest bars
Greetings! I’ve been following your blog for a while now and finally got the bravery to go ahead and give you a shout out from Lubbock Tx!
Just wanted to say keep up the great work! cheap flights http://1704milesapart.tumblr.com/ cheap flights
hey there and thank you for your info – I have certainly picked up something new from right here.
I did however expertise several technical issues using this site, as I
experienced to reload the website lots of times previous to I could get it
to load properly. I had been wondering if your web host is OK?
Not that I am complaining, but slow loading
instances times will often affect your placement in google and can damage your
quality score if advertising and marketing with Adwords.
Well I am adding this RSS to my e-mail and could look
out for a lot more of your respective intriguing content.
Ensure that you update this again soon. asmr https://app.gumroad.com/asmr2021/p/best-asmr-online asmr
Thanks on your marvelous posting! I definitely enjoyed reading it,
you happen to be a great author. I will ensure that I bookmark your blog and definitely will come back very soon. I want to encourage you to continue your great writing, have a nice morning!
scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery
Thank you for the good writeup. It in fact was a
amusement account it. Look advanced to more added agreeable from you!
However, how can we communicate? ps4 https://bitly.com/3nkdKIi ps4
This is the right webpage for anyone who wishes to find out about this topic.
You understand so much its almost tough to argue with you (not that I really will
need to…HaHa). You certainly put a fresh spin on a topic that has been discussed for years.
Great stuff, just wonderful! quest bars https://www.iherb.com/search?kw=quest%20bars quest bars
This web site certainly has all of the info I wanted concerning this subject and
didn’t know who to ask. scoliosis surgery https://coub.com/stories/962966-scoliosis-surgery scoliosis surgery
https://limamenitnews.com/2020/01/10/iwo-lamtim-korban-penipuan-ngadu-ke-dpr-ini-bentuk-ketidakpercayaan-terhadap-penegak-hukum/
http://kunstamedersee.de/?attachment_id=7
I take pleasure in, result in I found just what I was looking for.
You’ve ended my 4 day long hunt! God Bless you
man. Have a nice day. Bye part time jobs hired in 30 minutes
https://parttimejobshiredin30minutes.wildapricot.org/
Thanks for finally writing about > blog_title < Liked it!|
Greetings! Very useful advice within this post! It is the little changes that produce the biggest changes.
Thanks for sharing!
Hi! I could have sworn I’ve visited this blog before but after looking at some of the articles I realized it’s new to me. Nonetheless, I’m certainly delighted I discovered it and I’ll be bookmarking it and checking back regularly!|
Hola! I’ve been reading your web site for a long time now and finally got the courage to go ahead and give you a shout out from Houston Texas! Just wanted to tell you keep up the great job!|
Hey very interesting blog!
Excellent, what a blog it is! This blog presents useful facts to us, keep it up.|
I am really delighted to glance at this website posts which consists of tons of valuable information, thanks for providing these information.|
I’m extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.|
This is my first time pay a visit at here and i am really pleassant to read all at single place.|
Howdy! I could have sworn I’ve been to your blog before but after looking at some of the articles I realized it’s new to me. Anyhow, I’m definitely delighted I stumbled upon it and I’ll be book-marking it and checking back regularly!|
I think the admin of this site is really working hard for his site, since
here every information is quality based information.
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Many thanks|
Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say excellent blog!|
I constantly spent my half an hour to read this web site’s articles or reviews daily along with a cup of coffee.|
Hello! I’ve been following your weblog for some time now and finally got the bravery to go ahead and give you a shout out from Porter Texas! Just wanted to mention keep up the great job!|
If you are going for most excellent contents like me, only go to see this web page everyday for the reason that it provides quality contents, thanks|
Oh my goodness! Awesome article dude! Thanks, However I am experiencing issues with your RSS. I don’t understand the reason why I am unable to subscribe to it. Is there anybody getting the same RSS issues? Anybody who knows the answer can you kindly respond? Thanks!!|
Hello all, here every one is sharing these kinds of knowledge, thus it’s pleasant to read this weblog, and I used to pay a visit this webpage every day.|
Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it develop over time.|
Asking questions are in fact pleasant thing if you are not understanding something entirely, except this article presents good understanding yet.|
Right now it seems like BlogEngine is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?|
Hi, I want to subscribe for this web site to take hottest updates, therefore where can i do it please help.|
I pay a visit everyday a few web sites and information sites to read articles, but this weblog presents feature based content.|
Good day! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Many thanks!|
Nice blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your theme. Thanks|
Wow, awesome blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, as well as the content!|
What’s up, yup this post is actually good and I have learned lot of things
from it on the topic of blogging. thanks.
Hello there I am so grateful I found your site, I really found you by error, while
I was researching on Bing for something else, Regardless I am here now
and would just like to say thanks for a tremendous post
and a all round entertaining blog (I also love the theme/design), I don’t have time to browse
it all at the moment but I have book-marked it and also added in your RSS feeds,
so when I have time I will be back to read a great deal more,
Please do keep up the great jo.
Hello there! I could have sworn I’ve been to this site before but
after checking through some of the post I realized it’s
new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back frequently!
Everything is very open with a precise description of the challenges.
It was truly informative. Your website is useful.
Thanks for sharing!
An outstanding share! I have just forwarded this onto a colleague who had been conducting a little homework
on this. And he in fact ordered me lunch simply because I discovered it for him…
lol. So let me reword this…. Thank YOU for the meal!!
But yeah, thanx for spending time to discuss this topic here on your site.
If you would like to increase your know-how simply keep visiting this site and be updated with the hottest information posted here.
Hello! This is my first visit to your blog! We are a group of volunteers and starting
a new initiative in a community in the same niche. Your blog provided us
beneficial information to work on. You have done a wonderful job!
Great article, totally what I wanted to find.
Nice blog here! Also your site loads up very fast!
What host are you using? Can I get your affiliate link to your host?
I wish my site loaded up as fast as yours lol
Hi colleagues, how is the whole thing, and what you wish for to
say on the topic of this article, in my view its truly awesome in favor of me.
That is a great tip especially to those new to the blogosphere.
Brief but very precise info… Thanks for sharing this one.
A must read post!
I’m not sure exactly why but this blog is loading incredibly slow for me.
Is anyone else having this issue or is it a problem on my end?
I’ll check back later and see if the problem
still exists.