We bet you’re curious to know what turn the logo industry will take next year! We’ve put together a short yet insightful overview of the most relevant logo design trends that are expected to reign supreme in 2020. An exciting trip to the future design is about to begin.
Out of an ordinary trend, simplification has developed into an established philosophy. It’s as clear as day that this artistic approach is here to stay. A clean composition renders the logo more versatile and practical. As a result, a minimalist design remains perfectly legible across all kinds of backgrounds, even the most challenging ones. Note how major brands are gravitating towards minimalism, stripping their designs of excessive words, lines, and colors. This is a sure sign that simplification is a logo design trend #1 – and by a big margin.
Fresh Take on Geometry
Chances are that you’re fed up with rigid geometric forms like squares and rectangles. Rejoice because the year 2020 is about to bring you some relief! Designers will be shifting focus from angular geometry to delicate circles, ovals, ellipses, and other similar forms. If you’re passionate about mosaics, you’re sure to like the experiments inspired by the low poly style.
With each coming year, it’s getting increasingly hard to create engaging text-based logos. Luckily, typography offers an enormous playground for experiments. While finding an unusual way of drawing the familiar letters and digits takes a great deal of imagination, the final result is totally worth it. Breath a new life into an old school font or invent your own typography solution from scratch. Either way, you’re guaranteed to have an exciting creative journey!
The unique thing about gradients is that they pair extremely well with almost any trend. Our prediction is that the power of gradients will soon start to fade away. However, in 2020, gradients will be shining as bright as ever. Prepare to see mesmerizing neon shades on minimalist designs.
If you’re skeptical about pieces with plenty of white space, you’re sure to like this next trend. According to experts, cluttered logos will be the signature feature of the 2020 design scene. The trick is that the abundance of elements conveys the feelings of security and reliability. This is especially true for geometry-based emblems. If you want to forge trust with your target audience, you know what to do!
The chaotic arrangement is yet another bold trend that is rebelling against conventional norms. If you want to showcase your company’s innovative personality, don’t be afraid to add a drop of chaos into your logo. Surprise your audience with unexpected graphic solutions! Avoid going too far, though, otherwise, you risk transforming your design into an unreadable mess.
One of the best ways to bring your customers’ attention to a specific part of your logo is to highlight it. In 2020, instead of saturated hues, try to use other techniques to distinguish the selected letter or graphic. For example, you can apply scaling, draw thicker lines, add shades, etc. Highlights look particularly good with text logos, rendering them more solid and visually stable.
Modern designers are putting a lot of effort into reinventing text logos. What do you think about letters consisting of geometric figures or their parts? This original technique has been gaining momentum for some time now. Get ready to see this trend refashion the logo design industry because it’s expected to go full scale in 2020. Our advice is to combine geometry-based letters with gradients and highlighting.
Although the global design community is taking a course towards simplification, detailed emblems are showing no signs of receding. However, the year 2020 will make its adjustments to this persistent trend as well. In the upcoming year, emblems are going to lose a part of their intricacy and sophistication to become more concise. This change aims to make emblems airier and, therefore, legible. If you’re looking for a way to show your brand’s appreciation for tradition, a neat emblem won’t let you down in that regard.
The last design technique on our list can be traced back to the lost fragments trend. When using text destruction, you’re intentionally leaving your logo unfinished. To achieve the desired visual effect, you can use fading lines, semi-visible shapes, etc. Text destruction is all about hints and guesses. When looking at an incomplete piece, the viewer can’t help recreating the missing parts in their minds. This genius method works like a magnet, spurring the imagination of your audience and making them memorize your logo. In 2020, playing games with the audience will become the next big thing!
That was our take on the biggest logo trends of the upcoming 12 months. The Logaster team is excited to see how the year 2020 will change the graphic design universe. Also, we hope our forecast will guide you in creating a heart-stopping logo for your brand!
About the author: this is the guest post by Dmitry Leiba, the content marketing manager at Logaster, online brand builder. He possesses hands-on experience in writing about technologies, marketing trends and branding strategies.
Title image by Leavingstone