Thinking of developing a mobile app? Done properly, app development requires a significant investment of time, money and resources. And therefore some careful consideration before you proceed. 

Writing a business plan for a mobile app business in advance of any development can really help to clarify your vision as well as identify the steps you need to take to maximise the return on your investment.

What to consider when writing a mobile app business plan

Mobile apps are continuing to grow in popularity year on year – in fact, mobile apps are projected to hit $188.9 billion in revenue by 2020 – up from just $88billion in 2016 (Statista).

It doesn’t seem entirely unreasonable to wonder what the future holds for mobile apps – and whether the market is already saturated.

And yet technology is constantly changing (think about the rise of voice-based apps such as Google Home, Amazon’s Alexa and Apple’s Siri for instance) along with consumer habits and expectations. 

So there is no doubt that the demand is still there for apps that can genuinely be shown to be more innovative and more engaging than their competitors.

Whatever your business, writing a business plan takes time. But it’s an iterative process can and one that can be hugely helpful in clarifying exactly what you want to achieve in the development of your own app.

So what are some of the key points you might want to consider when putting together a business plan for your mobile app?

Be clear about what kind of app do you want to develop

It is tempting to rush into the development of an app simply because other businesses similar to yours already have one.

But it’s worth giving some genuine thought to the ‘problem’ that you aim to solve with the creation of an app.

Businesses build apps for all sorts of reasons, such as branding, improving customer engagement, direct marketing etc. 

But as online publishing platform Medium says “Ultimately an effective mobile strategy involves more than just a mobile friendly website.”

Research your market

Once you have identified why the marketplace needs you to develop the app, it is vital to understand what your competitors are already doing – and how your app will improve on this.

When conducting market research, you should look at both primary and secondary data and consider key information such as include the size of your market as well as a thorough understanding of pricing. 

SWOT analysis can be useful for understanding your business’ Strengths, Weaknesses, Opportunities and Threats. 

LivePlan explains “Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.

“Opportunities and threats are external—things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Examples include competitors, prices of raw materials, and customer shopping trends.”

Building on this, there is also a value in conducting a PEST analysis to look at macro economic factors that may influence your business.  These are opportunities and threats due to Political, Economic, Social, and Technological forces. 

Pestle Analysis explains these four areas in more detail: 

  1. Political 

    Here government regulations and legal factors are assessed in terms of their ability to affect the business environment and trade markets. The main issues addressed in this section include political stability, tax guidelines, trade regulations, safety regulations, and employment laws.
  2. Economic 

    Through this factor, businesses examine the economic issues that are bound to have an impact on the company. This would include factors like inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country.
  3. Social 

    With the social factor, a business can analyze the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education. With these, a business can understand how consumer needs are shaped and what brings them to the market for a purchase.
  4. Technological 

    How technology can either positively or negatively impact the introduction of a product or service into a marketplace is assessed here. These factors include technological advancements, lifecycle of technologies, the role of the Internet, and the spending on technology research by the government.

What is your app’s unique selling point?

So what problem does your app actually solve? What makes it different from all the other apps out there? Any why will someone download your app rather than another, similar one?

Identifying your app’s unique selling point (USP) is a useful exercise in really understanding what you plan to do that’s different to everyone else. 

It can also help you develop an ‘elevator pitch’ – a 20 second, one or two line summary that comprehensively explains your product. And which could, as the phrase suggests, be articulated to a potential investor between the floors of a buildings – should you be lucky enough to find yourself in a lift with someone on the lookout for your product! 

Understand your budget and how your app will make money

No matter how good your mobile app business idea, good financial management will ultimately be key to its success.

How, for instance, are you going to make money from your app? You might decide on a freemium model, where basic features are free but full functionality is hidden behind a paywall. You might prefer in-app advertising. Or your app might be for solely for in-app purchases. 

It is reassuring to know that it is possible to develop a mobile app on a tiny budget – but that budget still needs careful management.

Alongside all the usual business plan financial headings, you should also consider costs that are specific to app development. 

These can include customer acquisition cost, which Appster elaborates as cost per app install or CPI, suggesting “If you want to go one level deeper and be more exact, find out the cost per activation, keeping in mind that there will be a percentage of users who might install the app, and then uninstall it without engaging with the app.”

How do you plan to market your app? 

Developing an app is one thing but getting it to arguably saturated marketplace, with good take up is quite another.  

You will therefore need to give some considerable thought to how you plan to market your app once it is built (and possibly even before you have launched it). 

And so taking the time to put together a marketing plan for your mobile app business can pay dividends after launch.

Looking for a hand with writing a business plan for your mobile app business?  

If you would like a steer developing a business plan for your mobile app business, then the team at would love to help.

We are a friendly bunch with expertise across all of the following areas: 

  • Digital strategy 
  • UX design 
  • App development
  • Web development 
  • Responsive web design
  • Content
  • Graphic design
  • Video animation 
  • Marketing support 

And we would love to help you with any aspect of your digital marketing strategy.

Whatever you are looking for, get in touch with to talk through the creative processes of any of our services and products.    


  1. Hello There. I found your blog using msn. This is an extremely well
    written article. I will make sure to bookmark it and return to
    read more of your useful info. Thanks for the post. I’ll definitely comeback.

    Feel free to surf to my web page: Keto Lean X; Jill,

  2. It’s in reality a nice and helpful piece of info.
    I’m glad that you simply shared this useful information with us.
    Please keep us up to date like this. Thank you for sharing.

  3. Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only
    about gossips and net and this is actually irritating.
    A good website with interesting content, this is what I need.
    Thanks for keeping this website, I will
    be visiting it. Do you do newsletters? Can not
    find it.

    Here is my web site – Keto LeanX Reviews

  4. My spouse and i ended up being very peaceful Emmanuel could finish
    off his basic research using the precious recommendations he received from your own web pages.
    It is now and again perplexing to simply happen to be giving
    for free thoughts which often many others might have been trying to
    sell. Therefore we take into account we have the blog owner to give thanks to for that.
    Most of the explanations you’ve made, the straightforward website
    menu, the relationships you will make it easier to foster – it’s got
    many spectacular, and it’s really helping our son in addition to the family feel that the subject matter
    is fun, and that is wonderfully serious. Thank you for the whole thing!

    my homepage … Fast Dash Keto Ingredients (Indira)

  5. You could certainly see your skills within the work you write.
    The arena hopes for more passionate writers like you who aren’t afraid
    to mention how they believe. All the time follow
    your heart.

    My homepage :: Mirta

  6. I think this is among the most important info for me. And i am glad reading your article.
    But wanna remark on some general things, The website style is great, the articles is really great :
    D. Good job, cheers

    My webpage … Virectin

  7. Hello there, You have done an incredible job.
    I will certainly digg it and personally suggest
    to my friends. I am confident they’ll be benefited from this website.

    my web blog … Reva

  8. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am concerned about switching to another platform.
    I have heard fantastic things about Is there a way I can import
    all my wordpress content into it? Any kind of help would be greatly appreciated!

    My web page – D-Fine8 Reviews

  9. I need to to thank you for this wonderful read!!

    I definitely enjoyed every bit of it. I’ve got you saved as a favorite to look at new things you post…

  10. What’s Happening i’m new to this, I stumbled upon this I have discovered It positively useful and it has aided me out loads.
    I am hoping to contribute & aid other users like its aided me.
    Great job.

    Here is my web-site WifiLift Reviews

  11. Good – I should definitely pronounce, impressed with your website.

    I had no trouble navigating through all tabs and related info ended up being truly easy to do to
    access. I recently found what I hoped for before you know it in the least.
    Reasonably unusual. Is likely to appreciate it
    for those who add forums or anything, web site theme .
    a tones way for your customer to communicate. Nice

    My website Ardent Male Enhancement Reviews

  12. Thank you so much for giving everyone remarkably terrific chance to read
    articles and blog posts from this web site. It is often so amazing
    and as well , full of a good time for me personally
    and my office friends to search the blog at least thrice in 7 days to read through the fresh secrets you will have.
    And definitely, I am always contented with the powerful tactics you give.
    Some two areas in this article are ultimately the best we have
    all ever had.

    Visit my site – IQ SuperCharged Supplement

  13. Hello there, just became aware of your blog through Google, and found that it’s truly
    informative. I am going to watch out for brussels. I will be grateful if you
    continue this in future. Numerous people will be
    benefited from your writing. Cheers!

    Feel free to surf to my web site … Damian

  14. I just now wanted to thank you once again for
    this amazing web page you have created here. It truly is full of ideas for
    those who are really interested in this particular subject, particularly this very post.
    You really are all so sweet along with thoughtful of others in addition to
    the fact that reading your website posts is an excellent delight to me.
    And what a generous gift! Ben and I will certainly have fun making
    use of your recommendations in what we have to do next week.
    Our collection of ideas is a kilometer long and tips might
    be put to great use.

    Also visit my web blog: Glacier Air Conditioner (

  15. It’s appropriate time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I wish to suggest you
    some interesting things or tips. Maybe you could write next articles referring to this article.
    I want to read even more things about it!

    Here is my blog post; Amellia Cream Reviews (Hugo)

  16. Very nice post. I just stumbled upon your blog and wished to say that
    I have really loved surfing around your weblog posts.
    After all I will be subscribing in your feed and I am hoping you write once more soon!

    My website; Testo Bull

  17. To increase your bankroll in slot-machine gambling, one of the best ways to do it is to play bonus game slot machines. Although some slot machines give out bonus upon winning, not all of them do. There are also casinos that do not offer winnings with in-game bonuses. In this case, it will be wise for slot players to find these casinos by themselves or through online resources. There are some people who have taken it upon themselves to study all the different types of machines in the casino or online casinos; through this they will know when they should lay down their cash and when they can simply take their chances.

  18. Howdy very nice website!! Man .. Beautiful ..
    Amazing .. I will bookmark your website and take
    the feeds additionally?I am happy to seek out a lot of useful info here in the publish, we want develop
    extra strategies on this regard, thank you for sharing.

    my webpage :: Bio Wellness CBD

  19. Unquestionably believe that that you stated. Your favorite justification appeared to be
    on the internet the easiest factor to remember of. I say to you, I definitely get irked even as people think about concerns
    that they plainly do not recognise about. You
    controlled to hit the nail upon the top and defined out the whole thing with no need side-effects ,
    other people can take a signal. Will likely
    be back to get more. Thanks!

    Also visit my web site; IQ SuperCharger Supplement

  20. Please let me know if you’re looking for a article author for your blog.
    You have some really good posts and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for
    a link back to mine. Please blast me an e-mail if interested.

  21. Just desire to say your article is as astonishing. The clarity on your put up is just excellent and
    that i could suppose you are an expert on this subject.
    Well together with your permission let me to
    clutch your feed to keep up to date with impending post.
    Thank you a million and please carry on the rewarding work.

  22. Hi! This is my first comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading your
    blog posts. Can you suggest any other blogs/websites/forums that deal with the same topics?

    Thank you!

  23. Hmm it looks like your blog ate my first comment (it was super long)
    so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog writer but I’m still new to the whole thing.
    Do you have any helpful hints for beginner blog writers?
    I’d definitely appreciate it.

  24. Becoming humorous can deliver a great deal of interest to you as well as a positive impression from the chicks. This would force your opponent to fold much more frequently and wait for his big hand.

  25. Someone necessarily help to make critically articles I might
    state. That is the first time I frequented your web
    page and so far? I amazed with the analysis
    you made to create this actual post incredible.
    Fantastic process!

  26. I think other web-site proprietors should take this web site as an model, very clean and great
    user genial style and design, as well as the content.

    You’re an expert in this topic!

    my web site –

  27. Hi there! This post couldn’t be written any better!
    Going through this post reminds me of my previous roommate!
    He continually kept preaching about this. I’ll forward this post to him.
    Fairly certain he’ll have a very good read.
    Many thanks for sharing!

  28. There are a variety of casino games on the internet, and a lot of them have “no deposit” bonus game slot machines. The good thing about these no deposit game slot machines is that if you get tired of playing, you can just walk out and leave without having to worry about losing any money! This is a very attractive offer from casinos to players, and since they do not require a deposit they encourage people to play their slots more often, which in turn will increase the amount of money that players win on their machines.

  29. There is no question that individuals can allow gambling take control of them top them down a horrible street. This would force your opponent to fold more frequently and wait around for his big hand.

  30. If you enjoy playing online casino games, perhaps you would enjoy playing in a game slot machine, it is quite exciting especially when you win. This gives you the thrill and excitement that many casino goers crave for when they play in the casinos. You do not have to travel to Las Vegas or Atlantic City to enjoy slot gaming fun. It can be enjoyed just as much wherever you happen to live.

  31. Many individuals have been enjoying the fun and entertainment received from playing game slots. Even though casino goers have gained most of their pleasure and attention from playing slot machines, there are also many people who have been enjoying the benefits offered by online casinos. While both types of gambling can give you enjoyment and excitement, there are some advantages provided by online casinos that make them popular than other types of gambling. One of the main reasons why online casinos are popular is that there are a wide variety of games offered which allows gamblers to find a game that suits their preferences. Some of the most common types of gambling activities included in online casinos include:

  32. If you’re a casino go-er and you’ve never played a game of slot, then you probably have no idea what you’re missing. Playing slot machines for money is a great way to win some money, relax, have fun and make memories at the same time. People play slot games in casinos all over the world and there are billions of people that play slot machines at casinos all day, everyday. You probably know other people who have become addicted to playing slots, especially if you live in a major city like Las Vegas or Atlantic City. The amount of money that people can make playing slot machines at casinos is truly amazing. You can find out more information about slot machines by visiting our website.

  33. Sign-up now and you can start playing immediately. It’s all about creating the best first impact you can possibly make to attract the women, so go all out. Most people have one or two buddies who are unreliable.

  34. In order to play winning poker one should start with a chunk of cash. Not all locations are going to provide assistance for poker information mining. The divinity is supposed to love Iblis or his proxy much more than he enjoys himself.

  35. In the event that you appreciate playing online casino games, possibly you would enjoy playing in a casino game slot unit, it’s very fascinating specially whenever you win. Thus giving you the thrill and pleasure that lots of casino goers crave for once they play in the casinos. You do not need to happen to be Las Vegas or Atlantic Town to enjoy slot gaming fun. It may be enjoyed equally as much wherever you occur to live.

  36. My coder is trying to persuade me to move to .net from
    PHP. I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and
    am anxious about switching to another platform. I have heard fantastic things about

    Is there a way I can import all my wordpress posts into it?

    Any kind of help would be greatly appreciated!

    Also visit my page; Alpha Edge Male Enhancement Reviews

  37. Hello, i think that i saw you visited my weblog thus i came to “return the favor”.I am attempting to
    find things to improve my website!I suppose its ok to
    use some of your ideas!!

  38. What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely useful and it
    has aided me out loads. I am hoping to give a contribution &
    assist other customers like its aided me. Good job.

  39. Nice post. I used to be checking continuously this weblog
    and I am impressed! Extremely helpful info specifically the ultimate section 🙂 I handle such information a lot.

    I was looking for this certain information for a very lengthy time.
    Thanks and best of luck.

    Check out my web blog Cogni 360

  40. Howdy! Someone in my Myspace group shared this site with
    us so I came to give it a look. I’m definitely loving the information.
    I’m book-marking and will be tweeting this to my followers!

    Exceptional blog and terrific style and design.

    Also visit my blog Vigalix

  41. Nice post. I was checking constantly this blog and I am impressed!
    Extremely helpful info specially the last part
    🙂 I care for such info a lot. I was looking for this certain information for a very long
    time. Thank you and best of luck.

  42. Unquestionably imagine that that you said. Your favorite reason seemed to be at the net the
    simplest factor to take into account of. I say to you,
    I definitely get irked even as other people consider issues that they plainly do not recognize
    about. You managed to hit the nail upon the highest and defined out the whole thing without having
    side effect , folks could take a signal. Will probably be back to get
    more. Thank you

  43. What i do not understood is actually how you are not really much
    more smartly-appreciated than you might be now. You are so
    intelligent. You already know thus considerably with regards to this topic,
    produced me for my part consider it from numerous varied angles.
    Its like men and women aren’t interested unless it is one thing
    to accomplish with Girl gaga! Your personal stuffs great.
    Always care for it up!

  44. Hmm it seems like your website ate my first
    comment (it was extremely long) so I guess I’ll just sum it up what I
    submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any tips and hints for first-time blog writers?
    I’d certainly appreciate it.

  45. My spouse and I stumbled over here from a different web page
    and thought I may as well check things out.
    I like what I see so i am just following you. Look forward to finding out about your web page

  46. You really make it seem really easy together with your presentation but I find this matter to be really something which I think I might by no means understand.
    It kind of feels too complicated and very wide for me.
    I am looking ahead for your next put up, I’ll attempt to get the dangle of

    My website …

  47. I think this is one of the most important information for me.
    And i’m glad reading your article. But want to remark on few general things,
    The web site style is ideal, the articles is really nice : D.
    Good job, cheers

  48. I have been browsing online more than 3 hours these days, but I by no means discovered any interesting
    article like yours. It’s beautiful worth sufficient for me.
    In my view, if all webmasters and bloggers made good content
    as you probably did, the web will be a lot more helpful than ever before.

    Feel free to surf to my web-site Far East XL Male Enhancement

  49. I think this is one of the most vital information for
    me. And i’m glad reading your article. But want to remark on few general things, The
    website style is perfect, the articles is really nice : D.
    Good job, cheers

    Here is my blog post … Neo Bio Keto

  50. This is the perfect blog for everyone who really
    wants to understand this topic. You understand a whole lot its almost hard to argue with you (not that I personally would want to…HaHa).
    You definitely put a new spin on a subject which has
    been discussed for many years. Excellent stuff, just wonderful!
    ps4 games ps4

  51. The avid gamers are also working problematic off the field. They are making sure that they are doing their part to promote the team in every way possible. For example, after every game the players give their high school team a shuttle to the native national park. They enjoy this commute so much that they organize several more in the coming year.

  52. The Eagles have enjoyed a rich historical past of triumphing a number of national championships. They have finished in first place in the recent Six nations tournament held in England. They were also the runners up all through the 2021 World Cup. In addition to this they have won the last four Olympic golds. Their run to the gold medal was made possible by a large quantity of financial fortify from Enthusiasts sponsors, and the government of the USA.

  53. Purchasers love income and the excitement they bring. Retailers understood this and made a decision to create special days to encourage more people to shop. The timing and the day of the week that you shop is very important. All through the week of thanksgiving day, consumers were able to get a breather from the usual stressed agenda of office work and school. They could Chill out take a break and buy things they want for black Friday.

  54. I truly love your website.. Great colors & theme.
    Did you build this site yourself? Please reply back as
    I’m trying to create my very own site and would love to find out where you got this from or just
    what the theme is named. Appreciate it!

    My website – Reneaux Face Serum

  55. It?s hard to find knowledgeable people in this particular topic,
    however, you sound like you know what you?re talking about!

    Here is my webpage … Nikole

  56. I do not know if it’s just me or if perhaps everybody else experiencing issues with your blog.
    It appears as though some of the text in your content are running off the screen. Can somebody else please provide
    feedback and let me know if this is happening to
    them as well? This might be a issue with my browser because I’ve had
    this happen before. Cheers

    Feel free to surf to my blog post …

  57. I am also writing to let you understand what
    a brilliant encounter my cousin’s daughter went through going through your web site.
    She learned such a lot of issues, most notably what
    it is like to have a marvelous helping heart to make certain people without
    difficulty understand selected problematic issues.
    You really surpassed our own desires. Thanks for displaying those
    invaluable, healthy, educational not to mention cool thoughts on your topic to Gloria.

    my web page weight-loss pill

  58. I’m very happy to find this web site. I want to to thank you for your time due to this
    wonderful read!! I definitely appreciated
    every part of it and I have you saved as a favorite to check out new things in your site.

    my homepage; term treatment

  59. Attractive section of content. I just stumbled
    upon your blog and in accession capital to assert that I acquire actually enjoyed account
    your blog posts. Any way I will be subscribing to your augment
    and even I achievement you access consistently fast.

    my web site – cunnilingus tips

  60. I cling on to listening to the rumor talk about getting free online grant applications so I have been looking
    around for the finest site to get one. Could you advise me please, where could i acquire some?

    Feel free to visit my website hemp seed sprouts

Leave a Reply

Your email address will not be published.