Are you building a new website but don’t know
where to start? There are over 1.5 billion live websites online and the number
grows by the second. Standing out from your competitors can be challenging, but
with well-thought-out web design and some SEO, it’s a no-brainer.
Here are 6 website design factors you should
follow to create a stunning business website your customers will love.
1. Simple, Functional Design
Internet users have short attention spans and
will immediately leave a website with flashing images, walls of text, and too
many graphics. A successful website design should be simple, functional, clean,
and user-friendly. You can use free or paid website themes and templates or
hire a web designer to create a custom website for your business and customers.
2. Easy Navigation and User Experience
While developing a website, your first
priority should be user experience. This includes fast loading, easy
navigation, no error pages, and accessible information.
For example, if you’re a lawyer and need
a law firm website design, keep the content simple and clean. Add calls
to action and a contact page so people can call or email you.
3. Clear Calls to Action
When visitors land on your website, they want
to know what action to take after they’re done browsing. Invite them to leave
their email address, fill out a form, click a button, buy a product, or share
your content on social media. Make sure there are buttons for each CTA and add
them to every page of your website.
4. Mobile Responsiveness
Mobile responsiveness is a search optimization
ranking factor, with over
50% of all website traffic coming
from mobile devices. If your website is hard to access or navigate on mobile
devices and tablets, your traffic will plummet and your bounce rate will soar.
For search engines, this means users aren’t
happy with their experience and aren’t finding what they were looking for.
As a result, your website will rank lower on search result pages.
5. SEO Optimization
Designing a good website goes hand in hand with
search engine optimization. Everything from the ease of navigation to content
and images should follow the latest rules of the search engines.
The time users spend on your website, how
quickly they leave, which links they click, and how quickly the website loads
are all important SEO factors.
6. Quality Content
A business blog is an entirely different
section of the website, but equally important nevertheless. This is where you
publish articles, blog posts, news, videos, and other content that you can share
on social media.
Before you create a blog, consider your buyer
personas and their demographics. What is the purpose of visiting your
website? Then you can tweak and adjust the content to meet their needs.
Follow These Design Factors to Create a Successful
Having a successful website that attracts
customers is hard work, but well worth your time and money. From mobile
responsiveness to simple, clean layout, following these design factors will
help you stand out from the crowd.
Need more web design tips? Check out some of
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