Salesforce has updated its commerce APIs and added a Mulesoft Accelerator to its Commerce Cloud for faster integrations. It also announced a new dashboard to track performance for its Einstein AI-powered recommendation system and released a Salesforce Order Management solution for e-commerce teams on Monday.

The announcements came during the kick-off for NRF 2020, the National Retail Foundation’s annual conference.

New Einstein AI dashboard. The new dashboard within Cloud Commerce reporting shows how Einstein AI-powered product recommendations are performing within a company’s storefront platform.

“Einstein AI dashboard provides near real-time metrics so merchandisers have actionable information the need across sites, storefront pages and custom date-ranges,” Salesforce said.

Improvements to commerce APIs and Commerce Cloud. Salesforce’s updates to its commerce APIs and Commerce Cloud solution are designed to help shorten the production process for custom commerce apps built on Salesforce’s platform and aim to help marketers and e-commerce teams, “Reach shoppers at any touch point.”

Salesforce added the Mulesoft Accelerator to Commerce Cloud to “jump-start” commerce solution integrations. The Mulesoft Accelerator comes with pre-built templates for enterprise resource planning (ERP) and product information management (PIM).

A Salesforce Order Management platform. Salesforce said the new solution “bridges the gap” between physical and digital channels, connecting and automating fulfillment and customer service processes.

The platform works with Salesforce’s mobile POS partners Mad Mobile, NewStore and PredictSpring.

A community-driven initiative for developers. Salesforce has also launched a Commerce Cloud Developer Center to create a “community” for those building e-commerce APIs. The center will provide resources, best practices and a way for API developers to engage with others in the field. It will also include developer toolkits and sample apps.

Why we care. Salesforce’s latest updates are aimed at providing more holistic commerce martech solutions, from the Order Management platform that offers a unified view of the commerce experience to enhanced commerce APIs to faster app development and easier integrations with Commerce Cloud and finally to the additional layer of e-commerce analytics with the Einstein AI dashboard.

About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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