LinkedIn introduced three new features for Page admins on Tuesday, including an “Employee Notifications” tool that lets admins alert employees when new updates are posted on the company Page and a “Kudos and Team Moments” feature to highlight new team members, work achievements and more.
There is also a new “Completion Meter” that identifies missing fields on a LinkedIn Page so that Page Admins can make sure their company’s page is complete.
Employee Notifications for LinkedIn Pages. The new Employee Notifications feature will allow Page Admins to let employees on the platform know when an update has been posted on the company’s Page so that they can share it with their LinkedIn connections. (When posting an update, Page Admins will have the option to “Notify employees of post” which is listed under the three dots in the top right-hand corner of the post composer.)
The tool includes safeguards that limit notifications to once every seven days — making sure employees do not spam their feed by sharing multiple company updates in a short amount of time.
Recognizing new employees and major achievements. The Kudos and Team Moments feature provides custom content formats for posting new hire announcements, spotlighting work achievements and highlighting employees on LinkedIn Pages.
“By highlighting the people behind your brand, you reveal the human side of your organization to prospective customers and employees,” writes LinkedIn’s Senior Director of Product Management Rishi Jobanputra.
Company Page Completion Meter. The newly introduced completion meter lets Page Admins know what information is missing on a company Page. According to LinkedIn, completed Pages earn 30% more page views per week compared to Pages with incomplete information. LinkedIn said that less than 5% of Page Admins with an incomplete Page update the company Page becuse they don’t know what details are missing.
Also, only completed Pages have access to additional LinkedIn features, such as the Content Suggestions tool which helps identify trending content topics within a company’s target audience.
Why we should care. These new features are designed to help brands expand their organic reach on the site — it also gives them an opportunity to amplify their content through employee brand advocacy initiatives. The updates are part of LinkedIn’s larger efforts to drive more niche conversations and deliver more engagement for businesses on the platform outside of their ad campaigns.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.