adobe-moves-its-experience-manager-service-to-the-cloud

Managing a huge volume of content across enterprise teams is a heavy burden that poses a significant challenge for today’s marketing teams. In an effort to increase efficiencies for these marketers, Adobe has announced that Adobe Experience Manager (AEM) will be available as a cloud-native SaaS application.

AEM services were previously only available as part of an on-premise setup or as a managed service. Now that it is part of Adobe Experience Cloud, AEM users should quickly be able to onboard the app and use it to produce dynamic and personalized content.

Why we care

Early results from mid-market to large enterprise companies using the application indicated processing speeds increased by about 50%, and administrative efficiencies increased by 40%. Companies also saw less scheduled downtime as planned updates should no longer take AEM offline. The decreased downtime increased user productivity by 40% according to Adobe.

“Adobe Experience Manager as a Cloud Service supercharges organizations’ abilities to create, manage and deliver more campaigns, digital assets and experiences faster than ever before,” said Loni Stark, senior director of strategy and product marketing at Adobe. “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models.”

More on the news

  • Adobe Experience Manager as a Cloud provides content management (CMS), digital asset management (DAM), digital signage management and customer communication platforms.
  • “Instead of dealing with large-scale deployments of software updates to our site, Adobe Experience Manager as a Cloud Service is constantly updating,” said Steve Schultz, head of marketing technology at Esri. “We think this process of continuous integration offers huge benefits as the risk of errors occurring during deployments is far reduced.”


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



adobe-cto-says-ai-will-?democratize?-creative-tools

Adobe CTO Abhay Parasnis sees a shift happening.

A shift in how people share content and who wants to use creative tools. A shift in how users expect these tools to work — especially how much time they take to learn and how quickly they get things done.

I spoke with Parasnis in December to learn more about where Adobe’s products are going and how they’ll get there — even if it means rethinking how it all works today.

“What could we build that makes today’s Photoshop, or today’s Premiere, or today’s Illustrator look irrelevant five years from now?” he asked.

In many cases, that means a lot more artificial intelligence; AI to flatten the learning curve, allowing the user to command apps like Photoshop not only by digging through menus, but by literally telling Photoshop what they want done (as in, with their voice). AI to better understand what the user is doing, helping to eliminate mundane or repetitive tasks. AI to, as Parasnis puts it, “democratize” Adobe’s products.

We’ve seen some hints of this already. Back in November, Adobe announced Photoshop Camera, a free iOS/Android app that repurposes the Photoshop engine into a lightweight but AI-heavy interface that allows for fancy filters and complex effects with minimal effort or learning required of the user. I see it as Adobe’s way of acknowledging (flexing on?) the Snapchats and Instas of the world, saying “oh, don’t worry, we can do that too.”

But the efforts to let AI do more and more of the heavy lifting won’t stop with free apps.

“We think AI has the potential to dramatically reduce the learning curve and make people productive — not at the edges, but 10x, 100x improvement in productivity,” said Parasnis.

“The last decade or two decades of creativity were limited to professionals, people who really were high-end animators, high-end designers… why isn’t it for every student or every consumer that has a story to tell? They shouldn’t be locked out of these powerful tools only because they’re either costly, or they are more complex to learn. We can democratize that by simplifying the workflow.”

adobe-photoshop-version-history-(1987-2019)

#Photoshop is arguably the most widely used, most popular and most powerful photo-editing software in the world. But can you imagine how did it look 30 years ago? Below, we’ll be exploring how Photoshop came to be what it is today.

PhotoShop Version History

In 1987, Thomas began writing a program to display grayscale images on a monochrome display. Display, as it was originally called, caught the attention of his brother John, who recommended turning it into a full-fledged image editing program. Together they developed ImagePro, which was bought by Adobe to create what we now know as Photoshop.

Adobe Photoshop Version 0.63*Fact 1: Photoshop 0.63 was officially created on 2nd October 1988.

*Fact 2: Photoshop’s naming was initially based on version numbers, from version 0.07 (codename “Bond”)

The first version of Photoshop was commercially distributed after Thomas Knoll formed a partnership with the scanner company, Barneyscan. Barneyscan purchased 200 copies of Photoshop to ship along with their scanners. It might seem like a rather insubstantial event, but this was the first time image editing software was made available to the public.

Adobe Photoshop Version 0.87*Fact 1: Photoshop 0.87 only ran on a Macintosh. It wasn’t available for Windows until late-1992.

*Fact 2: Codename “Seurat” was the first commercial version, sold as “Barneyscan XP”

Photoshop 1.0 was officially released in February 1990 and was the first time the software was as a standalone product (rather than bundled with a Barneyscan scanner). It was also the first time the software was released commercially with the brand name Adobe Photoshop.

Adobe Photoshop Version 1.0*Fact 1: Notable milestone features would be: Filters, Colour Separation, Virtual Memory (PhotoShop 1.0)

*Fact 2: The original source code for Adobe Photoshop 1.0 was donated to the Computer History Museum

*Fact 3: The list price of Photoshop 1.0 for Macintosh in 1990 was $895.

One of the most notable new features in Adobe Photoshop 2.0 was the Paths feature. This allowed users of the application to trim around an object and then save that ‘path’ for use in the future. It was added by the newly appointed engineer, Mark Hamburg.

Adobe Photoshop Version 2.0*Fact 1: ‘Fast Eddy’ was the developers codename for Adobe Photoshop 2.0.

*Fact 2: Adobe Photoshop 2.0 was still released exclusively as a Mac application.

*Fact 3: Photoshop 2.5 was one of the first application that was released for both Mac and Windows.

Adobe Photoshop 3.0 was released in September 1994 and November 1994 for Mac and Windows respectively. It was version 3.0 that brought one of the most important Photoshop features ever to the software: Layers.

Adobe Photoshop Version 3.0*Fact 1: Adobe Photoshop 3.0 was the first release in compact disc/floppy format.

*Fact 2: Layers is a historic feature and they are still used in today’s version of Photoshop.

Adobe Photoshop 4.0 was released in November 1996 and brought two notable features; Actions and Adjustment Layers. Both of these features are still present in modern Photoshop and remain some of the most widely used additions ever.

Adobe Photoshop Version 4.0*Fact 1: Adobe Photoshop 4.0 was the last version to support Radius and SuperMac NuBus hardware acceleration.

Adobe Photoshop 5.0 was released in May 1998 for Mac and Windows simultaneously. It came with a number of new features including Editable Type, Multiple Undo and Color Management, another notable and extremely useful feature.

Adobe Photoshop Version 5.0*Fact 1: Adobe Photoshop 5.0 introduced Editable type to f previous type was rasterized as soon as it was added.

*Fact 2: Photoshop 5.5 featured the Extract filter, which allows to remove an image from background.

Photoshop 6.0 was a notable release that included a number of new features including Vector Shapes and the “Liquify” filter. Vector Shapes gave users the ability to simply draw vector shapes and create them into bitmap images. It was a feature that was applauded by Photoshop users.

Adobe Photoshop Version 6.0*Fact 1: Photoshop 6.0 come with an updated UI and gain applauses among designer users.

*Fact 2: ‘Venus in Furs’ was the developers codename for Adobe Photoshop 6.0.

As years comes, Adobe Photoshop was getting complicated due to the addition of new features. To overcome this problem, Adobe released Adobe Photoshop Elements in 2001. Adobe Photoshop Elements was an entirely new piece of software that incorporated many of the fundamental Photoshop features. The application featured a completely redesigned UI that was designed with Simplicity in mind.

Adobe Photoshop Version Elements*Fact 1: Adobe Photoshop Elements was sold at roughly a sixth of the cost of

the full-featured Adobe Photoshop software.

Version 7.0 introduced a number of useful features including the Healing Brush. It also introduced an upgrade to text which made all text fully vector. This allowed designers to resize their text with ease without losing any of the quality.

Adobe Photoshop Version 7.0*Fact 1: A patch (version 7.0.1) was released in August 2002 which added optional Camera RAW compatibility.

The first Photoshop CS was commercially released in October 2003 as the eighth major version of Photoshop. Photoshop CS increased user control with a reworked file browser augmenting search versatility, sorting and sharing capabilities and the Histogram Palette which monitors changes in the image as they are made to the document.

Adobe Photoshop Version CS*Fact 1: Match Color was also introduced in Adobe Photoshop CS, which reads color data

to achieve a uniform expression throughout a series of pictures.

Photoshop CS2, released in May 2005, expanded on its predecessor with a new set of tools and features. It included an upgraded Spot Healing Brush, which is mainly used for handling common photographic problems such as blemishes, red-eye, noise, blurring and lens distortion.

Adobe Photoshop Version CS2*Fact 1: Photoshop CS2 introduced Smart Objects, which allows users to scale and transform

images and vector illustrations without losing image quality.

With the release of Photoshop CS3 in 2007, speed was the major change. CS3 optimized changes with the tools. It made the navigation and usage of Photoshop faster and easier. Adobe Camera Raw and the Quick Selection Tool were also introduced.

Adobe Photoshop Version CS3*Fact 1: Adobe Photoshop CS3 launched much faster than CS2.

*Fact 2: ImageReady was also completely removed from this version of Photoshop.

In 2008, Adobe Photoshop CS4 features smoother panning and zooming, allowing faster image editing at a high magnification. The interface is more simplified with its tab-based interface making it cleaner to work with.

Adobe Photoshop Version CS4*Fact 1: Photoshop CS4 features a new 3D engine allowing the conversion of gradient maps to 3D objects.

*Fact 2: Improved Adobe Photoshop Lightroom workflow.

Photoshop CS5 was launched on April 12, 2010. In a video posted on its official Facebook page, the development team revealed the new technologies under development, including three-dimensional brushes and warping tools.

Adobe Photoshop Version CS5*Fact 1: Adobe Photoshop CS5.1 was released and offered subscription model pricing for the first time.

Adobe Photoshop CS6, released in May 2012, added new creative design tools and provided a redesigned interface with a focus on enhanced performance. New features have been added to the Content-Aware tool such as the Content-Aware Patch and Content-Aware Move.

Adobe Photoshop Version CS6*Fact 1: With version 13.1.3, Adobe Photoshop dropped support for Windows XP.

Adobe Photoshop CC (14.0) was launched on June 18, 2013. As the next major version after CS6, it is only available in a Creative Cloud subscription. Major features in this version include Smart Sharpen, Intelligent Upsampling, and Camera Shake Reduction for reducing blur caused by camera shake.

Adobe Photoshop Version CC*Fact 1: Adobe Photoshop CC was released almost 25 years after the creation of Photoshop 0.63.

Adobe Photoshop CC 2014 (15.0) was released on June 18, 2014. CC 2014 features improvements to content-aware tools, two new blur tools and a new focus mask feature that enables the user to select parts of an image based on whether they are in focus or not.

Adobe Photoshop Version CC 2014*Fact 1: Other minor improvements have been made, including speed increases for certain tasks.

Adobe Photoshop CC 2015 was released on June 15, 2015. Adobe added various creative features including Adobe Stock, which is a library of custom stock images. It also includes and have the ability to have more than one layer style.

Adobe Photoshop Version CC 2015*Fact 1: The updated UI as of 2015 delivers a cleaner and more consistent look throughout Photoshop.

Photoshop CC 2017 was released on November 2, 2016. It introduced a new template selector when creating new documents, the ability to search for tools, panels and help articles for Photoshop, support for SVG OpenType fonts and other small improvements.

Adobe Photoshop Version CC 2017*Fact 1: In December 2016, a minor update was released to include support for the MacBook Pro Touch Bar.

Photoshop CC 2018 was released on October 18, 2017. It featured an overhaul to the brush organization system, allowing for more properties (such as color and opacity) to be saved per-brush and for brushes to be categorized in folders and sub-folders. It also added brush stroke smoothing.

Adobe Photoshop Version CC 2018*Fact 1: Over 1000 brushes created by Kyle T. Webster.

Photoshop CC 2019 was released on October 15, 2018. Beginning with Photoshop CC 2019 (version 20.0), the 32-bit version of Windows is no longer supported. This version Introduced a new tool called Frame Tool to create placeholder frames for images.

Adobe Photoshop Version CC 2019*Fact 1: Added multiple undo mode, auto-commitment, prevent accidental panel moves with lock work-space.

Photoshop 2020 was released on November 4, 2019. Version 21 has new and enhanced features like the Content Aware Fill Workspace to enable a person to choose pixels to use in ones’s fills using a new workspace, rotate, scale and mirror one’s source pixels.

Adobe Photoshop Version CC 2020*Fact 1: Photoshop 2020 was the first version where the iPad version was released.

adobe-campaigns-adds-amp-for-email-support

Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. Now available to Adobe Campaign customers, email senders can include dynamic AMP components in their emails.

Why we should care

Adding AMP for Email features directly to Adobe Campaign will help Adobe users create dynamic content for their emails natively without going through a third-party provider. AMP for Email allows customers to interact with email content directly within the email itself, and any recorded interactions are synced directly with Adobe Campaign to produce insights.

“If email content is static, it can become out-of-date almost as soon as it’s sent,” wrote Sunil Menon, who oversees global product management, strategy and go-to-market strategy for Adobe Experience Manager Forms.  With AMP for Email, information updated on a brand’s website can be updated in real-time inside an email, even after it has already been sent.

More on the news

  • With dynamic email, recipients can interact with polls, make reservations, manage subscriptions preferences and more, all directly within the body of the email.
  • Information captured in form fills syncs directly into Adobe Campaign, so marketers can build engaging email campaigns and gain actionable insights on their marketing efforts all from within the same application.


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



adobe-announces-general-availability-of-cdp,-updates-to-experience-platform-for-improved-personalization

Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization methods. These updates to Adobe Experience Platform will allow users to pull together customer data from across the enterprise in real-time.

Why we should care

Delivering a consistent customer experience across all touchpoints and interactions can be a challenging feat for marketers working with fragmented data and complicated governance structures. Marketers know that they need to establish a single view of each customer, but many brands struggle to leverage that view to deliver advantageous experiences.

“Customer experience is the new battleground for business. Brands must close the gap between the customer, channels they live and the experience they expect,” said Suresh Vittal, vice president of Adobe Experience Cloud. “Adobe Experience Platform is built to give brands the ability to have a single view of each customer, without the pain of decoding complex interactions across digital and physical touchpoints.”

More on the news

Additional updates to the Adobe Experience Platform
include:

  • Real-time personalization at scale. Brands can leverage Adobe’s Real-Time CDP to join known and unknown customer data to activate customer profiles across channels.
  • Adobe seeks to help bridge the gap between marketing and IT teams to bring together disparate data sets and achieve a holistic customer view.
  • Photoshop-inspired analytics: Also now generally available, Customer Journey Analytics brings a set of analytics tools to the omnichannel data in Adobe Experience Platform.
  • Adobe Sensei, AI and machine learning technology can be used to automate heavy analysis and for predictive modeling.


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



adobe-is-building-live-streaming-into-creative-cloud-apps

Adobe is developing live-streaming features that are built directly into its Creative Cloud apps, the company announced at its annual Adobe Max creativity conference. A beta version of the feature is currently available to a whitelisted group of users on Adobe Fresco. The feature gives users the option to go live and share a link for anyone online to watch and comment on their streams.

Chief product officer Scott Belsky compared the experience to Twitch but with an educational component that could filter videos for users who want to learn how to use specific tools.

“When you see a live stream of someone in our products, you want to know what tool they’re using — when they use the tool and when they stop using it — almost like a form of the waveform of video,” Belsky told The Verge. “But imagine a waveform related to what tools people are using, and imagine being able to source all live streams that have ever been done in a particular product, by a particular tool, to be able to learn how people are doing something.”


Adobe currently features artists on Adobe Live, a live stream that’s available on Behance and YouTube for viewers online to watch artists at work. Live streams can often run as long as three hours, and the company says the average watch time on any video on Adobe Live is over 66 minutes. Some streams also show a tool timeline, seen above, that tracks which tools were used throughout an artist’s workflow.

Adobe’s live-streaming feature aims to be more useful than just watching a video on YouTube. “Designers say they learned by sitting next to designers, not by going to design school as much. We just need to enable that on a massive scale,” Belsky says. “It also makes our products viral.”

adobe-previews-an-ai-feature-that-can-tell-when-an-image-has-been-manipulated

Adobe is previewing a bunch of experimental features that could one day come to its apps, including several that use AI to manipulate images and audio.

The features were revealed during Adobe’s Sneaks event last night at the company’s annual Max creativity conference, and this year, the features made heavy use of the Adobe’s Sensei AI platform. Sneaks is where apps like Adobe Fresco and features like content-aware fill were first previewed, so there’s a good chance that some of these tools may appear in a Creative Cloud app near you in the future.

Comedian John Mulaney hosted the event this year and served as a guinea pig for Adobe’s researchers to demonstrate the new features. Among the experiments was a feature called Go Figure, which automatically tracks a person’s movement and can translate that into quick animations. Check out the videos below to see which features might be worth looking forward to and which ones should make you cower in fear of the growing power of AI. You can also read the Adobe blog for a full list of the features.

About Face

Somewhere along the way of adding powerful new AI features that may open up paths for misinformation, Adobe is realizing its own role and responsibility for managing these features. About Face analyzes the pixels of an image, showing a heat map of which ones have been edited, then it reveals a probability that the image may have been manipulated. Right now, the tool is being developed to focus on the manipulation of faces, hence the name.

All In

All In is for those moments when you’re taking a group photo, but you still want to be a part of the shot. With this feature, you can take two photos — one where you’re behind the camera and one where you’re in the photo — and use Sensei to blend the two together to get you in the frame.

Sweet Talk

Matching up dialogue with animated characters’ lip movements is usually a tedious process. Sweet Talk lets you identify character faces in photos and paintings and match up their facial expressions and mouth movements to an audio file.

Sound Seek

Sound Seek can identify repetitive sounds like “ums” and “uhs” from a person’s speech and remove all of the unwanted filler words in just a click.

Awesome Audio

Awesome Audio is a feature for Adobe Audition, the company’s audio editing app, that’s supposed to take out distracting environmental noises and make amateur recordings sound like they were made with a professional microphone. It can also take out excessive reverb and echo, reducing degradation and cleaning up audio with one click.

adobe-adds-integration-for-experience-manager-and-indesign,-aims-to-improve-creative-collaboration

Adobe Asset Link, the extension that connects Adobe Experience Manager (AEM) assets to the Adobe Creative Cloud, has added a new integration designed to streamline creative production. With the new update, users can use Asset Link to directly link their AEM assets to InDesign, creating more efficient collaboration between marketers and creatives on digital and print projects.

Why we should care

The feature is beneficial for marketers and creatives who use the Adobe Experience Manager as both a DAM and content management system (CMS). For cross-functional teams that share access to the Experience Manager, the integration with InDesign can help support more efficient branding efforts between marketers and designers.

By having a clean integration between the two platforms, it eliminates some of the back-and-forth headaches that both sides face when dealing with high-volume creative output. Over time, the direct linking capability can help speed up the process of delivering relevant content to market, which means marketers can focus more time on building high-quality customer experiences at a faster rate.

More on the news. Designers can take advantage of the integration through the “Asset Link” panel in InDesign. From there, you can search the Adobe Experience Manager library to find assets by keywords or version history shared with the team.

Likewise, marketers who are on the Experience Manager side will be able to access, comment on, and share up-to-date assets with designers as they are updated and saved in InDesign.



About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.



adobe-announces-photoshop-camera-with-‘ai-powered’-filters

Adobe has announced a new app in Photoshop Camera. As its name implies, Camera leverages Adobe’s image processing chops to apply effects to photos in real time, ostensibly circumventing the need to use the company’s other software to add them after the fact.

There are roughly a billion other apps that already do stuff like this, but Adobe’s take is apparently built on the company’s Sensei AI platform and can recognize a bunch of Photoshop-type stuff like dynamic range and tonality in real time to make better adjustments. The app also saves a copy of the photo without any adjustments applied, so you don’t have to worry about taking multiple photos of a single scene.

You can sign up for early access to the app now at photoshopcamera.com. Adobe says limited slots are available, so you might not make it in. If you sign up and don’t get access, you’ll get an email when the app publicly hits the Play Store.

adobe-is-bringing-illustrator-to-the-ipad-in-2020


Adobe

Vector graphics, simplified for the tablet

The long-awaited Photoshop for iPad is available to download today, and to keep the momentum going, Adobe is announcing that it’s also developing Illustrator for the iPad, to be released by the end of 2020. The vector graphics program has been optimized for the tablet and features core Illustrator tools like paths and typography, in addition to some new tools developed specifically for the touch experience.

Similar to how Photoshop on the iPad has its Cloud PSD files, Illustrator on the iPad will have Cloud .AI files that can be synced across Creative Cloud and opened from either the desktop or iPad. Cloud documents can be downloaded to the device and made available offline, so you can continue to work on your files in situations where you don’t have Wi-Fi, like on airplanes.

Illustrator for iPad has been in the works for a while, according to Adobe senior product marketing manager Wayne Hoang. “We’ve been thinking about bringing vector capabilities to the iPad for a long time. [Some of the features have] just been waiting for the hardware to catch up so we can actually implement them,” he says. The app is a combined effort between the core Illustrator team and designers who have worked on Adobe’s other new iPad apps, like the painting and illustration app Fresco.

Unlike most of Adobe’s previous iPad apps — like Photoshop Sketch and Illustrator Draw, which were considered “lite” mobile apps — Illustrator for iPad represents the next phase of the nearly 30-year-old software. “Some of this you’ll find similar to the way we talked about Photoshop on the iPad — it’s full fidelity,” senior director of design Eric Snowden says. But like Photoshop on the iPad, designers shouldn’t expect a full mirror of the desktop app on the iPad version.

Adobe has been busy ushering in a new era of mobile-focused apps this year, releasing Photoshop for iPad, Fresco, and Project Aero all just in the past few months. With an increased focus on bringing more of its apps to tablets, Adobe is selling the idea that its products can be versatile enough to evolve with the devices its customers use. Its hope is that Illustrator for iPad will be a companion to people who use the new Photoshop and Fresco apps. “If someone has all three of these products, how are they greater than the sum of their parts? How do we make those workflows really seamless?” Snowden says.

There’s no pricing information yet, but if pricing for Fresco and Photoshop for iPad are any indication, Illustrator for iPad could be included as part of a Creative Cloud subscription, and offered at a standalone monthly price for non-Creative Cloud subscribers.

I was shown a beta version of the app in a preview demo, and though it won’t be available for another year, I was impressed with how complete it felt. The UI is similar to the other mobile-focused apps Adobe released this year, like Fresco and Photoshop, which was an intentional choice. The app is designed in a way so users don’t necessarily have to be Illustrator pros to use it, with contextual menus that automatically pop up depending on which tool you’re using.

“When you think about the desktop, you have all these panels, there’s like 23 different panels,” Hoang says. On the iPad, “everything is just simplified.” There are tools unique to a tablet device, like photo masks, or that haven’t yet arrived on the desktop version, like Symmetry, which lets you live draw with a mirror effect. Here are some of the best and biggest features that’ll be available on Illustrator for iPad:

Pen tool


The pen tool, used for creating vectors, is Illustrator’s most powerful tool, but also one of the trickiest to master on the desktop program. There’s a challenging learning curve because it requires holding down certain keys for fine-tuning points and lines, like when you want to move Bézier handles. On the iPad version, the pen tool has been rethought in the context of a touch device so you can work without a keyboard. There’s an on-screen button called the touch modifier, which acts as a keyboard shortcut. It’s contextually related to whichever tool you’re using at the moment, so you can hold it down to switch to the sub-tool options.

Like a cursor, tapping different points will produce straight lines; holding and dragging will produce the curves. Anchor points will be added or deleted automatically when you click on a part of the path, switching between the Direct Selection and Selection tools seamlessly, and pixels can be adjusted manually down to the exact number in a side panel. “We wanted to make sure that while it felt quick and fast and easy to use, that we didn’t sacrifice precision,” Snowden says.

Point gradient


Point gradient, or freeform gradient as it’s called on the desktop, is a relatively new feature to Illustrator that was first introduced last year. The tool allows you to apply gradients on an unlimited number of color points. “Especially with the Apple Pencil and touch, this tool just makes a ton of sense,” Snowden says.

Construction guides


One of the standout features of the iPad app, construction guides take a sketch from an imported photo and use Adobe’s AI Sensei platform to find the underlying shapes and automatically trace the lines. It’s similar to the Image Trace feature in the desktop version, but much more intuitive. “It’s not creating a million different points, it’s creating exactly the number of points you need,” Snowden says. “The idea is we take that drawing and we get you 90 percent of the way there. Then as the creative, you can go in and finesse that and tweak all those different things.”

Pattern and Radial repeat



Illustrator is great for making patterns and letting artists quickly create seamless designs. There are dedicated tools for creating both Pattern and Radial repetitions, with a “spacing properties” panel on the side that lets you customize the effect with different overrides for changing the size and shape of things.

Symmetry



Symmetry allows for creating mirrored shapes that are connected to each other, and users can also make live edits that are reflected on the other side. Symmetry doesn’t yet exist on the desktop app — there are workarounds to do this on the desktop through multistep processes or third-party plug-ins, but it’s one of the most requested features in Illustrator.

It’ll be coming to desktop later, though, which shows how development for the iPad has informed decisions for Illustrator on the desktop as well. “We’re thinking hard about, ‘how can what we learn on the iPad be transferred back to the desktop, and how can the innovations on the desktop come back and forth?’,” Snowden says.

Clipping masks


Clipping masks make use of the iPad’s camera feature, letting users fill vectors with imported photos from the camera roll or ones taken on the spot. “A lot of the stuff we’re trying to do is about taking things that take several steps right now, and just minimize them as much as possible,” Snowden says. You’ll notice there’s also a “Construction guides” toggle that pops up, which when switched on, will auto trace whatever’s in the photo.

Text tools


The app makes use of Adobe’s fonts library, which has over 17,000 fonts. That’s a lot of fonts to be searching through on an iPad, though, so users can filter by classifications like serifs, or search fonts by natural descriptors like the kind of mood a font conveys.

Unoutline Text


Introduced as DeepFont in 2016 at the Adobe Max Sneaks keynote where experimental features are previewed, Unoutline Text is another impressive feature that uses Sensei to identify fonts. Designers will often run into issues where they’re given an image with type that’s been outlined, and they need to find which font it is in order to edit the text. Unoutline Text can analyze and find the font (as long as it’s available in Adobe’s font library), and let designers edit the text, kind of like Shazam for type.