Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West.

Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you know, the traffic-driving, lead-generating, revenue-boosting ones.

The Search Engine Land experts — the industry publication of record — have reorganized the agenda into three search marketing lanes with no learning limits: You’ll get double the amount of tactic-rich SEO and SEM sessions SMX is known for, together with brand new programming on digital commerce marketing.

Here’s a taste of the 60 sessions in store:


  • Site Speed Is A Crucial Ranking Factor. Here’s What You Need To Know.
  • Future-Proof Your Sites For Google Core Updates
  • The New NoFollow And Snippet Rules


  • Tactical Tips For Creating More Persuasive Ads
  • Understanding And Analyzing The Customer Journey
  • Automation: How To Push Forward; When To Push Back

Digital Commerce Marketing (new)

  • Driving Profitable Sales With Amazon Search Ads
  • Optimize Your Holiday Plans To Beat The Competition
  • SEO For E-commerce Category, Product Detail Pages

Bonus! The Search Engine Land experts have carved out room in the agenda to tackle late-breaking topics (BERT, anyone?), so you’re sure to get the most up-to-date advice and insights possible.

Register with the confidence of the SMX guarantee — and do it now to lock in our best rates: up to $700 off on-site prices!

  • All Access: The complete SMX experience — all sessions, keynotes, clinics, networking events, and amenities, including hot meals, refreshments, free WiFi, speaker presentation downloads, the SMX mobile app, and more. Book by December 21 and save $450 off on-site rates.
  • All Access Workshop (best value): Maximize your learning with a full-day post-conference workshop. Book by December 21 and save $700 off on-site rates.
  • Expo : Interested in growing your network and meeting vendors? This free pass gets you the entire Expo Hall, sponsored sessions, Q&A clinics, refreshments, select networking, WiFi, the SMX mobile app, and more. Book now and it’s… free!

For over a decade, more than 70,000 marketers from around the planet have trusted SMX with their professional training needs. Make this the year you take your company (and your career) to a new level of success.

Register now and I’ll see you in San Jose!

Psst… Need approval from your manager? We’ve created these helpful Get Your Boss On Board resources including talking points, pricing breakdown, and templated letter.

About The Author

Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.


The SMX East agenda is live and ready for you to explore!

This year’s show is a content firehose … 70 tactic-rich sessions covering the topics serious search marketers like you and me need to know:

  • SEO
  • SEM
  • Analytics
  • Content
  • Video
  • Social
  • Local Search Marketing for Multi-Location Brands (new!)
  • Agency Operations & Management (new!)

Check out the complete agenda and meet me in NYC this November 13-14 for an unrivaled training experience. You’ll access all sessions, keynotes with Google, Microsoft Advertising, and Rand Fishkin, exclusive networking events, dozens of market-defining exhibitors, the event mobile app, tasty meals and refreshments, plus complimentary WiFi throughout the venue.

Bonus! The Hudson Yards neighborhood surrounding the Javits Convention Center has undergone a major makeover and is now cooler — and more convenient — than ever. The official SMX hotel (a brand new, just-opened Marriott), fabulous restaurants, local attractions, and subway access are just steps away. Bye-bye, shuttle busses!

Ready to register? Now’s the best time to save:

  • All Access: Book now and save $450 off on-site rates. See what you get!
  • All Access Workshop Combo (best value!): Book now and save $900 off on-site rates. The All Access experience plus your choice of pre-conference workshop.
  • Expo : Book now and… it’s free!

Register now!

See you in NYC 🙂

P.S. Need approval from your boss? We’ve created these helpful resources including talking points, pricing breakdown, and templated letter.

About The Author


opening keynote, “Google: From Everyone’s Search Engine to Everyone’s Competitor”. He’s also giving away copies of his new book, Lost and Founder, and hosting a book signing after the presentation!

Clinics: Expert Answers To Your Specific Questions

I. Love. Clinics. No PowerPoints, no presentations, no agenda — just a panel of friendly experts ready to answer your questions on SEO, SEM, Social Ads, Google Analytics, and more. (Each clinic has its own focus!) Bring your burning curiosities and specific cases to the table for a no-holds-barred Q&A!

Deep-Dive Workshops

Hungry for more? Our full-day, pre-conference workshops were designed for insatiable marketers like you. Choose an expert-led deep dive on one of the following topics:

Stay Tuned!

The official agenda will be unveiled next week… I’ll reach out as soon as it’s live. If you’re ready to register, now’s the best time — you’ll save up to $900 off on-site rates if you book your pass today!

See you in NYC 🙂

About The Author