Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead.

Below is the video transcript:

Hey, I’m Simon Poulton. I am the vice president of Digital Intelligence at WPromote, and today I’m gonna talk about some of my thoughts about 2020 and the road ahead.

I think one of the biggest trends that we’ve seen in 2019 is actually the increased focus on user privacy. Obviously, we’ve seen lots of technology, but we’re also seeing some legislation around this space. Particular things like CCPA, we know that’s going to come in very early.

But I think the biggest thing facing digital marketers from a measurable point of view is the way intelligent tracking prevention. ITP is going to impact the way that we can handle attribution. And the way that we think about just the ability to measure across Safari.

It doesn’t sound like a big deal to a lot of folks, but we think that we’re going to see about 30 to 40% of data being lost for Safari users in the future, which is going make it really hard as we think about the future of, you know, should this be in these platforms. Where do we go from here? It’s a very hard decision to make for a lot of marketers.

More predictions for 2020

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Simon has had a passion for finding creative ways to measure real-world challenges from an early age. Combining an affinity for psychology, statistics and digital marketing, he is currently the Senior Director of Digital Intelligence at Wpromote. Simon regularly speaks at industry events, including SMX West, SMX East, Cleveland Research Group’s eCommerce Catalyst for Change and SMX Advanced on a variety of topics related to data-driven digital marketing. You can find out where he will next be speaking over at Simon was also a finalist for Search Engine Land’s “Search Marketer of the Year 2018”, and was named one of the top 25 Social Business Leaders by IBM and the Economist in 2015.


Happy 2020! Let’s welcome the new year with wallpapers created by the community for the community. Available with and without a calendar for January, they’ll help guide you through your first adventures of 2020.

Let’s welcome 2020 with a new wallpaper! After all, the new year is the perfect occasion to tidy up your desktop and start on a fresh, blank slate — no clutter, just the things you really need and space for what’s about to come. And some inspiration, of course.

As every month since more than nine years already, artists and designers from across the globe once again took out their favorite tools to create wallpapers to inspire you, make you smile, think, or just to cater for a blob of color on a dark winter day. The wallpapers are available in versions with and without a calendar for January 2020 and can be downloaded for free. And since this little challenge has brought forth so many unique artworks over the past few years, we also assembled a selection of older January favorites at the end of this post. We wish you a wonderful start into the new year and a lot of exciting adventures to cross your way in 2020!

Please note that:

  • All images can be clicked on and lead to the preview of the wallpaper,
  • We respect and carefully consider the ideas and motivation behind each and every artist’s work. This is why we give all artists the full freedom to explore their creativity and express emotions and experience through their works. This is also why the themes of the wallpapers weren’t anyhow influenced by us but rather designed from scratch by the artists themselves.

Submit your wallpaper

Do you have an idea for a February wallpaper design? We are always looking for creative talent to be featured in our wallpapers posts. Don’t be shy, join in! →

New Year, New Beginnings

— Designed by MasterBundles from USA

New Year, New Beginnings

National Popcorn Day

“In this epic Netflix and Chill era, nothing has gotten more important than popcorn during the newest blockbuster! Time to gain awareness about celebrating our delicious guilty pleasure during the movies!

A little story around the wallpaper: Mr Popcorn and Mrs Popcorn are enjoying a great movie with… You guessed it right, popcorn!! But Mr Popcorn is somewhat annoyed as his Mrs eats Popcorn from his head instead of eating from the bucket right in between the loved ones.”

Designed by Nicolas van der Straten Ponthoz from Belgium

National Popcorn Day

It’s Snowing!

“It is January, it’s cold and snowy… In the house, the fireplace is on and it’s hot. Only penguins are enjoying time out there.”

Designed by Veronica Valenzuela from Spain

It’s Snowing!

Month of the Garnet Birthstone

“I wanted to approach the monthly challenge from a more unique perspective. Instead of chosing a cliché subject that has been done way too many times before, I chose a less known, special subject. The birthstone. Enjoy.”

Designed by Bram Copermans from Belgium

Month of the Garnet Birthstone

Rubber Ducky Day

“Winter can be such a gloomy time of the year. The sun sets earlier, the wind feels colder and our heating bills skyrocket. I hope to brighten up your month with my wallpaper for Rubber Ducky Day!”

Designed by Ilya Plyusnin from Belgium

Rubber Ducky Day

Good Intentions

— Designed by Jonathan Verhaegen from Belgium

Good intentions

The King Of Rock And Roll

“On January 8th 1935, the creator of the rock ‘n’ roll genre was born and he’s back for his final debut on this wallpaper!”

Designed by Bailey Lievens from Belgium

The King Of Rock And Roll


“Aquaman relaxing in the ‘nice’ January weather.”

Designed by Ricardo Gimenes from Sweden


Laughter Is An Instant Vacation

“These are polarized times we’re living through. It seems like there is division all around. So sometimes you just have to find the time to remember that the one thing that connects us all is a good laugh. And there is no better laugh than the belly laugh! So on the 24th of January, let’s celebrate one of life’s truly great joys and let it all hang out!”

Designed by Ever Increasing Circles from the United Kingdom

Laughter Is An Instant Vacation

Chocolate Cake Day

“I really love chocolate cake, so when I found out about “Chocolate Cake Day” I had to make a wallpaper about it!”

Designed by Aaron Claes from Belgium

Chocolate Cake Day

Earth’s Rotation Day

— Designed by Bob Storms from Belgium

Earth’s Rotation Day

Go Green & Save The Earth

“Taking care of the Earth is not just a responsibility, it’s a necessity. So I designed a wallpaper to remind everyone what we can do to help save the planet.”

Designed by Farhat Asif from India

Go Green & Save The Earth

Stickers from the 70’s

“I didn’t want to make a typical New Year themed wallpaper for January so I started looking for fun ideas. Apparently January 13th is day of the stickers and so I made something original with this. I wanted to add an extra challenge that was totally out of my comfort zone. So I designed everything in seventies style. Grooovy baby!”

Designed by Bastien Corens from Belgium

Stickers from the 70's

The Wolf’s Month

Wolfs month

Oldies But Goodies

The beginning of something new, the colors of winter, local New Year’s traditions — these are just a few of the things that inspired people to create a January wallpaper over the years. Below you’ll find a selection of designs from our archives that are just too good to be forgotten. Enjoy! (Please note that these wallpapers don’t come with a calendar.)

Start Somewhere

“If we wait until we’re ready, we’ll be waiting for the rest of our lives. Start today — somewhere, anywhere.”

Designed by Shawna Armstrong from the United States

Start Somewhere


“I was reminded of a simple fact while I was browsing for inspiration for this wallpaper. I’ve read on Wikipedia that January is the coldest month on most of the northern hemisphere and the hottest one on most of the southern hemisphere. I found it fascinating that someone in Australia is enjoying a surf while I am watching the first snowflakes of the winter. I was hoping to create a wallpaper that will serve as a reminder of the fact that we live in a fascinating world full of varieties and contrasts. The old-worn-out-encyclopedia style hopefully emphasizes the educational theme of the wallpaper.”

Designed by Danijel Gajan from Serbia

Smashing Desktop Wallpapers - January 2012

Hidden Gem

“Kingfishers are called ‘ijsvogels’ (ice-birds) in Dutch. Not because they like the winter cold, but because of the intense blue and teal colors…”

Designed by Franke Margrete from the Netherlands

Hidden Gem


“It is great to take shots of birds and think about the freedom they have. Then I start dreaming of becoming one and flying around the world with their beautiful wings.”

Designed by Marija Zaric from Belgrade, Serbia


January Is The Month For Dreaming

“It can be very hot in Australia and very cold in Europe so I think that it is a good month for dreaming and making plans.”

Designed by Tazi from Australia

January Is The Month For Dreaming

Travel And Explore

“For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return. (Leonardo da Vinci)”

Designed by Dipanjan Karmakar from India

Travel & Explore

A New Beginning

“I wanted to do a lettering-based wallpaper because I love lettering. I chose January because for a lot of people the new year is perceived as a new beginning and I wish to make them feel as positive about it as possible! The idea is to make them feel like the new year is (just) the start of something really great.”

Designed by Carolina Sequeira from Portugal

A New Beginning

Open The Doors Of The New Year

“January is the first month of the year and usually the coldest winter month in the Northern hemisphere. The name of the month of January comes from ‘ianua’, the Latin word for door, so this month denotes the door to the new year and a new beginning. Let’s open the doors of the new year together and hope it will be the best so far!”

Designed by PopArt Studio from Serbia

Open the Doors of the New Year

“I wanted to try my hand at creating a low poly illustration and thought a champagne glass would be fun.”

Designed by Denise Johnson from Chicago

Pop, Fizz, Clink

Oaken January

“In our country, Christmas is celebrated in January when oak branches and leaves are burnt to symbolize the beginning of the New Year and new life. It’s the time when we gather with our families and celebrate the arrival of the new year in a warm and cuddly atmosphere.”

Designed by PopArt Studio from Serbia

Oaken January

Snowy Octopus

— Designed by Karolina Palka from Poland

Snowy Octopus

Soft Wishes

“Let yourself be carried away by the delicate desires of your heart…”

Designed by Katia Piccinni from Italy

Smashing Desktop Wallpapers - January 2012


— Designed by Elise Vanoorbeek from Belgium


The Early January Bird

“January is the month of a new beginning, hope and inspiration. That’s why it reminds me of an early bird.”

Designed by Zlatina Petrova from Bulgaria

The Early January Bird

Winter Leaves

— Designed by Nathalie Ouederni from France

Winter Leaves

Caucasian Mountains

“From Caucasus with love!”

Designed by Ilona from Russia

Smashing Desktop Wallpapers - January 2012


“Wolf-month (in Dutch “wolfsmaand”) is another name for January.”

Designed by Chiara Faes from Belgium


Be Awesome Today

“A little daily motivation to keep your cool during the month of January.”

Designed by Amalia Van Bloom from the United States

be awesome today

Blue Neon Sign

— Designed by Jong S. Kim from the United States

Smashing Desktop Wallpaper — January 2013

Join In Next Month!

Thank you to all designers for their participation. Join in next month!

Smashing Editorial(cm, il)


This article was originally published as a part of Mediaplanet’s The Future of Work campaign.

In recent years, the U.S. workforce has shifted away from the traditional 9-5 office job in favor of flexible arrangements that enable individuals to work on their own terms. Today’s professionals are increasingly gravitating towards opportunities that allow them to dictate their schedules, enjoy greater work-life balance, and to live and work from wherever they choose. And as companies begin to embrace flexible work arrangements at scale, many in the workforce are finding that a fruitful freelance career is more attractive (and more attainable) than ever before.

More than 75% of respondents have done freelance work within the past year, and many are currently hunting for new freelance opportunities.

The design industry is a perfect example of this shift. In Dribbble’s annual global survey of more than 17,000 design professionals, we found that more than 75% of respondents have done freelance work within the past year, and many are currently hunting for new freelance opportunities. So, how can freelance designers in an increasingly competitive market set themselves apart and generate more job opportunities? The answer is by leveling up their skill sets and investing time to build their networks.

Keep Those Skills Sharp

While nearly half of the U.S. designers we surveyed (49%) say they learned design in school, nearly a third of designers reported learning design on their own (31%). There are many resources for learning new skills that don’t involve a classroom. You can develop your expertise, sharpen your skills, and expand your knowledge into new areas without leaving your desk (or couch, or coffee shop—wherever you like to work).

The most successful freelancers keep their skills honed through regular design exercises, like Dribbble’s Weekly Warm-Up, or expand their knowledge base through digital learning communities like Skillshare or Udemy, which offer the ability to take online classes on your schedule. With our design community reporting that Motion and Illustration will be the top technical skills to know in the next 2-3 years, there’s no time but the present to start investing in yourself.

Outside of technical skills, the designers we surveyed also reported an interest in improving their communication and business skills, too. In many cases, being a freelancer equates to being self-employed, which can come with a new set of challenges. Not only are you working on your creative projects, you’re also managing client reporting, balancing your finances, developing contracts, and more. As such, freelancers should consider refining their business acumen through e-courses and other online resources, or connecting with a volunteer business mentor via organizations like SCORE.

Connect and Collaborate

When it comes to getting hired, it’s critical that freelancers build meaningful connections with fellow designers and hiring professionals in the industry. Our survey found that the most common ways that U.S. designers are contacted about freelance opportunities are through direct email (43%), in-person (37%), or via a message on their portfolio website or networks like Dribbble, LinkedIn, Instagram, or Twitter (20%).

Despite this clear opportunity to secure freelance work through in-person connections, more than 50% of designers reported NOT going to any conferences, workshops, or industry get-togethers in the past 6 months. Now is the time to break out of your shell and build your network. Dribbble Meetups, for example, offer a casual way for designers to connect with other designers in their area, and local design groups and companies often host portfolio reviews and workshops for designers to collaborate and grow.

When it comes to getting hired, it’s critical that freelancers build meaningful connections with fellow designers…

Not only are meetups a great opportunity to grow your network, they’re also a way to combat some of the challenges that come with remote and freelance work. For example, our survey found that 21% of remote employees feel a lack of team bonding, and 18% struggle with loneliness and lack of regular human interaction. Keeping yourself connected with others—whether with freelancers in your industry, or in another industry entirely—can provide emotional support that can sometimes be lost when working remotely. While there are many ways to connect with others digitally, there is a value to in-person connections that simply can’t be met by an app or social network.

Being a freelancer can enable you to find meaningful opportunities to express your creativity and to build a career that you’re proud of, all on your own terms. But, you have to work at it. Investing in yourself, growing your skill set on a consistent basis, and building connections with others will not only make you a more competitive candidate in the eyes of hiring managers, it will also enrich your life, both personally and professionally.

You can find Dribbble in Mediaplanet’s The Future of Work campaign, out today! Help us lead the way in forging a new work culture that prioritizes employee well-being and balance, embraces flexibility as remote work becomes more popular, and offers resources and protections for a growing freelance workforce. The campaign was distributed through USA TODAY on December 27, 2019, and is published online.

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