8 Ways To Attend SMX East

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8-ways-to-attend-smx-east

You’re no ordinary search marketer… so why settle for ordinary search marketing training?

Join us at Search Marketing Expo — SMX® East, November 13-14 in NYC — the only industry event that’s programmed by the Search Engine Land editors. The hand-crafted agenda (featuring 100 search marketing presentations!) is designed to deliver proven, actionable tactics you can implement immediately to help generate leads, boost revenue, and grow your business.

And because you deserve a conference that’s tailored to your schedule, budget, expectations, and objectives, there are eight different ways for you to attend:

1. All Access: The complete SMX program… all keynotes, clinics, and sessions (including new tracks on agency operations and local search marketing for multi-location brands), plus all networking events, meals, amenities, and more.

2. 1-Day All Access: Tight on time? Come for a day and learn all you can.

3. All Access Workshop (best value!): Add an immersive, pre-conference workshop to your agenda for the ultimate training experience. Choose from full-day deep dives on Advanced SEO, Google Ads, Technical SEO, In-house SEO, Content Marketing, or Video Marketing. See the complete lineup here.

4. Workshop Only: Interested in only a workshop? There’s a pass for that.

5. Boot Camp: New to the industry or need a refresher? The Search Marketing Boot Camp is a special pre-conference training course that covers the essentials you need, like keyword research, paid search, Google Tools, and search engine friendly web design.

6. All Access Boot Camp: Once you ace the Boot Camp, stick around for the main SMX program to learn even more!

7. Expo Pass: Searching for time-saving products and solutions? Eager to meet like-minded marketers? This FREE pass option was designed for you. You’ll unlock the entire Expo Hall, including dozens of market-defining vendors, sponsored presentations, Q&A clinics, full-day training with Google and Microsoft Ads, tasty refreshments, and more.

8. Expo Workshop: Bundle your free Expo Pass with a full-day workshop for a rich conference experience.

Bonus! Team rates: Bringing your crew? Save big when you register parties of three or more!

Early Bird rates have expired, but you can still save up to $300 off on-site rates. So! Choose your SMX experience, register now, and I’ll see you in NYC!


About The Author

Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.



Attend MarTech for free… see what you get!

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attend-martech-for-free…-see-what-you-get!

check out my big preview — 75 presentations, 80 top industry experts and leading brand practitioners, 70 vendors, exclusive networking events, and more.

You and the 1,400 senior-level marketers coming to the show certainly have a lot in common… but we know that not everyone has the same objectives or means to attend. That’s why we designed the free Expo pass.

If you’re on a tight budget or have limited time — or maybe you just want to dip your toe in the MarTech pool before diving in (although I assure you, the water’s great!) — come and join us in Boston for free. Seriously!

Here’s what you get, at absolutely no cost, with the Expo pass:

  • The entire Expo Hall, with more than 70 innovative martech vendors
  • Full-length Solutions Track sessions led by market-defining vendors
  • Tutorials, case studies, and demos in the Discover MarTech Theater
  • Access to one (1) editorial session of your choice (sorry, keynotes and mealtime presentations not included)
  • Select networking, including Speed Networking, the Opening Reception, and the Expo Hall Reception
  • MarTech Connect, our new A.I.-powered networking tool, powered by Brella
  • Downloadable conference speaker presentations
  • Free WiFi and refreshments during breaks

Check out the complete Expo agenda, featuring 45 Solutions Track and Discover MarTech Theater sessions! Here’s a sneak peek:

Solutions Track

  • Metrics, Metrics, Metrics: The Ins & Outs Of Content Effectiveness, with Aprimo
  • How to Leverage Your Web Team to Drive Agile Marketing Transformation, with Pantheon
  • Personalization in the Age of Privacy, with Crownpeak
  • Pain before Tech: How Land O’Lakes Approaches their Martech Stack, with Allocadia
  • On the Frontlines of Digital: How to Get Customers to Love Your Brand, with Acquia

Discover MarTech Theater

  • What’s Next for Customer Data Platforms?, with Raab Associates, Inc.
  • How eBay Grew An Active Grassroots Advocacy Community Using Martech, with REQ
  • Clarifying The Murky Waters Of Attribution, with Ai Media Group
  • Integrating Data Scientists Into Your Marketing Team, with Civis Analytics
  • The Right Way to Buy Marketing Technology, with Real Story Group

Don’t let this opportunity to get a tremendous amount of martech information and insight at no cost. Register for your free MarTech Expo Pass now!

See you in Boston 🙂

Psst… Hungry for a richer conference experience? Upgrade to an All Access pass to unlock the entire program!

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.




Why should you attend SMX?

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why-should-you-attend-smx?

agenda is bigger and better than ever… a firehose of 70 presentations covering all aspects of an integrated search marketing strategy (including two new content concentrations on agency operations & management and local search marketing for multi-location brands!). More sessions and speakers mean you will leave SMX with more actionable tactics that you’ll implement immediately. We guarantee it.

Need more reasons to attend? Here’s 11:

  1. Unbiased, trustworthy content. SMX isn’t produced by a vendor or digital agency. It’s programmed exclusively by the editorial team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press.
  2. Form matches function. Sessions are constructed so the format matches the topic. Solo sessions offer expert-led deep dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when free-flowing discussion is most valuable. Clinics address your specific, case-by-case needs in a dedicated Q&A environment.
  3. Invaluable connections. Networking is a cornerstone of the SMX experience. You’ll meet prospective clients, partners — even future talent — and grow your circle of professional contacts at exclusive networking events. Trade ideas, talk shop, and discuss innovative ways to overcome common marketing challenges with people who are where you are.
  4. 100% white hat. Our speakers are held to the highest ethical standards. You only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.
  5. Good company. Some of the world’s most successful brands send their best to SMX. You’ll train alongside search marketers from companies like Amazon.com, American Express, Forbes, Google, GrubHub, Microsoft, Priceline.com, Verizon, and more.
  6. Time-saving solutions. From esteemed boutique agencies to marketing technologies and search engines, you’ll find time-saving products and services in the Expo Hall. Attend sessions on the Solutions Track and in the SMX Theater for case studies, demos, and insights from our knowledgeable vendors.
  7. Deep dive workshops. Hungry for more? Add a full-day, full-throttle workshop to your itinerary. This is a fantastic way to train with industry experts in an intimate, hands-on environment. Topics include advanced SEO, Google Ads, technical SEO, in-house SEO, and more. See the complete line-up!
  8. Ultimate team-building experience. Divide and conquer the massive agenda when you bring your team. Attending as a group is a powerful way to boost company morale and get everyone on the same page — speaking the same language and working towards a shared vision of success. Bonus: Unlock special discounts when you send a group of three or more!
  9. Exceptional amenities. Being away from your home and office can be exhausting. At SMX, you’ll enjoy amenities that keep you productive on-the-go: Full breakfasts, hot lunches, delicious refreshments, and WiFi throughout the entire venue.
  10. Safe environment. We are proud to deliver a welcoming, harassment-free conference experience for everyone – attendees, speakers, sponsors, staff. No exceptions. Period.
  11. Validate your attendance. When you come to SMX East, you’ll get an official Certificate of Completion. It’s a great way to verify you attended the event (perfect for travel and registration reimbursements), demonstrate your dedication to continued training, and showcase your involvement in the industry and SMX community.

Join us at SMX November 13-14 in NYC for the latest tactics, tips, and techniques you can implement immediately to drive traffic, convert visitors, and grow your business.

Ready to register? Pick your ideal pass and book now to save big!

  • All Access Pass: The complete experience — all sessions, keynotes, clinics, networking events, and amenities. Book now and save $450 off on-site rates!
  • All Access Workshop Combo (best value!): Maximize your learning with a full-day pre-conference workshop. Book now and save $900 off on-site rates!
  • Expo Pass: Complete access to the Expo Hall, full-length sponsored sessions, demos in the SMX Theater, 100% Q&A clinics, networking, refreshments, and WiFi. Book now and… it’s free!

See you in NYC!


About The Author

Why should you attend MarTech?

• attend, MarTech
why-should-you-attend-martech?

See the complete agenda!

Expert tactics, advice, and strategy are just part of the MarTech experience.

Here are more of my favorite reasons to attend:

  • Train your people on a budget. Investing a few focused days at MarTech could be a game-changing educational experience for your organization. Forget long, expensive training programs. You’ll bring home actionable tactics, specific insights, and invaluable connections that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop to your itinerary.
  • Get on the same page. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save. Check out our special team rates!
  • No sales pitches. MarTech is independent and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform. That means you’ll only get high-quality, unbiased content from trusted experts. Period.
  • Evaluate hundreds of martech solutions. The Expo Hall is stacked (pun intended?) with hundreds of tools and services from martech companies – quickly and efficiently evaluate them all in one place. Visit the Discover MarTech Theater and Solutions Track for exhibitor case studies, demos, and more.
  • Meet future talent, clients, and friends. Structured and casual networking events, along with our new AI-powered networking app, will connect you with a thriving community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.
  • Stay productive on-the-go. You’ll access delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. And you can enjoy all of this in a welcoming, safe, and friendly environment.

Register NOW & enjoy up to $600 in savings

Pick the right pass for you based on goals and budget:

  • All Access: Complete access to all conference sessions, keynotes, networking events, exhibitors, sponsor presentations, amenities, AI-powered networking via MarTech Connect, and more. Book today and save $300 off on-site rates!
  • All Access Workshop Combo (best value!): Dive deeper and learn more with a half-day, pre-conference workshop. Book now and save $600 off on-site rates! (Workshop-only passes are also available.)
  • Expo : Searching for marketing technology tools? Focused on growing your network? Pick up a FREE Expo pass to enjoy unlimited Expo Hall access, full-length Solution Track sessions, sponsor presentations in the Discover MarTech Theater, downloadable speaker presentations, refreshments, free WiFi, and more.

Register now!

Psst… Mark your calendars for Thursday, August 15th, 1:30 PM EST and join Scott Brinker, The MarTech Conference chair, for a candid discussion on the trends, tactics, best and worst practices surrounding marketing technology and operations. Reserve your seat for this free webinar now!

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.