Need to increase your business reach? Want to improve your brand’s image? Need to scale your business to make it more profitable?

If the answers to all these questions is affirmative, then you need to invest in a mobile app. Among other things digital, the mobile app has the maximum reach and capability to improve your business.

Mobile apps are an incredible way of assisting your brand’s need to make it big in the target market. However, the strategy behind ideating and contemplating the way the app will appear is not enough. You need to have a thorough control over the user experience as well.

The user interface will help users unleash their control over the app, and will help them use the app with ease. However, it is the user experience which will benefit both you and the user. It will help them move through the application, and intuitively progress without any friction or interruption. The app will naturally tell them which way to move forward, and what to work through to make the app look interesting.

Here we will take you through the benefits of designing the user experience for the application, and what points to take into consideration.

1. Helps you Stay Cost Efficient with App Development

When you have limited budget and time, you need to ensure that you don’t go overboard when committing to building a mobile app for your business. that’s where the user experience design plays a vital role. Right from designing the interactions to understanding the element placement of the mobile app, you will be able to strategize everything right from the beginning, making it easier for the mobile app designer.

Cost Efficient

The strategy for the UX design enables you to foresee the major issues that might arise when you plan the mobile app development, and the thoroughness with which you will need to design the mobile app. It will also help you define the budget beforehand, while planning contingencies, which will help you ensure cost-effective development.

You will not only understand the need for usability, but also accessibility when designing the mobile app, which will improve the speed and agility of the app, while reducing the development costs.

Right from deciding the placement of content and other elements in the app, to exploring the features that will make the app more interactive, the UX strategy will reduce costs and make the process more efficient.

2. Improves Interaction Motivation for the Users

What do the users interact with in a mobile app? There are several elements, top among them being the content. When the flow of the content motivates the user to move down along the mobile app page, then you have wooed the audience successfully, and are ready to convert them into potential customers.

When you plan the user experience, you understand the layout for the content better than anyone else, and you know just how the audience will interact with the content, and what will motivate them to read on.

Let’s say you personalize the page for the user. This is possible with the ecommerce websites, where you can showcase the personalized recommendations, which will help boost the interaction, and motivate them to get going with the content.

Even when the user visits the page for the first time, the layout should be planned in a way that they feel they have stepped into familiar places, and should be able to move within the page without external push.

A smooth and friction-less movement gives rise to better interactions and motivates the user to move through the app.

3. Helps Build the Brand Image

Branding is an important part of moving your business further, and engaging with the right people. Your brand’s image is important. When people see a particular colour or logo, they should think of your brand.

Brand Image

Same goes with the mobile app. The brand is made up of consistency and basic elements that remain the same through the app. It also helps boost customer loyalty, if placed along the right side of the app.

When you are working on the brand’s image through the mobile app, and wish to gain customer loyalty, you cannot ignore the customer’s journey. Map every point along the journey, and make sure you have detailed out all the points that you need to consider when building the brand. You need to make these points interesting, impressive, accessible and convenient so that you can increase their loyalty.

To improve the brand’s image, you need to understand the customer’s pain areas and empathize with their needs. Figure out how they consume the products, and what makes them stay on a particular mobile app page. Eventually you will be able to get give out the ideal solutions.

4. Increases Business Profitability with the Right Elements

When designing the mobile app for the user, along with improving the brand’s image, you want to increase profits for your business. The right user experience design can help you improve profits and increase the revenues.

How does this work?

You will understand how the users use the mobile app, and interact with a particular page. Do they prefer watching the videos in landscape or portrait mode? Answering such questions will help you understand the customer’s way of interaction, and plan your layout accordingly. as a result, you will improve the ease of use for the mobile app, thus improving the customer’s interactions, and enhancing their experience.

This is just one part of the entire design and layout. You will also need to maintain clarity when designing the CTAs for the mobile apps. You need to know just what type of CTA to include, and how to phrase the CTA. This will help increase the conversions, as people will click on the CTAs that communicate to them and compel them to take action.

Finally, you need to make sure that the number of steps leading to the action, and making the user convert are fewer. You don’t want the user to go through a large number of steps before they finally convert.

5. Boosts Engagement and Retention for your Business

The UX is designed keeping in mind the target audience’s requirements and knowing what they want from you. You tend to segment the audience in a better way, and are able to deliver the app in accordance with the segment’s needs.

User Engagement

Personalization and other new elements are added because you have a better and more defined audience.

When your audience visits the mobile app page, they are there for a longer period because it is designed keeping in mind their engagement needs, and how they interact with the page. For instance, if you have just finished a show on a particular app, they will show other shows that might interest you. You will be interested in knowing more about the show, and eventually end up staying on the app a little longer.

If the app uses the right tactics, you will also improve customer retention.

6. Helps Deliver Simplicity in Apps

When you have a UX design in mind, you know just how many elements a page will have, and how to represent them. You are aware of how to design the mobile app, what type of whitespace to include, and how to deliver the mobile app to the users.

The user will be less frustrated as they are aware of how to move about the mobile app, because you have a clearer mobile app. The learning curve is also designed in accordance with the need of the mobile app, and you will see that the users who don’t need to learn to use the mobile app interact more and often.

Uber is an excellent example of how simplicity is derived from user experience design. They have made sure there is a single task on a particular screen, which makes it easier for the users to interact and complete the task.

Summing Up

User experience is all about planning and understanding how the users will interact, and knowing just where to add the elements to improve the experience.

The more intuitive your app is the better prospects your business will possess. A clearer app will increase your chances at conversion, and improve your business profits.

If you are planning mobile app development, don’t forget to start with UI and UX plan and design for better and higher conversions.

Author Bio

Happy Patel is a digital marketing executive at Space-O technologies, an iPhone app development company. She loves to write informative articles and share her knowledge through content marketing. She is an avid reader and likes to read about the latest trends and news in the mobile app industry.


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About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.