Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month.

DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday.

Source: Brave

Ad platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users get 70 percent of the ad revenue share “as a reward for their attention,” and publishers are allocated tokens in proportion to the amount of time users spent on their sites.

Ads are targeted based on search and browsing data and machine learning models to build up profiles of users’ interests — that data lives solely on users’ devices.

Brave Verified content creators. There are now nearly 340,000 creators across YouTube, Twitter, Twitch, Vimeo and other platforms that have signed on to Brave’s token payments program from Brave users. There were just 28,000 verified creators at the start of 2019.

Why we should care. To be certain, Brave’s market share doesn’t even register among the competition of Chrome, Safari, Edge, etc., but its growth trajectory indicates there is a market for services that cater to privacy concerns as consumer awareness and regulatory measures and scrutiny increase. The privacy-focused search engine DuckDuckGo has also reported a surge in query activity this year. Text ads on the platform are syndicated by Microsoft Advertising.

This story first appeared on Marketing Land. For more on digital marketing, click here.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.


Wikipedia, the free online encyclopedia, has joined the Brave platform as a Verified Publisher. Created in 2001, Wikipedia is edited and verified by volunteers around the world. Wikipedia is offered in 300 languages containing a total of more than 50 million articles, and viewed more than 15 billion times every month. Wikipedia is hosted by the Wikimedia Foundation, a charitable, not-for-profit organization that relies on donations. 

By becoming a Brave Verified Publisher, Wikipedia joins over 240,000 publishers and creators on the Brave platform able to receive Basic Attention Token (BAT) donations from Brave’s over 7 million monthly active users. 

Brave users can seamlessly contribute BAT to Wikipedia with the integrated Brave Rewards system in the Brave browser by simply clicking on the BAT icon in the Brave URL bar. Users can choose to make one-time or recurring monthly donations. Users can purchase BAT for their integrated wallets, or earn BAT monthly from viewing opt-in, privacy-preserving Brave Ads. Users in regions that don’t show Brave Ads yet can donate BAT from occasional grants they receive from Brave. 

“We’re thrilled to welcome Wikipedia as a Brave Verified Publisher and to connect it directly to Brave users for automatic and anonymous donations,” said Brendan Eich, CEO and co-founder of Brave. “Brave and Wikipedia are aligned in their goals of supporting great content on the Web without invasive trackers and ads, and creating an online ecosystem that empowers creators to share their work.”