Help us chart Amazon’s growth as an advertising platform

• Amazon, chart
help-us-chart-amazon’s-growth-as-an-advertising-platform

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there?

Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%. 

The survey also found that about two-thirds of advertisers are selling on other marketplaces including Walmart/Jet, eBay and Shopify.

We’d like to see how that’s changed in the past year.

Please click here to answer this year’s survey, it will only take 10 minutes and you’ll be entered into a drawing for a free ticket to any SMX West event in the next two years.

The results will be presented at SMX West 2020 in our digital commerce marketing track.


About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.



Funny font chart separates the good from the evil

• chart, Funny
funny-font-chart-separates-the-good-from-the-evil

Typefaces can be controversial things. One person’s Times New Roman could be another’s Papyrus. Perhaps the only sure-fire way for a typeface to win the hearts of designers is if they’re reasonably priced. (We even went one better and sourced the best free fonts for you to download right now.)

But how do you separate the good typefaces from the bad? Such a task would surely require a chart breaking down the gradations of font quality. Luckily, we have exactly that. The chart follows a pattern you’re sure to recognise if you spend a lot your time plugged into social media. It’s based on the Dungeons and Dragons character alignment scale, but the structure has become a popular design meme in itself.

In this chart, typefaces are split between good, neutral and evil types, then further sub-divided based on whether they’re lawful, neutral, or chaotic. Do you agree with how these famous typefaces have been sorted?

(Image credit: Via @theLincoln)

See the original thread here. As you can see, the old reliable Times New Roman is the most clean-cut of the typefaces as it takes the lawful good crown. On the other end of the scale, Papyrus occupies the chaotic evil spot.

Meanwhile, Cambria sits slap bang in the middle. Although we can’t help but notice the absence of Helvetica, which would surely sit comfortably alongside the good guys? But as Michel points out, this is a typeface scale for writers, who have different priorities when it comes to letter shapes.

this is for writers not designers. No one wants to read a book in Helevetica.October 17, 2019

This begs the question: what would a typeface alignment chart for designers look like? We bet it would look a little different, although Comic Sans would probably still be filling in one of the evil sections.

Related articles: