scandinavian-color-trends

Muzli – Design Inspiration

All the design inspiration you need. It’s like crack for designers. And good for you too! #design #ux #ui #inspiration #creativity #art #startup

Eyal Zuri

Written by

Co-Founder and Creative Director at @usemuzli (acquired by InVision Inc.) | @awwwards judge | https://dribbble.com/eyalz

Muzli - Design Inspiration

All the design inspiration you need. It’s like crack for designers. And good for you too! #design #ux #ui #inspiration #creativity #art #startup

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage – with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

the-myths-of-color-contrast-accessibility

There’s a growing demand for designers to make their interfaces accessible to all users. It’s important to accommodate users with disabilities, but there are many myths to color contrast accessibility being perpetuated by misinformed people.

They often parrot these myths to discredit a design without understanding which situations a color contrast standard applies. Not only that, but they assume an interface is inaccessible whenever color contrast is used to convey information.

Designers often feel the need to obsess over accessibility because of this. They’re misled into believing their interface isn’t accessible when it actually is. This article debunks common color contrast accessibility myths and sets the record straight.

Myth 1: The WCAG requirements are always optimal.

The Web Content Accessibility Guidelines (WCAG) is used as the standard for determining accessible color contrast. However, these guidelines do not always measure up in practical application. Instead of following them dogmatically, you should use the guidelines to guide your design decisions, not dictate them.

One case where the WCAG standards aren’t applicable is with the brightness contrast of white text. Both buttons below have a blue background, but one has white text, and the other has black. When you survey users on which button is easier to read, the majority will tell you the button with the white text is more readable (source). But the accessibility color contrast ratios tell a different story.

cca-bluebuttons

The contrast ratio for the black text is 5.41, which passes the requirement. However, the contrast ratio for the white text is 2.94, which fails it. According to the contrast requirements, the button with white text should be less readable, but it’s more readable.

A similar study comparing white and black button text confirms this finding. Not only did normal visioned users find the white text easier to read, but color blind users did as well (source).

cca-orangebuttons

This contrast inaccuracy seems to occur with white text on blue and orange backgrounds. The WCAG contrast ratios don’t always account for the high brightness contrast of white text. White is pure brightness with no hue or saturation, and brightness is the strongest form of contrast. Therefore, it makes sense why the button with white text is easier to read.

The reason the contrast ratios failed with the white text is that it has high brightness and is on a background with high brightness. Bright text on a bright background is rendered low contrast computationally. Your design is supposed to satisfy what people see, not computational algorithms. It’s why the designer’s eye should always play a part in the equation.

The WCAG are guidelines to help designers choose the right color contrasts. The adage, “The map is not the territory,” applies here. Don’t confuse models of reality with reality itself.

Myth 2: Text needs to meet the AAA requirement, or it’s inaccessible.

WCAG has different levels of conformance for accessibility. Some believe that all text must conform to the highest level of requirements (AAA), or it’ll be inaccessible to a large portion of their users. This notion is false and is evident when you understand how the AAA requirement was made.

The AAA requirement constitutes a contrast ratio of 7:1 to compensate for contrast sensitivity loss by low-vision users with a vision loss of 20/80 or more. Many of these users use assistive technologies that have contrast-enhancing features. They need this technology because they aren’t just viewing content on a single interface, but multiple. The AAA requirement only applies to 20/80 vision loss users who don’t use assistive technologies, which is few and far between (source).

cca-compliance

A vision loss of 20/80 is rare among the general population and mostly affects the elderly suffering from age-related eye diseases. A study found that most low vision is related to aging (source). If the majority of your user base is 70 or older, meeting the AAA requirement is beneficial. The standard is 70 or older because visual acuity starts to decline among users with healthy eyes at that age (source).

Meeting the AA requirement is sufficient for the majority of users. The AA requirement constitutes a contrast ratio of 4.5:1 to compensate for the loss of contrast sensitivity by users with a 20/40 vision loss. A study found the “majority of persons maintain at least fair acuity (20/40 or better) into their 80’s” (source). This finding means that meeting the AA requirement will make your text accessible to the majority of users.

Myth 3: Interface components have the same contrast ratio standard as text.

Many make the mistake of holding interface components to the same contrast ratio standard as text when they are different. Interface components have a contrast ratio of 3:1, while text is 4.5:1. Text requires a higher contrast because users need to read it. Interface components don’t require reading and have a lower standard (source).

cca-componenttext

Many nuances affect text contrast, such as font size and weight. Large text sizes (18 pt) and text with heavier font weights (14 pt bold) require lower contrast ratios (source). Not only that, but certain interface components are exempt from the requirement. Before you hold an interface component or text to a contrast ratio standard, make sure you’re applying it correctly in the right situations.

Myth 4: Gray text and buttons are inaccessible and look disabled.

Another common myth is that gray text is inaccessible. Many assume users can’t read gray text because it looks low contrast. Sometimes this may be true, but other times it’s a false assumption. For example, the button below has gray text and some would assume it’s inaccessible. However, running it through a contrast checker shows that it’s not only AA compliant, but the ratio is well above the standard.

The other myth you might hear is that a gray button is inaccessible because it doesn’t meet the contrast ratio standard. It turns out the success criteria for buttons doesn’t require a visual boundary indicating the hit area. If a button with text has a border, there is no contrast requirement beyond the text contrast (source). Therefore, the gray button that most would assume is inaccessible passes the contrast requirement.

cca-buttonborder

This success criteria also means that icons next to buttons don’t have a contrast requirement as long as the text label meets the 4.5:1 contrast ratio. However, if an icon is without a text label, the 3:1 contrast ratio requirement applies to the icon.

cca-iconcontrast

There’s also the myth that gray buttons look disabled, which is often parroted by biased observers who don’t understand the proper signifier for inactive components. Disabled buttons are signified by the lack of contrast to the text label. When a button is hard to read, users don’t bother with it, which is the intent of a disabled button. Not to mention, the contrast requirement does not apply to inactive components.

cca-disabled

Myth 5: Color blind users can’t tell the difference between contrasting colors.

A common assumption is that if a design uses color contrast to convey information, color blind users won’t notice the difference. Color hue and color contrast are two different dimensions. Color blind users have trouble distinguishing specific color hues. They don’t have difficulty perceiving differences in color contrasts (source).

For example, many would assume the buttons below aren’t accessible to the color blind because it’s using color contrast to indicate different states. But the truth is that color blind users can differentiate the contrasting colors quite clearly. The buttons only use one color hue with no other competing and have sufficient contrast disparity.

cca-colorblind

By using a color blindness simulator, you can simulate what color blind users see. Users with a red-green color deficiency and blue-yellow deficiency have no trouble seeing the difference in color contrast.

Color blind users only have a hard time noticing color contrast when the colors are green and red, with nearly the same darkness (source). The example below shows what color blind users would see if the buttons were red and green with similar darkness.

cca-greenred

If you’re using competing color hues to differentiate states, you need another visual cue besides color. But if you’re only using color contrast to differentiate states, it’s likely accessible to color blind users.

There are various types of color blindness, but the ones you should focus on the most are red-green deficiencies. Red-green color blindness affects more than 99% of all color blind people (source). There are several color blindness simulators you can choose from on Chrome extensions, such as Colorblindly.

Myth 6: Using a color cue alone isn’t sufficient in conveying information.

This last myth is probably the one that people get wrong the most. They’ll often cite the “Use of Color” requirement without recognizing when this standard applies. There are nuances to these standards you need to understand before you start using them willy nilly.

The accessibility requirement states that “color should not be used as the only visual means to convey information, indicate an action, or distinguish an element.” However, this standard only applies to cases where different colors are assigned specific meanings to inform the user (source). In other words, if you’re using color differences to convey information you need an extra cue. But if you’re using lightness and darkness to convey information, you don’t need an extra cue as long as the contrast difference is high enough.

For example, the toggle tokens below use a blue color to indicate the active state. But there is no specific meaning assigned to blue. The active state is conveyed through the color contrast, not the color hue.

cca-colorcontrast

The color hue for the active state is arbitrary. You could use any other color hue, and it would suffice as long as it maintains a high contrast level to the inactive state. As such, the “Use of Color” requirement does not apply to this scenario.

An example where color is assigned meaning is error states on form fields. Red is often used to indicate an error in a text field. In this case, red is not enough to indicate the error state because color blind users won’t see it. The red would appear black to them. Therefore, you need an extra cue, such as text or an icon, to indicate the error state.

cca-errorstate

Another example is using color to indicate system status on a page. The color hues green and red are often used to indicate the severity of system issues. In this case, the “use of color” requirement applies because specific meaning is assigned to the color hues. Icons are needed to help color blind users distinguish each system status.

cca-status

Color contrast isn’t always the only cue at play when it comes to states. Visual depth is also a cue that users experience. It occurs when objects contrasting with the background appear closer and dominant, while objects that lack contrast appear further away and subdued. The blue button in this example seems closest to users. As a result, the emphasis and prominence signify the active state.

cca-depth

It’s from this play of contrast with the background that creates depth in the buttons and allows users to distinguish the active state. If both buttons had the same contrast level, users wouldn’t be able to perceive depth as a visual cue.

The Nuances of Color Contrast Accessibility

Accessibility should always be a priority when designing for users. The WCAG guidelines are an effective tool to help you achieve an accessible design of the highest standard. These myths are not caused by the WCAG guidelines. They are caused by people who misinterpret, misrepresent, and misuse the guidelines. It’s time to put these myths to rest.

Understanding the nuances of color contrast accessibility will help you meet the WCAG standards accurately. When others project color contrast accessibility myths onto your design, you can correct them. You’ll stay true to visual simplicity and aesthetics while balancing it with accessibility at the same time. The result is an inclusive interface that satisfies everyone.

site-flows-kit

user-personas-kit

variable-color-fonts,-how-do-they-work?

Variable color fonts: How do they work?

A tiny guide to Variable Color Fonts

Variable color fonts, how do they work? What can you do with them? Are they going to change the web? Well I don’t know all answers, but I’ll give you an initiation. I hope this tiny guide, combined with links to pieces written by people much smarter than me, will clear up some things!

As variable color fonts are fairly new, there is much to explore. What are the limits, how do browsers handle them? And as fonts can become much more than just letters, the adventure doesn’t end at the ‘A to Z’. So scroll along, and if you want to give it a go yourself, at the end you find an asset pack which includes font files and an example webpage!

Need some inspiration?

Have a look at my Variable Color Font Experiments

Want to create typefaces? Glyphs offers a free trail and many tutorials:

www.glyphsapp.com

Letters or Illustrations

About fonts

In basic terms, fonts are little else than vector drawings, drawn on small artboards, each assigned to unicodes (universal markers). It’s this which allows you to type a letter with your keyboard! Of course there are other things included in a font such as the spacing, but it’s the vectors that makes it exciting. This way a typeface can be scaled indefinitely, but it also allows you to draw anything you would like!

So drawing the paths, I created illustrations instead of letters, which made the perfect subjects for variable color font experiments.

Variable fonts and illustrations

About variable fonts

To be able to transform, variable fonts use a method called interpolation, which automatically creates new instances of a letter between two existing drawings. For this, both drawings have to consist of exactly the same amount of points and handles, as you can’t interpolate into the void!

Normally, the designer chooses a certain weight or position to interpolate into a final (static) design, but with a variable font, this interpolation becomes fluid, which the user can adjust. With a variable font both you will be able to change shape in static and dynamic media, opening up possibilities for dynamic typography.

Rainer Erich Scheichelbauer has written an step-by-step tutorial on how to use Glyphs to create variable fonts:

Learn how to make variable fonts using Glyphs

Color fonts

About color fonts

Color fonts merge layers into a single font file, and allows you to assign a color to each layer. There are various techniques and formats for color fonts, as each operating systems and brower has a preference. But for a variable color font, Microsoft’s CPAL/COLR system is required, as the other formats are incompatible with the interpolation. You can tweak each color layer, giving them the RGB value you would like and even assign alpha values. One of the most useful things is the ability for layers to overlay, allowing you to mask elements of the illustration/letter.

Rainer Erich Scheichelbauer has written an step-by-step tutorial on how to use Glyphs to create CPAL/COLR color fonts:

Learn how to make color fonts using Glyphs

Combining variable and color fonts

Combining variables and color

With your variable font transformed to CPAL/COLR layers, You can assign your variables to an axis (such as width, weight, or your own invention), and can add a value to these axis, allowing you to have control over each transformation, up to the decimal.

Now you just have to export it! Glyphs can’t export variable color fonts into webfonts, so you will have to export it as a normal variable font first, and afterwards convert it into a WOFF2 file. For this you can use one of the many online converters.

Variable color fonts on the web

Letting your browser do the moving

Only usable (currently) for the web, variable color fonts can be added to on your pages with just a few lines of css and a woff2 font file. Compared to SVG’s, variable color fonts allow little customisation, but are easier to implement. When loaded on your page as a variable font, you are able to animate the font, or use other input, such as browser size, microphone, camera or gyroscope to adjust the variables.

Want to animate variable fonts in your browser? The Etcetera Type Company has made an excellent tutorial:

Learn how to use CSS to animate your variable fonts

Want to find out how variable fonts can interact with your browser? Mandy Michael has made many great experiments and open codepens:

View examples & code on how to make your variable font interactive

Variable color font support

Variable color fonts and browsers

Not all browsers support variable color fonts in the same way: Some may render the characters incomplete, or create a pixelized preview. Currently Safari has the best support, keeping the visuals sharp while also allowing it to animate without errors. (other known browser errors include visual cut-offs or not loading the font’s color palette).

While color fonts and variable fonts are supported by program’s such as Adobe Illustrator and Photoshop, variable color fonts are not. These programs will only show a placeholder character when loaded. Although this character will be variable, the color table will be inactive.

Variable fonts trucks

What the future will bring

The tech is new, the adventure big! The surface of what’s possible hasn’t been scraped yet, so let’s continue this adventure together! Have a go with the asset pack, and hope this condensed writeup was of help! If you have questions, feel free to reach out by mail, or contact me on twitter.

For a look under the hood

Download the assets for my variable color present

And of course some thanks

I would have never been able to make headway into the world of Variable Color Fonts without the great tutorials by Rainer Erich Scheichelbauer.

And my Variable Color Fonts would never have seen any real use if it wasn’t for Mandy Michael’s cool experiments, which showcase variable fonts interacting with browsers, and other output/input.

debunking-color-contrast-accessibility-myths

There’s a growing demand for designers to make their interfaces accessible to all users. It’s important to accommodate users with disabilities, but there are many myths to color contrast accessibility being perpetuated by misinformed people.

They often parrot these myths to discredit a design without understanding which situations a color contrast standard applies. Not only that, but they assume an interface is inaccessible whenever color contrast is used to convey information.

Designers often feel the need to obsess over accessibility because of this. They’re misled into believing their interface isn’t accessible when it actually is. This article debunks common color contrast accessibility myths and sets the record straight.

Myth 1: The WCAG requirements are always optimal.

The Web Content Accessibility Guidelines (WCAG) is used as the standard for determining accessible color contrast. However, these guidelines are not always optimal and applicable. Instead of following them blindly, you should examine how the color contrast standards measure up in practical application.

One case where the WCAG standards aren’t applicable is with the brightness contrast of white text. Both buttons below have a blue background, but one has white text, and the other has black. When you survey users on which button is easier to read, the majority will tell you the button with the white text is more readable (source). But the accessibility color contrast ratios tell a different story.

cca-bluebuttons

The contrast ratio for the black text is 5.41, which passes the requirement. However, the contrast ratio for the white text is 2.94, which fails it. According to the contrast requirements, the button with white text should be less readable, but it’s more readable.

A similar study comparing white and black button text confirms this finding. Not only did normal visioned users find the white text easier to read, but color blind users did as well (source).

cca-orangebuttons

This contrast inaccuracy seems to occur with white text on blue and orange backgrounds. The WCAG contrast ratios don’t always account for the high brightness contrast of white text. White is pure brightness with no hue or saturation, and brightness is the strongest form of contrast. Therefore, it makes sense why the button with white text is easier to read.

The reason the contrast ratios failed with the white text is that it has high brightness and is on a background with high brightness. Bright text on a bright background is rendered low contrast computationally. Your design is supposed to satisfy what people see, not computational algorithms. It’s why the designer’s eye should always play a part in the equation.

The WCAG are guidelines to help designers choose the right color contrasts. The adage, “The map is not the territory,” applies here. Don’t confuse models of reality with reality itself.

Myth 2: Text needs to meet the AAA requirement, or it’s inaccessible.

WCAG has different levels of conformance for accessibility. Some believe that all text must conform to the highest level of requirements (AAA), or it’ll be inaccessible to a large portion of their users. This notion is false and is evident when you understand how the AAA requirement was made.

The AAA requirement constitutes a contrast ratio of 7:1 to compensate for contrast sensitivity loss by low-vision users with a vision loss of 20/80 or more. Many of these users use assistive technologies that have contrast-enhancing features. They need this technology because they aren’t just viewing content on a single interface, but multiple. The AAA requirement only applies to 20/80 vision loss users who don’t use assistive technologies, which is few and far between (source).

cca-compliance

A vision loss of 20/80 is rare among the general population and mostly affects the elderly suffering from age-related eye diseases. A study found that most low vision is related to aging (source). If the majority of your user base is 70 or older, meeting the AAA requirement is beneficial. The standard is 70 or older because visual acuity starts to decline among users with healthy eyes at that age (source).

Meeting the AA requirement is sufficient for the majority of users. The AA requirement constitutes a contrast ratio of 4.5:1 to compensate for the loss of contrast sensitivity by users with a 20/40 vision loss. A study found the “majority of persons maintain at least fair acuity (20/40 or better) into their 80’s” (source). This finding means that meeting the AA requirement will make your text accessible to the majority of users.

Myth 3: Interface components have the same contrast ratio standard as text.

Many make the mistake of holding interface components to the same contrast ratio standard as text when they are different. Interface components have a contrast ratio of 3:1, while text is 4.5:1. Text requires a higher contrast because users need to read it. Interface components don’t require reading and have a lower standard (source).

cca-componenttext

Many nuances affect text contrast, such as font size and weight. Large text sizes (18 pt) and text with heavier font weights (14 pt bold) require lower contrast ratios (source). Not only that, but certain interface components are exempt from the requirement. Before you hold an interface component or text to a contrast ratio standard, make sure you’re applying it correctly in the right situations.

Myth 4: Gray text and buttons are inaccessible and look disabled.

Another common myth is that gray text is inaccessible. Many assume users can’t read gray text because it looks low contrast. Sometimes this may be true, but other times it’s a false assumption. For example, the button below has gray text and some would assume it’s inaccessible. However, running it through a contrast checker shows that it’s not only AA compliant, but the ratio is well above the standard.

The other myth you might hear is that a gray button is inaccessible because it doesn’t meet the contrast ratio standard. It turns out the success criteria for buttons doesn’t require a visual boundary indicating the hit area. If a button with text has a border, there is no contrast requirement beyond the text contrast (source). Therefore, the gray button that most would assume is inaccessible passes the contrast requirement.

cca-buttonborder

This success criteria also means that icons next to buttons don’t have a contrast requirement as long as the text label meets the 4.5:1 contrast ratio. However, if an icon is without a text label, the 3:1 contrast ratio requirement applies to the icon.

cca-iconcontrast

There’s also the myth that gray buttons look disabled, which is often parroted by biased observers who don’t understand the proper signifier for inactive components. Disabled buttons are signified by the lack of contrast to the text label. When a button is hard to read, users don’t bother with it, which is the intent of a disabled button. Not to mention, the contrast requirement does not apply to inactive components.

cca-disabled

Myth 5: Color blind users can’t tell the difference between contrasting colors.

A common assumption is that if a design uses color contrast to convey information, color blind users won’t notice the difference. Color hue and color contrast are two different dimensions. Color blind users have trouble distinguishing specific color hues. They don’t have difficulty perceiving differences in color contrasts (source).

For example, many would assume the buttons below aren’t accessible to the color blind because it’s using color contrast to indicate different states. But the truth is that color blind users can differentiate the contrasting colors quite clearly. The buttons only use one color hue with no other competing and have sufficient contrast disparity.

cca-colorblind

By using a color blindness simulator, you can simulate what color blind users see. Users with a red-green color deficiency and blue-yellow deficiency have no trouble seeing the difference in color contrast.

Color blind users only have a hard time noticing color contrast when the colors are green and red, with nearly the same darkness (source). The example below shows what color blind users would see if the buttons were red and green with similar darkness.

cca-greenred

If you’re using competing color hues to differentiate states, you need another visual cue besides color. But if you’re only using color contrast to differentiate states, it’s likely accessible to color blind users.

There are various types of color blindness, but the ones you should focus on the most are red-green deficiencies. Red-green color blindness affects more than 99% of all color blind people (source). There are several color blindness simulators you can choose from on Chrome extensions, such as Colorblindly.

Myth 6: Using a color cue alone isn’t sufficient in conveying information.

This last myth is probably the one that people get wrong the most. They’ll often cite the “Use of Color” requirement without recognizing when this standard applies. There are nuances to these standards you need to understand before you start using them willy nilly.

The accessibility requirement states that “color should not be used as the only visual means to convey information, indicate an action, or distinguish an element.” However, this standard only applies to cases where different colors are assigned specific meanings to inform the user (source). In other words, if you’re using color differences to convey information you need an extra cue. But if you’re using lightness and darkness to convey information, you don’t need an extra cue as long as the contrast difference is high enough.

For example, the toggle tokens below use a blue color to indicate the active state. But there is no specific meaning assigned to blue. The active state is conveyed through the color contrast, not the color hue.

cca-colorcontrast

The color hue for the active state is arbitrary. You could use any other color hue, and it would suffice as long as it maintains a high contrast level to the inactive state. As such, the “Use of Color” requirement does not apply to this scenario.

An example where color is assigned meaning is error states on form fields. Red is often used to indicate an error in a text field. In this case, red is not enough to indicate the error state because color blind users won’t see it. The red would appear black to them. Therefore, you need an extra cue, such as text or an icon, to indicate the error state.

cca-errorstate

Another example is using color to indicate system status on a page. The color hues green and red are often used to indicate the severity of system issues. In this case, the “use of color” requirement applies because specific meaning is assigned to the color hues. Icons are needed to help color blind users distinguish each system status.

cca-status

Color contrast isn’t always the only cue at play when it comes to states. Visual depth is also a cue that users experience. It occurs when objects contrasting with the background appear closer and dominant, while objects that lack contrast appear further away and subdued. The blue button in this example seems closest to users. As a result, the emphasis and prominence signify the active state.

cca-depth

It’s from this play of contrast with the background that creates depth in the buttons and allows users to distinguish the active state. If both buttons had the same contrast level, users wouldn’t be able to perceive depth as a visual cue.

The Nuances of Color Contrast Accessibility

Understanding the nuances of color contrast accessibility will help you meet the WCAG standards accurately. When others project color contrast accessibility myths onto your design, you can correct them. You’ll stay true to visual simplicity and aesthetics while balancing accessibility at the same time. The result is an inclusive interface that satisfies everyone.

FP-tout

PP-tout

choosing-a-good-color-scheme-for-your-website

color scheme

Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable.

Georgia O’Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore.

Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it’s hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website.

The Psychology Behind Color

Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood.

It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture.

color scheme

However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with:

  • Black: Evil
  • White: Purity
  • Red: Love
  • Blue: Calm
  • Green: Envy
  • Purple: Wealth

These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time.

For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite.

There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage.

How Do Companies Utilize Color Today?

As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences.

To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs.

Red – When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance sales since it’s known to call your attention. Red has even shown to raise the human heart rate measurably when they see it. Red brands: Frito Lay, Nintendo, Netflix, ESPN, Coca-Cola, and Lego.

Blue – Blue in marketing is used to symbolize professionalism and strength. It’s a favorite color for a lot of people, so it’s often used to demonstrate trust. Blue brands: Facebook, Visa, Samsung, AT&T

Yellow – Yellow is all about optimism and happiness. It’s great at grabbing users’ attention, so it’s commonly used for fast food brands. Yellow brands: McDonald’s, Snapchat, Subway, IKEA.

Green – Green has recently been used to show eco-friendly brands, but it’s also used to convey growth with financial wellness. Green is related to health, relaxation, and productivity. Green brands: Starbucks, Excel, Holiday Inn, Heineken, and Land Rover.

Purple – Purple has come a long way, but it still does symbolize royalty as well as wisdom and success. This is why it’s usually used for luxury brands. Purple brands: Crown Royal, Qatar Airways, Hallmark, and Cadbury.

Black – Black as a color has also developed from its original “evil” symbolism. Today, it conveys professionalism and relates to intelligence and authority. Brands use black to maintain simplicity or to show a luxurious quality. Black brands: Amazon, Disney, Chanel, Nestle, Gucci, Hermes.

Multi-Color – Finally, sometimes brands use a few colors to show their diversity and to stand out from other brands. These are often used by internet-based companies or global brands that want to show connectedness. Multi-color Brands: Windows, Google, NBC, eBay, the Olympics.

How did you feel reading through these lists of brands? If you’re like most people, you likely understood the connection just by your current feelings about these brands. These brands have been crafted by expert marketers who use colors to tell their story.

Step-By-Step Guide to Choosing Your Website Color Scheme

With your website, you want it to tell the story of your brand, but you need to do that in a simplified way that doesn’t get in the way of the user experience. It takes users a startling 50 milliseconds to form an opinion about your website. That’s less than a second to make an impact.

Go through these steps below to make sure you’re choosing the right colors for your website.

Step 1: Choose Your Dominant color

First, you need to choose your dominant color. This is your brand color, and it’s how you’re going to create a design you love. Remember all of those words and emotions associated with the colors we listed below? Refer to your list and decide which color most closely relates to your brand.

This is the color your audience will remember most when they visit your website. If you’re trying to show that you’re eco-friendly or growth-driven, go with green. If you’re a calming, thoughtful brand, go with blue, and so on. If you already have a logo, make sure this color is complementary or the same.

Step 2: Consider Your Audience

Next, consider your audience and what colors they’ll prefer. Remember how we said our perception of color will depend on our history and culture? This is very relevant if you’re trying to address a specific group of people.

While all genders can like all colors, it’s true that some colors and shades speak to one gender more. The same goes for age. Keep your target audience in mind to make sure your colors speak to them. Here’s a simple guide to help:

  • Bright vs Soft – Men prefer bright colors while women prefer soft colors
  • Blue, Purple, and Green – These are the colors women prefer the most
  • Blue, Green, and Black – These are the colors men prefer the most
  • Bright colors – Brighter colors appear to younger users
  • Achromatic – These are colors that have no hue (like black and grey), and they’re preferred by older adults and men

Step 3: Where to Use Your Dominant Color

Now, it’s time to utilize your dominant color. You want this color to attract attention, but not too much attention. We’ve all visited websites that had too much color, and it can be confusing to know where to even look. Try to use your dominant color in a limited number of places, especially where you want users to take action.

The best places to use your dominant color are in the logo, menu tabs, calls to action, and when highlighting important information. They’re also useful for titles and buttons.

Step 4: Choosing and Using Your Accent Colors

Your website would be boring if you only had one color. If you want your website to appear professional, you need accent colors. This is the scary part since mixing colors can be complicated.

When in doubt, limit yourself to 1 or 2 accent colors. Too many colors can be overwhelming. Your accent color might be the same color but in a different shade, like choosing a maroon when you already have red as your dominant color. It might also be a neutral that complements your current color. You might even bring in an entirely new color that means something to your brand.

Where should you use your accent color? Use it in subtle places like in the current menu tab, subtitles, and to highlight secondary information.

Step 5: Tie It Together

Last but not least, it’s time to tie it all together. Now that you know what colors are right for your website, it’s time to create a stylish website that works for your business.

Start by building a website or finding a premium theme that matches your design aesthetic. From there, customize any elements to make sure the right colors are pulling through.

Consider any extras that incorporate your colors as well like graphics, images, and more. These are the things that tie the entire look together. To finish the process, take a look at your completed website. How does it make you feel? It can help to bring in some extra sets of eyes.

Final Thoughts

Creating a website is about more than throwing different colors on the page. In fact, color is one of the most complex parts of the design process. Not only does it take some understanding of colors to know which look good together, but you also need to know the meaning behind the colors you use.

You can experience this for yourself the next time you go shopping. Take a look at the different brands offered for a specific product. How do these brands make you feel? It’s this same effect you’re trying to achieve with your website.

The right colors come from your audience and the meanings behind these colors, not just what colors you prefer. If you put your audience first, you’ll create the best color scheme for your website in no time.

dark-mode-–-working-with-color-systems

The requirements for designers to be more structured has been surging across the industry these past years. And with the introduction of Dark Modes in both mobile and desktop OS’s, another area of design now needs to be put into systems. Our colors.

Søren Clausen

As designers, we often base our color choices on what looks best for the specific element we are working on. When we do this, the only consistency will be our personal taste and we might end up with a slightly inconsistent use of colors because of it. And an inconsistent color palette will give you problems once you want to create a secondary color scheme, or a dark mode.

Applying a systematic approach to our colors will help us stay organized and give us reasoning behind how and when we use certain colors. But most importantly, it will enable us to easily apply a new color scheme to our design. Our Dark Mode will only be a few color tweaks away, once everything is put into the system.

Let’s dive into one approach of creating a color system.

As with all systems, one of the most important things are reasoning. Why we’re using this color instead of that color. That’s exactly what we need to do. We need to assign roles to all of our colors.

Luckily it’s really simple, and we can learn a lot from both Apple and Google. You can dig into their documentation to know how they work with color systems.

Looking at our own color system, we need to define our roles and give them clear and descriptive names. The name of our colors should convey the purpose of the color, and not the specific color value.

For this case, we will split them into 3 categories.

A tint is often the brand color and our secondary colors. We can add as many tints as we need. I.e. we might have a brand color and a few semi-transparent variations of that brand color.

Gradients should be added as individual colors. This will make it easier to change later on.

Tints are usually used for interactive elements, but they don’t have to. The only important thing is that they have a defined role.

So let’s do that.

Role — Used for interactive elements, illustrations and highlights.

Elements using “Tint” colors

Background colors are what it sounds like. A background color.

Since we will use more than one background color in our product, we need to define a few of these and their roles.

The role of the backgrounds are usually defined in layers. So our primary background is always at the bottom, then comes the secondary background, and then the tertiary background on top.

Alternative backgound colors can also be defined.

Role — Used for the backgrounds of elements, in 3 levels.

Elements using “Background” colors

Now we reached the elements we place on our background colors. This will mostly be text, separators etc. Since we will need text labels with different emphasis, we will define a few levels for those.

You might also need more than one separator color, depending on what background they are placed on.

Role — Used all foreground elements placed on any background.

Elements using “Foreground” colors

Sometimes we will need to create roles that are very specific. This is not wrong, but we should always keep our system as simple as possible.

In our case, we need a role specifically for text placed on a Tint color.

Role — Used for elements placed on a Tint color.

A case where “On Tint” is needed

Now that we have defined our roles, it’s time to assign colors to them.

This isn’t that different than what we’re used to, when creating a color scheme.

It’s a good idea to try out your color scheme in an interface before you save them. It’s just easier when your colors aren’t locked into the system.

This is also the right time to make sure that your color scheme lives up to the standards of WCAG 2.0 and are as accessible as possible.

So play around, and once you are happy with your color scheme, you save them and assign them a role (in reality it’s just a matter of naming you color the same as the role).

Heres an example of a color scheme with roles assigned.

Full Color System

Since we defined roles for every single color, it’s simple to assign new colors to all of the roles, and instantly we will have recolored our entire product.

The color system forces us to choose colors that work for their role and the backgrounds they are placed on. And as a bonus, we already did most of the work for the developers that are going to be implementing the Dark Mode. They will be able to use the color roles as their variables and can assign any set of colors to those variables.

Have a look:

Switch between light and dark

Now, wouldn’t it be nice if you could switch between your light and dark color scheme in Sketch? Without having to create duplicate styles and duplicate elements?

Well, now you can!

A simple plugin to manage your color system, and switch between light and dark mode, as you design. Built to be lightweight, and feel like a part of Sketch. It integrates seamlessly with your Document Colors, so you can continue to work like you are used to.

Color System Plugin for Sketch

Color System Plugin for Sketch

Simply flip the switch to change the color scheme. Pretty neat right?Download the plugin to get started on your dark mode!


color-tools-for-designers-2019

Designers are increasingly taking risks and using single bold colors to communicate their web design. No matter what color you need to work with to create a good color scheme, there are best practice examples all over the web.

Moreover, when informed by color psychology, designers can make the best decisions for their color schemes that deliver emotional impact.

PROMOTED

16. Site Palette

A browser extension to generate comprehensive palettes. A must-have tool for designers and frontend developers. Free colour scheme extraction

17. BrandColors

The biggest collection of official brand color codes around. Includes hex colors codes for 500 brands including Facebook, Twitter, Instagram, and many more.

18. Colorwise

Search through the most voted products on Product Hunt

19. HTML Color Codes

Easily find HTML color codes for your website using our color picker, color chart and HTML color names with Hex color codes, RGB and HSL values.

20. ColorBox

Colorbox is a color tool to produce color sets.

21. Generate — Coolors.co

Create, save and share beautiful palettes in seconds!

22. Color — Cloudflare Design

A color palette tool for interface design

23. Instant Duotone Effect Generator

Create beautiful duotone effects instantly in your browser for. Upload your own image or use one of ours: dozens of perfect duotone pairings included.

24. Color Tool — Material Design

Create and share color palettes for your UI, and measure the accessibility of any color combination.

25. Blendy

Blendy is a tool to preview CSS Background blend modes quickly. You can play around with blend modes, colors, gradients and try them on your images.

26. LOL Colors

Curated color palette inspiration

27. Color Hunt

Color Hunt is a free and open platform for color inspiration with thousands of trendy hand-picked color palettes

28. ColorMe

Visualize The CSS Color Function.

29. Polarite

Polarite is a machine learning assisted decision making app for generating harmonious color schemes.

30. Gradient Hunt

Thousands of trendy color gradients in a curated collection that is updated daily. Get a fresh color gradient for your next design project and save all the gradients you like.

.

.

31. Palettable

Generate beautiful color palettes using the knowledge of millions of designers.

32. ColorSpark

A simple and effective tool that generates random colors and gradients to help designers put together unique and striking color palettes.

33. SVG Colorizer

SVG Colorizer, colorize SVG icons and SVG vectors automatically

34. Sip

Sip Color Picker for Mac. A better way to collect organize and Share colors.

35. CoolHue 2.0

Get free sketch gradient colors plugin and gradient collection palette.

36. Color Koala

Color Koala is a quick palette generator, creating gorgeous colors for all of your side projects.

37. SchemeColor

SchemeColor.com is a top-rated website to download, create and share thousands of beautiful color combinations. Get detailed information on hexadecimal colors codes and convert them to RGB and CMYK equivalents.

38. Free Mesh Gradient Collection

100 mesh gradients in .sketch, .png, .ai, .jpg, .eps

39. WebGradients

Come to WebGradients.com for 180 beautiful linear gradients in CSS3, Photoshop and Sketch. This collection is curated by top designers and totally free.

40. Gradient Buttons

Beautiful Gradient Buttons with Hover Effect

41. ColorKit

ColorKit blends colors and generates a color’s shades and tints.

42. Eggradients

Ready to use gradient background colors. ✓ Cool Gradients are prepared according to the latest design trends. And it is served in the form of eggs. ✓ With hex and CSS codes.

43. Cool Backgrounds

Explore a beautifully curated selection of cool backgrounds that you can add to blogs, websites, or as desktop and phone wallpapers.

44. Google Art & Culture Experiment — Art Palette

Art Palette is part of Arts & Culture experiments, which explore innovative ways for users to interact with art collections. With Art Palette, you can search for artworks that match a color combination of your choice.

45. GradPad

CSS gradient generator, create lovely CSS color gradients for web designs in the browser

.

PROMOTED

46. Khroma

Khroma is the fastest way to generate, discover, search, and save color combos and palettes you’ll want to use.

47. Color palettes

Browse thousands of color combinations on Canva and create your own designs without hiring a designer. It’s free!

48. Color Safe

Color Safe is a tool to explore beautiful, accessible color palettes for your website based on Web Content Accessibility Guidelines (WCAG).

49. Paletton

Use the color wheel to create great color palettes.

50. Colordot

Simple color picker everyone

51. Colors

Colors is a 100% data driven collection of color palettes.

52. Contrast Ratio

Easily calculate color contrast ratios. Passing WCAG was never this easy!

53. Color Lisa

Color palette masterpieces of the world’s greatest artists.

54. Color Designer

The main purpose of this tool is to help with building a color palette and generate tints and shades based on it. Just pick a color, and the app does the rest. You can use the preselected colors or the color picker for more control.

55. Color.review

A modern tool for exploring and finding accessible colors. Make sure that everyone can see your creations.

56. Blend

Blend — Create and customize beautiful CSS3 gradients.

57. Contrast

A macOS app for quick access to WCAG color contrast ratios

58. Grabient

Beautiful and simple UI for generating web gradients.