Facebook announced on Tuesday it is testing a number of new features for creators and public figures on the platform. Among the new features is a Collaborative Stories function that allows multiple public figures to post within a single Facebook Story. Facebook is also releasing new ways for creators to engage with fans and more monetization opportunities.

Collaborative Stories. Facebook’s Collaborative Stories feature aims to help creators build more exposure on the platform and grow their audiences. Multiple artists who performed at the music festival Tomorrowland were given access to the new feature, including the band The Chainsmokers who saw 92% of their Story views coming from Facebook users who do not follow the band on the platform.

available to a limited group of brands on Instagram since earlier this year. The company announced this week it was testing an in-app checkout feature for dynamic ads in the Facebook News Feed.

Surfacing more creators in the News Feed. Facebook is also testing new features that would surface more creators in the News Feed based on a user’s activity, such as the public figures they are already following and content they have engaged with on Facebook.

“This is a small test for now,” said Smith and Goldman. “We’re exploring different approaches to introduce people to both familiar faces and emerging talent.”

Why we should care. Facebook is aiming to build out a welcome environment for creators, releasing new features and monetization opportunities that put it in direct competition with YouTube in terms of being a creator-friendly platform. The Collaborative Stories and fan engagement tools will help creators and public figures grow their following, which in turn, puts them in prime position to take full advantage of Facebook’s monetization capabilities.

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