Facebook announced on Tuesday it is testing a number of new features for creators and public figures on the platform. Among the new features is a Collaborative Stories function that allows multiple public figures to post within a single Facebook Story. Facebook is also releasing new ways for creators to engage with fans and more monetization opportunities.
Collaborative Stories. Facebook’s Collaborative Stories feature aims to help creators build more exposure on the platform and grow their audiences. Multiple artists who performed at the music festival Tomorrowland were given access to the new feature, including the band The Chainsmokers who saw 92% of their Story views coming from Facebook users who do not follow the band on the platform.