250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API.

Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance and Gmail deliverability.

“Before now, it was very challenging to monitor Gmail performance across multiple IP addresses and domains,” said 250ok Senior Vice President of Product Alex Griffis, “This integration provides more context into Gmail delivery in a single report.”

Why we should care

Optimizing for deliverability is a key focus for email marketers, particularly in the age of the managed inbox. With this integration, 250ok clients will be able to access up to four months of Gmail performance data, which can be back-filled into 250ok’s analytics reports and dashboards — giving marketers more flexibility when it comes to analyzing their email marketing data.

250ok also said it will soon release tools that allow marketers to build custom dashboard widgets, reports and alerts based on Gmail performance.

More on the news

  • 250ok claims to be the first email analytics platform to gather Google Postmaster Tools data into one solution.
  • 250ok email marketing insights includes analytics around deliverability, design, sender reputation, fraud protection and consumer engagement.
  • The company recently launched a Validation solution for list hygiene.

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