A new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee global business marketing at Twitter, aiming to help businesses improve results from platform’s advertising capabilities.

Facbook, Google history. Reporting to Twitter’s VP of Marketing Brad Ramsey, Kim boasts more than 20 years of experience in the tech and digital sectors, leading digital adoption and growth across mobile, video, search, messaging, and social at companies including WhatsApp, Facebook, and Google.

“There’s no platform more embedded in every day culture and what’s happening than Twitter,” Kim said in a statement on Monday. “In this day and age, that is a critical opportunity for marketers to make meaningful connections with influential audiences to grow their business and brand.”

Why we should care. In his new role, Kim is tasked with communicating Twitter’s advertising value to businesses. In his last role at WhatsApp, Kim was responsible for leading product marketing strategy for business, brand and growth.

In the first quarter of 2019, Twitter reported an 18% increase in ad revenue year-over-year to $679 million. Additionally, total ad engagements increased 23% in the first quarter, while cost-per-engagement fell 4%.

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