Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday purchases in October or earlier (compared to one in ten shoppers globally), according to Facebook’s holiday shopping survey. It’s also likely more than half of shoppers will make holiday purchases on mobile devices this year. That means commerce brands should be getting their mobile experiences and holiday marketing plans in order now.
2017 survey from BigCommerce found nearly 40% of retailers began their holiday campaign planning anywhere from one to four months before the holiday season. With Black Friday falling on November 29 this year, we’re officially four months out from the start of the biggest holiday shopping week of the year. And this year, mobile is likely to play a bigger role in the customer journey than ever before.
For more insights, Facebook has packaged the data from its holiday shopper surveys conducted by Ipsos in an interactive tool you can filter by market and shopping behaviors.
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