Meet the MarTech keynote speakers

• keynote, MarTech
meet-the-martech-keynote-speakers

Exciting news, marketer: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketing…

Challenge #1: Data Deluge

We marketers have access to more data than ever before. That’s swell… if you can derive value from it. Nancy’s keynote, Make Data Stick through Duarte DataStory™, delivers a framework for making sense of limitless data, and actionable tactics for using data to tell compelling, humanizing stories to your teams, stakeholders, and customers.

Challenge #2: Digital Noise

Delivering consistently terrific customer experiences across digital channels is the Holy Grail of martech. But all those touchpoints create a ton of clutter. Brian’s keynote, The Distracted Customer: How to Connect the Dots Between Martech, Marketing Operations, and Customer Distractions to Deliver Clarity and Value, provides the insights that will help your organization break through the noise to serve customers in meaningful and genuinely helpful ways.

Connect with Nancy Duarte, Brian Solis, and a thriving community of nearly 2,000 senior marketers at MarTech next April. Choose your ideal pass based on budget and goals, and register now to enjoy up to $900 off on-site rates!

  • All Access: All conference sessions, keynotes, networking events (including the 2020 Stackie Awards!), the Expo Hall, the official MarTech event app, hot meals, WiFi, and more. Book now and save $450 off on-site rates.
  • All Access Workshop Combo (best value!): Add an expert-led, half-day workshop to your All Access pass for an immersive, intimate learning experience. Book now and save $900 off on-site rates.
  • Expo : Unlimited access to the Expo Hall, sponsored sessions, select networking (yep, including the Stackies!), refreshments, free WiFi, the official MarTech mobile app, and more. Book now and it’s… free!

See you in San Jose 🙂

Psst… Need to convince your manager to let you attend? Rely on our handy Get Your Boss On Board resources, including talking points, a pricing breakdown, and a templated letter!

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.



MarTech East keynote: Better marketing starts with better orchestration

• keynote, MarTech
martech-east-keynote:-better-marketing-starts-with-better-orchestration
MarTech East on Wednesday, Cesar Brea, partner at Bain & Company, delivered a morning keynote session on the critical role of alignment in an organization’s marketing success.

The majority of marketers are hyperfocused on results with little regard to the processes and connections needed to achieve those outcomes, Brea explained. But the most successful marketing leaders focus more on the orchestration and organization of their marketing efforts than in their technical sophistication.

Whether building out a longterm marketing strategy or launching a quick-hit campaign, successful marketing requires highly-integrated processes. As Brea pointed out, marketing orchestration can be just as important as the results.

Brea outlined five key trends for successful marketing orchestration, exploring how each of these trends will evolve as the digital marketing landscape continues to grow.