Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the 130 million listeners of its ad-supported plan or its original and exclusive podcasts.

Spotify told Ad Age in a statement that it does “not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content.”

Why we care

Tech platforms have been grappling with how to handle political advertising on their sites, particularly ahead of the 2020 U.S. presidential election. In November, Twitter announced a ban on promoting political content. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Twitter CEO Jack Dorsey tweeted.

Microsoft-owned LinkedIn and Bing do not allow political advertising.

Facebook introduced new rules for political campaign and issue ads in 2018, requiring advertisers to be verified. However, Facebook refuses to fact check political ads.

Spotify’s new policy will cover candidates, elected and appointed officials, nonprofits and political parties and Super PACs as well as advocacy content around political entities and legislative or judicial outcomes, Ad Age reported.

More on the news

  • Spotify said it will “reassess this decision” as its capabilities evolve.
  • Political advertising accounts for a small fraction of Spotify’s ad business and halting it likely won’t have a material impact.
  • As of this writing, the company had not yet updated its policy page, which continues to list U.S. political ads as restricted but not banned: “Political advertising (candidates, campaigns, issues) is permitted in the U.S. subject to restrictions. We do not accept political advertising outside the U.S.”

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.


Apple’s WebKit team is out with another update to Intelligent Tracking Prevention (ITP) for Safari that targets potential tracking workarounds.

In a blog post titled “Preventing Tracking Prevention Tracking,” WebKit’s John Wilander laid out three updates to fight detection of “which content and website data is treated as capable of tracking” and “improve tracking prevention in general.”

First, some background on Safari, ITP and cookie blocking. Safari has long restricted entities from setting third-party cookies if they don’t already have first-party relationships with users. Then ITP came on the scene in 2017 to identify and limit cookies of any type that have the ability to track users across sites. This severely limits cookie pools for audience targeting, including retargeting campaigns. Furthermore, it limits analytics and attribution data from Safari, which means marketers lose visibility into how their campaigns are performing with typically high-value iOS users.

If you thought Safari and ITP’s previous iterations had pretty well done in third-party cookies, you’d be right, but there are more holes to plug. The updates below apply to Safari on iOS and iPadOS 13.3, Safari 13.0.3 on macOS Catalina, Mojave, and High Sierra.

Cross-site request referer headers

The change. “ITP now downgrades all cross-site request referrer headers to just the page’s origin. Previously, this was only done for cross-site requests to classified domains.”

What is a cross-site request header referrer? When a user loads a web page with embedded content from another domain, as in a tracking pixel, the request header referrer for the tracking domain will no longer contain the full web address of the host page, only the domain name. That used to be done only for sites classified as trackers.

What the change means. Of the updates, this is the one that will have analytics implications. If a user loads a page from one web site with assets embedded from another, Safari will strip out the URL details contained in the request referrer header.

This means analytics will only show the referring domain, not the referring page.

Example. A user loads a page with assets from https://images.example via https://store.example/baby/strollers/deluxe-stroller-navy-blue.html. In Safari, the referrer header value will not contain that entire URL path. It will only include the root domain https://store.example/.

In this case, analytics provided by https://images.example would only record https://store.example as the referrer and not the full referrer path of /baby/strollers/deluxe-stroller-navy-blue.html.

(More) third-party cookie blocking

The change. “ITP will now block all third-party requests from seeing their cookies, regardless of the classification status of the third-party domain, unless the first-party website has already received user interaction.”

What the change means. This is really aimed at preventing attackers from “seeing their cookies.” It is minor from a marketer’s perspective but further reinforces the need for first-party relationships with users. If you have widgets placed on other sites, it doesn’t matter what your domain classification is, you will need to have a prior first-party relationship with a user in order to see your cookies on those sites. This has been the case in most contexts already.

Example. A user clicks on a YouTube video embedded on a news site. If that user has not previously logged into or visited and accepted cookies at, YouTube will not be able to track engagement from that site.

If you’re not a heavily trafficked site like YouTube and count on tracking from widget embeds, you have little to no visibility into Safari users.

Storage Access API update

The change. “As of this ITP update, the Storage Access API takes Safari’s cookie policy into consideration when handling calls to document.hasStorageAccess().

Now a call to document.hasStorageAccess() may resolve with false for one of two reasons:

  1. Because ITP is blocking cookies and explicit storage access has not been granted.
  2. Because the domain doesn’t have cookies and thus the cookie policy is blocking cookies.”

What is the Storage Access API? This API enables third-party embedded content to gain access to storage that is typically only accessible in a first-party context. With the Storage Access API, embedded items can determine if they have access and request it from the browser’s user agent.

Typically browsers will not give third-party embedded resources access to the same set of cookies and site storage. And document.hasStorageAccess() indicates whether the document has access to its first-party storage.

What it means. This, too, is aimed at attackers and will have little marketing implication. Detlef Johnson, Search Engine Land’s resident technical SEO expert, explained it this way, “The Storage Access API change is about closing a gap of a false positive API response pertaining to the third-party cookie policy of a given website. For an example of another attack vector, an attacker could previously figure out if YouTube is classified by ITP as a tracker or not by making a malicious request and testing for side effects of whether cookies were sent or not.”

Why we care

It’s important to understand how Safari and ITP affect your ability to target and measure ad campaigns.

Apple is not an ad-driven business and has staked its branding on protecting user privacy. As ITP’s restrictions have evolved, advertisers have had to continue to adjust expectations as Safari becomes a bigger black hole. Publishers and third-party adtech firms have felt the pinch. A recent report by The Information (subscription required) found CPMs for Safari users have plummeted as a result of not being able to sell ads based on cookied browsing behavior, while CPMs for typically less-valuable Google Chrome users have ticked up.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.


McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate that the fast-food chain is ready to deliver a tech-driven dining experience to its customers.

The Apprente team will join McDonald’s Corporation as the founding members of an internal group within McDonald’s Global Technology Team called McD Tech Labs. According to McDonald’s, it expects to grow its presence in Silicon Valley by hiring additional engineers, data scientists and other advanced technology experts.

Why we should care

The combination of Apprente’s voice-based conversation technology with Dynamic Yield’s personalization technology, McDonald’s customers could soon have a very different experience when placing an order. And as one of the largest and most visible brands in the world, McDonald’s could very well set a new standard for fast food and could increase customer expectations for more personalized interactions across the food industry.

The expansion of McDonald’s corporate footprint in Silicon Valley will likely attract top talent through recruitment and innovation.

“McDonald’s commitment to innovation has long inspired our team. It was quite clear from our various engagements that McDonald’s is leading the industry with technology” said Itamar Arel, Ph.D., co-founder of Apprente and Vice President of McD Tech Labs. “Apprente was borne out of an opportunity to use technology to solve challenging real world problems and we’re thrilled to now apply this to creating personalized experiences for customers and crew.” 

More on the news

  • Apprente was founded in 2017 in Mountain View, California, to create voice-based platforms for complex, multilingual, multi-accent and multi-item conversational ordering.
  • In McDonald’s restaurants, this technology is expected to allow for faster, simpler and more accurate order taking at the Drive Thru with future potential to incorporate into mobile ordering and kiosks.
  • Dynamic Yield’s decision technology provides a personalized customer experience that varies by outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items.
  • The decision technology can also instantly suggest and display additional items to a customer’s order based on their current selections.

About The Author


E-commerce platform Shopify announced that it will acquire Massachusetts-based warehouse automation and fulfillment solutions provider 6 River Systems, Inc. The acquisition comes only a few months after the launch of the Shopify Fulfillment Network, which uses Shopify’s machine learning-powered inventory allocation technology to determine the closest, most efficient fulfillment centers for its merchants. 

The 6 River Systems team joining Shopify is well-versed in warehouse automation, fulfillment software and robotics — and includes industry veterans from Kiva Systems (now Amazon Robotics). Shopify also plans to add the 6 Rivers Systems cloud-based software and collaborative mobile robots called “Chuck” to the Shopify Fulfillment Network to increase operational efficiencies.

Why we should care

Adding robotics and warehouse automation to its Shopify Fulfillment Network could improve fulfillment operations for Shopify merchants in the network. According to Shopify, the new technology is expected to reduce shipping costs and potentially result in quicker delivery times to customers.

Making this technology accessible to smaller merchants in the Shopify Fulfillment Network will help them compete with retail giants offering one or two-day shipping for free. Amazon announced one-day shipping is coming for its Prime members.

“By joining Shopify, we’re changing the game of fulfillment. Together, we will help thousands of businesses improve their fulfillment operations, with an easy-to-learn solution that can more than double productivity and improve accuracy,” said Jerome Dubois, co-CEO and co-founder of 6 River Systems.

More on the news

  • Shopify will shell out approximately $450 million to acquire 6 River Systems.
  • The 6 River Systems solution operates is over 20 facilities in the U.S., Canada and Europe and fulfills millions of units weekly for companies including DHL, XPO Logistics and Office Depot.
  • The acquisition is seen as a critical step towards accelerating the growth of the Shopify Fulfillment Network.

About The Author


Pairing appropriate fonts is a great way to improve your design and introduce a little variety in it. You may want to pair 2 fonts when designing a wedding invitation card or setup fonts for a business card. It’s a challenge to figure out the right combination of fonts, though. So, first let’s look at how to pair fonts to match the latest trends. While working with pairing fonts, there are three things you should keep in mind:

1. Concordance:

Concordance is when you use a single typeface in multiple fonts on the webpage. It is the simplest way of font pairing as you only need to find one cool font that works well in different styles. So, first, you need to pick a font superfamily. Font superfamily is a typeface with multiple variations that fall into different categories. There are several classifications for a typeface. However, they are primarily divided into four categories:

Decorative: Boilerplate, Mythos STD, Rosewood

Script: Mistral, Young Baroque, Lobster

Serif: Chaparral, Minion Pro, Garamond (Subcategories: Slab, Old Style, Modern, etc.)

Sans-Serif: Proxima Nova, Helvetica, and Franklin Gothic (Subcategories: Humanist, Grotesque, etc.)

A common superfamily comprises of font families that are present in both sans-serif and serif. For example, Lucida font includes versions in Handwriting, Typewriter, Calligraphy (script), Blackletter (Gothic), and Sans Serif all in the same family. Because these font families are created to fit in the same family, they share their basic characteristics that help them work well with each other.

2. Contrasting:

Contrasting refers to 2 or more different typefaces that work well together. It is challenging to pair fonts this way, but it also a more original and successful method to design a unique font pairing. The key is to look for different types that have something in common that can make them work well. Even if the fonts are entirely different, they must have one or two of these feature to become a successful pairing:

Weight: It refers to the thickness of the lines. You should always pair thick fonts with thin fonts.

X-height and glyph width: X-height refers to the height between the top and bottom of lower case letters such as “s” or “c.” Glyph width simply refers to the width of characters.

The direction of the axis: Draw an imaginary line over each letter. Different fonts will have different angles on their axis, and that will have a notable impact on how the fonts to pair together.

The shape of character: Every character changes its dimensions in different fonts. Some become small and squat while some are long and lean. Try to pair fonts that have similar shape to show uniformity.

3. Conflicting:

Conflicting refers to 2 or more typefaces that are similar to each other and also work well together. It is obvious you want your fonts to have some similarities, but they should have enough difference to work together effectively. Some of the ways to avoid conflicts are:

Font category: Make sure that you select fonts that are different enough even if they have the same subfamily.

Consider hierarchy: Use weight and size to distinguish between fonts. Hierarchy is essential, so choose fonts that highlight the relative importance of the text in your design.

Use color: If you want to highlight different segments of text, it’s a great idea to use different colors.

Now that you understand how to pair different fonts effectively, here are some latest font pairings to make your design stand out.

1. Proxima Nova and Futura:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Proxima Nova and Futura

Proxima Nova and Futura show us that you can stay in the same font subfamily and still manage contrast. They share a similarity in the shape of character and weight, so they work well together.

2. Bebas Neue and Libre Baskerville:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Bebas Neue and Libre Baskerville

Bebas Neue is a bold and heavy sans-serif. While on the other hand, Libre Baskerville is a traditional, delicate serif font. They do not share x-height, the shape of character or weight but are similar in terms of the direction of the axis.

3. Nautilus Pompilius and Museo slab:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Nautilus Pompilius and Museo slab

Museo Slab is a flexible serif while Nautilus Pompilius is a modern script. They both have unique character but still, share a similar weight to maintain proper balance.

4. Adobe Garamond and Hoefler:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Adobe Garamond and Hoefler

Adobe Garamond and Hoefler are both beautiful old-style serif fonts but still work well with each other when it comes to font pairing.

5. Merriweather and Montserrat:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Merriweather and Montserrat

Montserrat is streamlined, modern and legible sans-serif font, while Merriweather is a classic serif font. They make a great pairing if you want your design to be minimalistic.

6. Source Sans Pro and Playfair Display:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Source Sans Pro and Playfair Display

Playfair Display is a traditional style font, while Source Sans is a very simple font. They give an elegant look to your design when paired together.

7. Lato and Raleway:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Lato and Raleway

Raleway is a stylish yet simple sans-serif font that can be used with different design styles making it versatile. Lato is also a sans-serif that is much thinner and smaller, which complements the header text.

8. Roboto and Elsie:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Roboto and Elsie

Elsie is a detailed, elegant, and artistic serif font that was created to celebrate women. Its smooth edges make it entirely compatible with a font like Roboto that is simple and classic. This pairing is perfect for highlighting specific texts in your design.

9. Josefin Sans and Dancing Script:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Josefin Sans and Dancing Script

The dancing script is flowing and creative font that should be paired with simple fonts. Most script fonts look better with basic fonts, so Josefin Sans is a great choice here.

10. Open Sans and Spirax:

Spirax gives a sense of storytelling and mystery, so it is smart to use something like Open Sans with this font. You can use this beautiful combination in your design to give it a unique twist.

11. Raleway and Cherry Cream Soda:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Raleway and Cherry Cream Soda

Cherry cream soda is a creative font that is inspired by the 1950’s soda craze. Its unique style should be paired with a simple font like Raleway to tone down the mood of your design

12. Open Sans and Sansita:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Open Sans and Sansita

Sansita is a stylish, wavy font with a variety of sizing options available. This font should be paired with a classic font like Open Sans to keep a fun balance.

13. Lato and Wendy One:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Lato and Wendy One

Wendy One is a quirky, eye-catching, bold font that is great for emphasizing specific parts of the text. Because the width of Wendy One is large, it needs to be paired with a slim font like Lato.

14. Oswald and Merriweather:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Oswald and Merriweather

Merriweather is easy to read, and it can also be altered in terms of height and width. This legible serif text works well with thin sans-serif like Oswald.

15. Montserrat and Baloo:

15 Latest Font Pairing Trends to Make Your Design Stand Out - Montserrat and Baloo

Baloo is a rounded, bubbly font that can be overpowering if not appropriately balanced. So, a classic font like Montserrat is paired with Baloo to make the weight lighter.

These are some latest pairings for you to be inspired and create your exclusive font pairing, although there are no fixed rules for pairing fonts to create a unique design. But you should pay attention to context and select fonts according to different genres. If you are looking for great fonts for In addition to this, make sure you don’t use more than three fonts in your design. Otherwise, people will get distracted from your actual content.