Being weird is good for business! Mailchimp’s Director of Brand Design, Brandy Porter is responsible for defining brand quality, leading brand experiences, and overseeing implementation across product and marketing. In this talk from Awwwards Conference San Francisco she discusses rebranding Mailchimp, how they created focus while staying true to the brand ethos, and the nuance of getting weird right.

When we show our weird we connect with our customers intimately

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