All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can be quite bracing and help provide sharpness and clarity. In that spirit, here are three predictions to help you clear your head for the new year.

1. The Cold Reality: Digital will become the new “too big to fail”

I’ve been warning for years that digital would trigger unwanted government oversight if it didn’t get its act together on privacy. Still, I don’t think the government will allow digital to collapse entirely, for the same reason that the government kept the financial sector afloat after the 2008 meltdown. There are simply too many jobs at stake.

Almost all of the revenue at Google and Facebook comes from digital ad dollars. Those companies, along with the remainder of the top five in digital ad revenue — Amazon, Microsoft and Verizon — all wield enormous clout. They will continue to not just survive, but also thrive.

The Hot Take: Most consumers have reasonable expectations

The truth is that most consumers expect a certain amount of their personal information to be shared, and most don’t mind — when it’s done within reason. So I’ll leave you with a dash of optimism. Although the process will be painful, I think eventually regulators will strike a balance between providing reasonable consumer protection and maintaining the status quo in digital.

2. The Cold Reality: TV will never regain its dominance

Another institution once considered “too big to fail” might not be. Just look what’s happening in television. As digital ad spend continued to soar, TV ad spend declined by 2.2% in 2019. And while eMarketer notes that “The presidential election next year will propel TV ad spending back into positive growth, before falling again in the following years,” I’d say even that “positive growth” should come with an asterisk (see my next prediction).

The Hot Take: Even in its diminished state, TV can remain a major player

As TV holds steady in 2020 (and probably 2021), it should gird for a pivotal moment in 2022. That’s when NFL broadcast rights come up for renewal.

To date, the one area where TV has been able to hold its own against digital is in live programming, sports in particular. But if one of the major streaming services makes a concerted bid to carry NFL games — look out. 

I have no doubt that TV execs are well aware of the stakes. With two years to prepare, expect them to hold onto those NFL rights at all costs.

3. The cold reality: Digital ads will provide the biggest bang for the political buck

For another measure of TV’s declining influence, let’s take a quick backward glance. In its postmortem on the 2016 election, Fortune reported that Hillary Clinton “placed a far greater emphasis than Donald Trump on television advertising, a more traditional way of reaching swaths of voters. She spent $72 million on TV ads and about $16 million on internet ads in the final weeks.”

Back in April of 2016, I wrote in this space that “candidates have discovered the quickest way to make news is to put out a statement or comment in a social media post.” I noted that Trump, in particular, had mastered the art of using social media as a bully pulpit to generate millions of dollars’ worth of media coverage — for free.

Since then much has been made of the influence that Facebook ads played in the outcome of the 2016 election. Well, Facebook could conceivably play an even bigger role in 2020 — depending on how long they continue to resist efforts to fact-check their political ads.

It’s all about precision targeting — and digital continues to rule on that front. Recently the Trump reelection campaign launched 338 new Facebook ads in one day, most aimed at people 56 and older. Look for those microtargeted Facebook ads in swing states to potentially play a huge role in the 2020 election.

The Hot Take: The volatility surrounding online political ads could be TV’s salvation

No, television can’t touch digital’s precision targeting. The problem for digital is that all that precision targeting, without much accountability, has made digital itself a potential target — of lawmakers spooked by that unchecked influence. We could still see blowback in the form of legislation before Election Day.

In the meantime, it’s not as if TV will lose its influence entirely. When you recall the 2016 election, most of the pivotal moments occurred on TV during debates and other live events. As in sports, live political coverage will remain TV’s trump card. (Sorry — I had to say it.)

No news is good news

I know I’ve painted a pretty gloomy picture here. But that’s the nature of news — you hear a lot more about things that go wrong than the things that go right.

Here’s the flipside: You didn’t hear much about the vast majority of brands and their marketing partners in 2019 because they continue to work quietly to ensure profitability while practicing corporate responsibility and respect for the consumer. And the good news is, I expect that trend to quietly continue throughout 2020.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Lewis Gersh is founder and CEO of PebblePost, guiding corporate strategy and company vision with over 20 years of board and executive management experience.

Prior to PebblePost, Lewis founded Metamorphic Ventures, one of the first seed-stage funds, and built one of the largest portfolios of companies specializing in data-driven marketing and payments/transaction processing. Portfolio companies include leading innovators such as FetchBack, Chango, Tapad, Sailthru, Movable Ink, Mass Relevance, iSocket, Nearbuy Systems, Thinknear, IndustryBrains, Madison Logic, Bombora, Tranvia, Transactis and more.

Lewis received a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law. Lewis is an accomplished endurance athlete having competed in many Ironman triathlons, ultra-marathons and parenting.

Tools to create your own online graphic design portfolio

Reconsider! Graphic design employers are searching for candidates with balanced portfolios that professionally grandstand an assortment of abilities. It may feel difficult to create a robust graphic design portfolio as an understudy or a professional, but it doesn’t need to be.

Because best graphic designer Australia we bring you the most appropriate theme collection using which you can easily create a stunning graphic design portfolio. Even at the end of the content, we also added some of the essential tips that are essential for the students to create their graphic design portfolio.

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With more than 500,000 facilitated portfolios and more than 8 million bits of work posted on the site, Carbonmade is a top decision for showing your work. Other than being free (they do likewise have paid subscriptions), Carbonmade has an easy to use interface and doesn’t require any coding information. Look at their featured portfolios to see Carbonmade in real life.


With Krop, you can make an online portfolio that gets remembered for, what the organization calls, their Creative Database–a quest instrument for employers that enables them to discoverability from the website’s 50,000 resumes and portfolios. The free form of Krop lets you have ten pictures and accompanies one default design topic. The Proform, at $9.99 per month, gives you large picture uploads, the capacity to choose other design subjects utilizes a custom area name, and that’s only the tip of the iceberg.


Even though Flickr is above all else, a viral online photo-sharing website, some creatives, particularly picture takers and videographers, might utilize their Flickr profile page as an online portfolio. You could bunch your work into sets, with headings, for example, “Website composition,” “Mobile App Design, etc., which gives the additional advantage of exposing your work to individuals looking and investigating Flickr.

Design:related is a community site for creatives from different design and workmanship businesses. They can have your portfolio for nothing; however, right now, design: related is welcome (Request a welcome here).


Some free portfolio-hosting locales may pack your pictures to spare some transfer speed and expand site page stacking times. With FigDig, you can flaunt your work in full High-Definition (HD) quality. Besides it being allowed to join, at the hour of composing, they’re in any event, parting with a free Apple Nano that you can conceivably win if you join.


FolioHD is an easy to-utilize and free online portfolio-hosting website. The free subscription to FolioHD gives you 36 uploads and essential design customization alternatives (like evolving format, text style, and hues) while the paid subscription designs that start at $9 a month gives you full-screen topics, a contact structure (for potential customers) and then some.


Jobrary, a result of programming advancement firm Techtinium, is both an online resume-and portfolio-hosting website. It’s dead easy to utilize, and your work will be introduced in a spotless and basic looking slideshow exhibition design.


This site is an internet-based life arrange for imaginative professionals. On Glossom, you can create Collections, which they clarify as “a combination of a portfolio, a mood board, or any task, which can be seen in one look.”

Coroflot Portfolios

Coroflot is work arrange for imaginative professionals. They likewise enable you to create and have a free portfolio on their site that can be seen by other community individuals (counting potential employers).


This online portfolio-hosting website has a free form that enables you to have ten facilitated pictures and 10MB of space. Paid subscriptions start at $4.99 and give you more plate space, the capacity to have a custom area, no advertisements on your portfolio, and so forth.

Crevado Portfolios

Crevado Portfolio is an online portfolio-hosting website with a free subscription that enables you to have 30 pictures. A paid subscription (begins at $5) opens features, for example, higher picture definition, PayPal incorporation, and then some. View the portfolio models on their site to see Crevado in real life.


PortfolioBox enables you to create and have online portfolios on their webpage. A free collection on PortfolioBox permits crafts specially and won’t have advertisements, but has an utmost of 50 pictures. They have a few design templates, and you can even blend and-match parts from a few design templates in your portfolio design.


If you haven’t known about deviantART previously, you’re passing up a great opportunity. For the unenlightened, deviantART is a colossal online craftsmanship and design community flaunting participation that is 24-million enormous. Even though not expressly a portfolio-hosting webpage, some creatives utilize their deviantART profile page as their online portfolio.


Shown’d a terrific free online portfolio-hosting website. It gives you heaps of features like having the option to insert your grandstand on outer website pages, a watermarking apparatus for your work, a multi-picture upload feature that enables you to upload up to 20 pictures at the same time, and that’s only the tip of the iceberg.


The Behance organizes a great spot to have your online portfolio. It’s additionally an informal community where you can pursue and interface with different creatives and employers. Customers can post employments on the site, so having a Behance portfolio may very well assist you with catching a gig.

Instructions to create a graphic design portfolio: Expert tips for students

So what should students remember when fabricating their professional design portfolios? We’ve asked design geniuses to share their best guidance – and this is what they advertised:

1. Quality over amount

Try not to worry about filling your portfolio with each undertaking you’ve at any point chipped away at. Employers comprehend that students probably won’t have as a lot of work to appear as increasingly experienced designers. It’s smarter to incorporate top-notch pieces in your portfolio than it is to create a “full” portfolio with work you’re not glad for.

2. Try not to be hesitant to incorporate school ventures

The objective of your graphic design portfolio is to flaunt your abilities and design tasteful, so there’s no explanation not to incorporate class ventures if they assist you with achieving this objective. Employers hope to see school assignments in the design portfolio of an ongoing graduate!

“I anticipate that a portfolio should incorporate understudy or individual work while enlisting for a temporary job or a lesser position,” Grayson says.

The work itself matters more than the conditions under which you created it – quality work is quality, regardless of where it at first originated from. “Concentrate on exhibiting your best quality material, and hotshot the abilities you have grown, but don’t fuss a lot over where the task experience you remember for your portfolio begins,” Grayson says.

3. Look for design openings outside of school

Increasing certifiable experience to feature close by your school extends undoubtedly can’t damage – and you don’t require a vocation in the design field to pick up these kinds of professional experience. Temporary positions and volunteer open doors are reliable approaches to tissue out your portfolio, but they aren’t the leading alternatives for design students.

“Create your own certifiable experience!” says Rachael Jessey, an executive at Atelier Studios.

“Approach loved ones who possess or run organizations to check whether they can give you a brief to chip away at.”

Do they lack associations? Jessey says students can likewise have a go at creating concepts for organizations or brands they like or have thought for. It’s critical to be clear about the idea of the work – don’t mislead employers into intuition. You’ve been commissioned to create these theoretical works.

4. Create a graphic design online portfolio

Creating an online graphic design portfolio is significant in the digital age. It’s never too early to begin assembling your work into one focal, online area.

Regardless of whether you are still in your sophomore year or you have graduated, gather your work into an online portfolio.

Aamina Suleman, senior digital marketer, content maker, and visual designer at

Graphic design students can create an online portfolio without any preparation by building their very own site, or they can utilize existing networks like Behance or Dribbble to share their design work. Even though employers hope to see an online portfolio from candidates, students must make sure to ensure the work they share. “Ensure you watermark your designs as there is a high possibility of copyright infringement,” Suleman says.


Find your perfect html color using our online color picker. Move the cursor to the color you like and click on it to get color code in HEX, RGB, HSL and CMYK format. Click on the image and drag to use the magnifier. Want a color palette that matches your images? With this tool, you can create color combinations in seconds. Just drop your photo on the page or open it using “Browse” button. You can also upload image from URL.

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The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to increase between 11% and 14% over last year, bringing in between $162.6 billion and $166.9 billion — up more than $16 billion over 2018’s holiday e-commerce revenue in the U.S.

The NRF’s holiday predictions are a bit more generous than Adobe’s, which anticipates this holiday season will bring in $143 billion in online sales.

Since releasing its holiday forecasts in October, the NRF has published a consumer survey of more than 7,000 consumers that found 165 million people plan to shop during the busiest shopping week of the year — Thanksgiving Day through Cyber Monday. Of those 165 million, 68.7 million said they will be going online to shop during Cyber Monday.

Younger shoppers lead the pack for Thanksgiving week shopping. Overall, 69% of the survey respondents said they plan to shop during the five-day stretch between Thanksgiving and Cyber Monday, but that number increases sharply when looking at younger consumers. For shoppers age 18- to 24-years-old, that number goes up to 88% — and up to 84% when looking at the 25 to 34 age group.

Any retailers and e-commerce brands focused on younger audiences should take this into account when planning their Black Friday/Cyber Monday strategIes.

Shopping in-store versus online. The NRF reports that there is almost an even split between consumers who plan to start their shopping in-store (47%) compared to those who will start their holiday shopping online (41%).

“Those under 25 are even more likely to say they expect to start shopping in-store,” said the NRF, with 52% of younger shoppers reporting they’ll start their shopping at a physical retail location. Even with more consumers starting their holiday shopping in-store, brands need to be thinking about their online promotions and email marketing leading up to next week’s shopping surge — building awareness now is a proactive way to capture shoppers both in-store and online.

A good deal is the biggest motivator. The NRF asked survey participants their top reasons for shopping during the holiday week. Sixty-five percent (the largest majority) said, “Deals were too good to pass up.” Other reasons for shopping Thanksgiving week included: it’s a tradition, something to do over the holiday week, or a group activity to do with friends and family (although none were as popular as the offer of a good deal).

Why we should care. This year’s holiday season is much shorter than usual, with six fewer days between Thanksgiving and Christmas Day. Brands and e-commerce retailers that bank on the holiday season to make their annual numbers must enter the holidays armed with as much information as possible to plan a streamlined and succinct holiday strategy. Understanding consumer shopping patterns — and forecasted revenue — is key to implementing effective campaigns.

About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


U.S. online ad spending reached $57.9 billion, representing growth of 16.9% year-over-year, in the first half of 2019, the IAB reported Monday.

However, that was lower than the 23.1% growth reported a year ago. The IAB also pointed out that for the first time “first half revenues were less than previoussecond half revenues.” Full year 2018 digital ad revenue was $107.5 billion. Accordingly, online ad spending should reach or just exceed $120 billion based on past spending patterns.

Desktop ad share declining. Mobile ad revenues were $39.9 billion or 69% of the total. Mobile grew 29.1% compared with 2018 ($30.9 billion). Desktop revenues were $18 billion or 31% of the total. The majority of digital ad revenue (76%) was concentrated in the “top 10 ad-selling companies.”

Distribution by format. The distribution of ad revenues by format was mostly unchanged from 2018, with a few slight shifts. Paid search represented 45% of first-half revenues ($26.5 billion), which was down a point from 2018 but up significantly in real-dollar terms.

Display was also down a point but grew to $17.9 billion from $15.8 billion a year ago. Video grew to $9.3 billion from $6.9 billion in the first half of 2018.

Separately, the IAB said that social media revenue was up nearly 26% to $16.5 billion. Social includes formats such as display and video — and now paid search. (The IAB defines social media as any ad format delivered via a social platform, including gaming.)

Audio advertising, included in “other,” grew 30% to $1.2 billion. The IAB attributes this largely to “the emergence of smart speakers.” It may, however, have more to do with the popularity of podcasts than particular distribution channels.

The bulk of digital ad spending (62.1%) was allocated to performance-based pricing, although impression based ad spending grew to 35.7% from 34.5% in 2018.

Why we should care. Mobile advertising is driving the majority of digital ad spending, and the IAB report also shows there’s growth in most format categories. Yet growth is slowing.

Many advertisers have become more vocal about the cost of paid search and paid social. And while that didn’t stop these categories from posting strong revenue gains, the days of big double-digit increases are probably over.

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.


Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC.

I’d heard of Online Geniuses through the grapevine of industry chatter, but there was never any advertising tactics compelling me to join this niche online community where marketers could probe a hive mind for immediate feedback in realtime.

scheduled AMAs with featured guests since there is some really valuable information exchanged.

What’s the unique value for marketers in joining a community like OG?

It’s one of the few places you can meet likeminded marketers and innovators around the globe to chat with, do business or get advice. In fact, I recently saw a message about two people co-founding a business after meeting for the first time on OG. So the instant network is also a huge plus.

Like I mentioned, a lot of people use the community to DM other marketers with questions. It’s nice having an immediate resource for something like that.

We also have bi-weekly AMAs that are free for anyone in the community to attend and engage with. It gives members a chance to speak directly with some of the top marketers in the world.

Any examples of past AMAs or insights that came from OG conversations? 

We’ve had some really well-known names in our AMAs, like Gary Vee, Neil Patel, Rand Fishkin, and Guy Kawaksi. But we also have a lot of conversations featuring in-house marketers at some of the top brands, like Redbull, NBC, Zapier, Netflix, Bumble, Visa, Petco, and TechCrunch.

What are your plans for the future of Online Geniuses? 

We just want to keep doing what we’re doing to provide marketing discussions and resources through our community-driven platform. The community connection is huge and has been really instrumental in bringing like minds together to solve problems or get questions answered.

Eventually, since there’s already a lot of vendor discussion, we hope to launch a marketplace where people can find the types of software and services they need through an Online Genius community focused on vendors only. The goal there is that vendors would have a channel purely focused on partnerships and technology recommendations.

If a marketer wants to join the community, how can they get started?

Anyone can join the community for free by visiting our sign-up page and completing the form.

All members are manually vetted to ensure we’re maintaining the highest quality of the community, but the wait time is usually no longer than two weeks. Once you’re in, members can join any of the Online Geniuses channels by browsing the list in the Slack side panel and selecting “Join Channel.”

About The Author


One of the things you must do as a freelancer is take charge of your professional (and financial) destiny. You have to be successful in finding and convincing clients to work with you because no one is going to do it for you.

Thankfully, you no longer have to rely on a resume to try to communicate how talented you are to others.

Your skills as a freelancer should be shared with others through visual media. It makes a lot more sense than writing up a one page summary that says, “I graduated from so-and-so university in 2010 and worked as a designer for XYZ Agency for three years.” Yes, your history is important, but not as much as what you’re able to do with the knowledge and skills acquired over that time period.

Whether you’re a web designer, graphic designer, web developer, photographer, or another type of digital creative, there’s a lot of value in being able to show off your work online.

However, with all of the different ways there are to share your work and expertise, which channels will guarantee a return? And is that all that should matter when sharing your work online?

The Pros and Cons of Sharing Your Work

While there are dozens of places that make it easy for designers and developers to share their work, as well as other samples they’ve created, many of them won’t be worth your time. It could be because the audience reach isn’t ideal, because they make you pay to share your work, or because it requires too much effort to pitch your idea or work in the first place.

If you want to share your work and get something out of it (which you really should), these are the channels you should focus on:

1. Your Website

First and foremost, your work needs to be published to your website. That’s non-negotiable. However, you should be selective of what you show and how you show it. You should also consider what format you want to share your work and expertise because you have a lot more flexibility with a website.

For example, this is the Work page for Semiqolon:

Semiqolon Case Studies

It’s not just a block of client logos that show off who this agency has worked for nor is it a lifeless case studies page with screenshots of websites they’ve designed. These are in-depth, well-written case studies that show their process and results.

Another place to show off your expertise is your blog:

Semiqolon Blog

This is where you take the knowledge you’ve acquired and turn it into actionable references for anyone looking to leverage your expertise. This is less about promoting your work and more about promoting your knowledge.


  • You have 100% control over what you share;
  • There are no distractions from competitors;
  • Professionally written and designed content provide no-nonsense proof to prospects that you can do what you promise.


  • It takes time to create case studies and blog posts;
  • You have to optimize for search and actively share with others if you want people to see it;
  • Because writing is a heavy component, what you write needs to be done well.

2. Social Media

You can do a lot of things on social media. However, there’s no universal use case that applies to all social media channels.

For instance, LinkedIn is a good place to share authoritative content and make professional connections. But it’s probably not the best place to share photos of your work.

On the other hand, a platform like Instagram would be perfect for that. Web developer Andriy Haydash (@the_web_expert) has a great example of how to do this:

The Web Expert Profile

First, he uses his bio to succinctly explain what he does as a web developer and shows people to his website.

Next, his feed is full of development samples:

The Web Expert Instagram

The trouble a lot of designers and developers run into is that they merge the personal with the professional. But how many prospective clients are going to want to see you running around the beach with your kids or dog? If you’ve pointed them towards Instagram as a professional reference, then the expectation is that you’ll show your work there.

So, when sharing your samples on social media, choose platforms that are geared towards visuals (e.g. Instagram and Pinterest). Then, make sure you create a channel specifically dedicated to your brand.


  • Social media is free and easy to use;
  • It requires significantly less work to publish samples of your work than other channels do.


  • Many people just use social media to make connections. Not to have someone’s work pushed in their face.
  • You can build a reputation by sharing high-quality content, but no more than 20% of those promotions should be your own on certain platforms.

3. Codepad

Unlike a code-sharing/storage platform like Github which is mainly a place to collaborate, Codepad enables developers to create client-friendly demos. If you’re in the business of designing custom features and functionality, and you don’t mind sharing your code with other developers, this is a good place to do so.

Codepad Playgrounds

What’s more, you can use Codepad to create extensive collections of demos as Avan C. has done here:

Codepad Avan C

This gives you the chance to show off what you’re good at without having to create extensive case studies for your website. It also allows you to add value to the web development community by sharing code snippets they can use.


  • Share your custom-made snippets and demos for other developers to use and repurpose;
  • Create a collection of demos you can show to clients to demonstrate your vision without having to waste your time building something they don’t understand or want.


  • Clients probably aren’t looking for you on Codepad or might be too intimidated to enter a website where developers share code;
  • You can’t share snippets or demos from client work you’ve done, so this means publishing stuff you’ve created in your spare time (if you have any).

4. Behance

If you’re looking for an external website to show off your portfolio of work, Behance is a fantastic choice.

Behance Work

Just keep in mind that it’s not enough to create high-quality graphics of your project. If you want people to find your work and explore it, you have to properly optimize your project with a description, tools used, and tags.

Here’s an example of a project Navid Fard contributed to:


There’s a lot of engagement with this project: 9,609 views, 1,024 likes, 56 comments.

This aspect of Behance is great for allowing your work to become a source of inspiration for other designers and developers. But there’s another benefit to using Behance:

Behance Navid Fard

Personal profiles on Behance show off various projects you’ve contributed to, how much love the Behance community has shown the work, and also provides people with the ability to follow and get in touch.


  • Gives you a place to share client work as well as stuff you’ve done on your own, so you can show off a wider, bolder range of content if you want;
  • Engagement rates are readily available, so you can see how many people viewed your project, liked it, and commented on it;
  • You have a shareable to send to clients you want to work with or employers you want to work for.


  • Need to get client permission before you share their intellectual property here;
  • Have to do some work to optimize each project in order for people to find it;
  • Your projects have to compete for attention against similar-looking work.

So, Is It a Good Idea to Share Your Work?

Yes! It’s a great idea to share your work online.

However, it’s important to manage your expectations. The channels above — while great places to share samples — can take awhile to get you in front of a sizable and worthwhile audience. Especially if you’re competing side-by-side against similar looking creations.

You also need to be very careful with copyright and security. Sharing clients’ work online is fine if they’ve given you permission to do so. If you’re sharing work you’ve done in your free time, that’s risky as well, but more so because of the possibility of theft.

But there are pluses and minuses to everything you do in marketing your business. And sharing your work can really help you gain exposure, establish credibility, and more effectively sell your services.


old photoshop

(Image credit: version museum)

We all had an awkward phase when we were growing up, and Photoshop is no exception. And thanks to this visual history, you can now track the design history of the popular Adobe software from 1990 all the way through to its current form.

This is thanks to the Version Museum, an online resource which showcases the visual history of popular websites, games, apps and operating systems. While you might not find perfect examples website layout here, you will find an amusing glimpse into the history of your favourite platforms.

“Much like walking through a real-life museum, Version Museum aims to illustrate the visual, tangible elements of various versions of technology, rather than just the written history behind it,” the site explains on its about page.

And what better place to show how far design has come than Photoshop? After all, it’s the platform we’d use to airbrush out all the dodgy haircuts and poor fashion choices from our own, unfashionable histories.

For readers of a certain age, the Design History of Photoshop will make you feel warmly nostalgic. For our younger audience, it’ll make you look on in amused fascination that these pixelated controls were once considered cutting edge.

Check out some of its iterations in the gallery below, the head on over to the Design History of Photoshop to see the full archive.

Image 1 of 4

old photoshop

This is giving us Microsoft Paint flashbacks

(Image credit: Version Museum)

Image 2 of 4

old photoshop

The old Color Picker is still recognisable today

(Image credit: Version Museum)

Image 3 of 4

old photoshop

Ah yes, that common task of editing a woman wearing an Adobe sponsored fruit basket

(Image credit: version museum)

Image 4 of 4

old photoshop

This version of Adobe positively reeks of Encarta ’95

(Image credit: Version Museum)

The screen shots in the Version Museum have been compiled from a variety of sources, including, and

It’s interesting to see how some elements of Photoshop have changed radically, such as its logo design which morphed from an eye, to a feather, to the ‘Ps’ lettering we all know today. Meanwhile other parts, such as the Color Picker controls, have just been given a spit polish over the years.

If this has whetted your appetite for more retro web designs, check out the responses to the 10 year challenge, which saw the world’s biggest websites reveal what they looked like back in 2009.

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