Oracle Retail launches customer acquisition tool for commerce marketers

• Oracle, Retail
oracle-retail-launches-customer-acquisition-tool-for-commerce-marketers

Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers.

Oracle Cloud provides data sets composed of profile-based, transaction-level data along with other demographic attributes. Consumer Insights overlays that third-party data over retailers’ own first-party customer data to discover attributes of their customers and create new segments. Those segments can be used to create similar audiences for prospecting.

Why we care

There is a growing demand from marketers for more predictive analytics and scalable methods to collect and analyze customer data and generate new target segments. Maintaining — and acting on — customer data attributes such as interests and purchase propensity could help marketers with their customer acquisition efforts.

“The value of data can’t be found in zeros and ones, but in human connections to the interests, experiences, and behavior of current and potential customers,” said Cecilia Mao, vice president of product of Oracle Data Cloud. “When you know that your customers are also more likely to buy at the grocery store, brand affinity and hobbies, you can build more accurate models to find your best potential customers, then use multiple channels to reach them at scale.”

More on the news

  • A recent survey found that 77 percent of retailers intend to increase their budget for customer acquisition in 2020.
  • Consumer Insights executes a “what if” analysis to identify new prospects in a continuously iterative process to get the best matches.


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud

• launches, Oracle
oracle-launches-new-b2b-sales-solution,-new-cdm-for-oracle-service-cloud

Oracle has launched two new solutions, the Digital Sales Solution and its customer data management (CDM) platform for Oracle Service Cloud. The Digital Sales Solution is the latest addition to the Oracle Customer Experience (CX) Cloud suite and has a new user interface to help sales representatives recognize and qualify good opportunities and move on from bad opportunities quickly.

Why we should care

B2B buyers have high
expectations for brand interactions. Many expect timely, relevant and
personalized engagements from brands — and the people representing them. The
new solution is designed with a user interface that prioritizes speed and is
intended to guide sales representatives through the process efficiently.

The new solution also seeks to help sales representatives save time by reducing the number of fields needed to find and update customer relationship management (CRM) records. The Digital Sales Solution uses the Oracle Digital Assistant throughout the program to help users find key data on customer accounts and adding product or pricing information to records.

Oracle’s new CDM for
B2C Service includes a Customer Data Hub to connect access to data from
disparate systems. It also uses AI and machine learning to merge and update
data from multiple sources.

More on the news

  • The Oracle Digital Assistant is one of the first applications designed in the new Redwood UI.
  • The home screen is continuously updated with a notification stream of items needing attention or actions and includes quick links to the account records.
  • The Digital Sales Solution has integrated the necessary CRM activities into a streamlined process consisting of only four steps for sales representatives.


About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



Oracle Eloqua adds automated ABM capabilities with Metadata integration

• Eloqua, Oracle
oracle-eloqua-adds-automated-abm-capabilities-with-metadata-integration
Metadata's ABM management platform.pipeline, but will empower marketers to focus on the creative and strategic work they enjoy most,” said Metadata CEO Gil Allouche.

The Metadata integration also keeps the marketing team from having to source add-ons for such functions which are now readily available via Oracle Eloqua.

More on the news

  • Metadata counts Nutanix, Nexmo, Zendesk, Zuora and Splunk among its customers.
  • Oracle Eloqua is part of Oracle’s Marketing Cloud platform, offering lead generation, management and measurement capabilities. The platform has more than 500 partners that represent more than 700 integrations.
  • Metadata’s platform uses AI technology to optimize paid and organic ABM campaigns.


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Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio

• acquire, Oracle
oracle-to-acquire-crowdtwist,-adding-loyalty-solutions-to-customer-experience-portfolio

Enterprise technology provider Oracle has announced plans to buy customer loyalty platform, CrowdTwist. The acquisition is the latest move by the software giant to build out its Customer Experience (CX) cloud. CrowdTwist’s technology will be integrated with Oracle’s Responsys, Eloqua and CX Unity platforms.

Why we should care

Brining the CrowdTwist’s customer loyalty solution into its CX cloud could give marketers already using Oracle’s existing CX solutions the ability potentially improve customer retention. Customer loyalty is a critical component to marketing initiatives. According to CrowdTwist, its cloud loyalty solutions can serve marketers’ specific use cases through its adaptable programs. Integrating loyalty rewards programs could help marketers seeking to expand their programs past single-channel execution to omnichannel efforts.

“Oracle is
taking a unique approach to the customer data platform space, enabling the
application of intelligence across every customer touchpoint,” said Oracle
EVP Rob Tarkoff. “CrowdTwist’s leading loyalty platform will significantly
augment Oracle CX’s ability to help our customers build more meaningful
relationships with their customers.”

More on the news

  • CrowdTwist offers over 100 out-of-the-box engagement paths.
  • Oracle made major updates to its Customer Experience portfolio last month. The updates include new digital assistants, data-driven B2B sales capabilities and industry-specific AI features.
  • Financial terms of the acquisition have not been made public.


About The Author